Over-the-Counter Drugs Market Research Reports & Industry Analysis
Because most adults prefer to treat minor ailments themselves before seeking professional care, over-the-counter (OTC) drugs play an increasingly vital role in our healthcare system. MarketResearch.com’s comprehensive OTC drug market research reports provide full coverage of OTC drugs, including the cough remedy, contraceptive, and smoking cessation markets.
Over the Counter (OTC) Drugs Market Data
- Our reports focus on consumer health trends and developments and include data on OTC drug market segmentation, size, and growth in the U.S., U.K., Europe, Asia, and global markets.
- We also provide expert insights into category data, prospects and opportunities, the competitive landscape, and retailing developments.
- In addition, our research covers the growing demand for natural and herbal remedies, the increasing role of e-commerce, and the rise of self-care and preventive health practices.
Drive Growth Through Objective Research
The OTC drugs industry is a key segment of healthcare filled with promising opportunities. As you navigate this dynamic industry, let our reports be your guide, helping you make informed decisions and discover untapped avenues for growth. To get started, browse our collection of OTC drugs industry research reports today.
Over-the-Counter Drugs Industry Research & Market Reports
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Dermatologicals in Bulgaria
... a significant increase in the number of mosquitoes across the country. As a result, antipruritics are in higher demand to treat bites on the skin. In areas near water, such as around the Danube and ... Read More
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Herbal/Traditional Products in Croatia
... have led local consumers to exercise caution when spending on non-essential items, including more expensive versions of herbal/traditional consumer health products. Despite these challenges, the category is seeing solid retail value growth in 2024, and ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Croatia
... flu seasons in Croatia were notably mild. This was largely attributed to increased home confinement, restrictions on public life and government mandates for masking and social distancing. The heightened focus on personal hygiene and preventive ... Read More
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Sleep Aids in Hungary
... Hungarians typically start by making changes to their diet before considering OTC medication to solve their sleeping problems. Tactics include limiting the consumption of caffeine and using traditional remedies such as drinking milk with honey ... Read More
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Analgesics in Georgia
... their experiences in their home countries. Additionally, geopolitical tensions in the region have resulted in a notable rise in the number of immigrants from Ukraine, Russia and Belarus, which further contributes to volume growth. As ... Read More
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Consumer Health in Bolivia
... inputs and finished products. This situation is expected to persist in the medium to long term, as it stems from structural issues exacerbated by government management, including excessive public spending on hydrocarbon subsidies and declining ... Read More
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Consumer Health in Hungary
... year. Inflationary pressures have eased as the year has progressed providing some recovery to volume sales. However, consumers largely remain cautious when shopping for consumer health, especially if the product is deemed less essential. Vitamins ... Read More
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Consumer Health in Greece
... price increases varies by brand, most products have experienced rises in retail selling prices. Interestingly, most categories have not seen major changes in consumer behaviour, despite inflationary pressures, as brand loyalty remains strong. However, price ... Read More
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Consumer Health in Colombia
... critical areas like health, labour and pensions. Despite a slowdown, the rate of inflation remains high and the country’s economic performance has been poor. According to official statistics, in Q1 2024, GDP growth was slow ... Read More
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Consumer Health in Malaysia
... period. While core inflation is anticipated to trend lower than in 2023, the elevated cost of living continues to drive many consumers towards more discerning purchasing habits, with a growing focus on value-for-money options. In ... Read More
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Digestive Remedies in Bolivia
... - a situation resulting from inflation and heightened costs associated with the importation of finished medicines and supplies. Volume sales are positively impacted by the high levels of anxiety prevailing among the population, attributable to ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia
... through workplaces, educational settings, and various recreational activities, the spread of the influenza virus and other respiratory illnesses is likely to rise. This heightened exposure is anticipated to drive sustained demand for effective remedies to ... Read More
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Herbal/Traditional Products in the Czech Republic
... as the identity of the ingredients. Simply mentioning the presence of plants in dietary supplements can sometimes be deceptively reassuring for consumers, even though some plants may pose a risk under certain conditions of use, ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Hungary
... being affordable and effective for treating a variety of ailments. The category reported solid value growth over 2024 supported by heavy marketing and promotional activity from key players, which led to stronger awareness and extended ... Read More
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Consumer Health in Bulgaria
... by rising unit prices caused by persistent inflationary pressures in the country, even though the rate of inflation has fallen over recent months. Confronted by high costs of living, consumers have switched towards larger promotional ... Read More
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Consumer Health in the Czech Republic
... the country has faced shortages of consumer health products and uneven distribution among pharmacies due to supply chain disruptions. The new legislation is designed to improve the availability of medicines imported to the Czech Republic ... Read More
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Herbal/Traditional Products in Greece
... growth in retail volume and current value terms in 2024. This performance is driven by increases in product variety and availability and an expansion of the consumer base seeking to treat digestion conditions with herbal ... Read More
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Herbal/Traditional Products in Bolivia
... herbal remedies to address health issues, deeply rooted in their cultural practices. This traditional knowledge is supported by public policies aimed at formalising technical careers in ancestral medicine, as well as the dissemination of informative ... Read More
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Digestive Remedies in Hungary
... and consumer are buying more digestive remedies in 2024, several key categories like indigestion and heartburn remedies continue to see volume sales decline. Indeed, while consumer interest in healthy diets is on the rise, diets ... Read More
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Analgesics in Denmark
... in 2024 than in the previous two years, volume growth remained behind value growth, reflecting a stabilisation in purchasing behaviour. Consumers have adjusted to post-pandemic norms, which is contributing to steady, rather than accelerated, growth. ... Read More
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Digestive Remedies in Bulgaria
... in Bulgaria, consumers are still cautious with their expenditure. In 2024, the volume of inbound trips to Bulgaria is rebounding well, in addition to strong domestic tourism and the revival of outbound departures from the ... Read More
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Herbal/Traditional Products in Hungary
... high as consumers prefer products with lower side effects. However, the higher price of herbal/traditional products has curbed demand slightly. The growing availability of more affordable brands – particularly from domestic manufacturers – has helped ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in the Czech Republic
... and allergy seasons. The year 2023 was marked by extremely strong sales for products treating sore throats, coughs and systemic antihistamines/allergy remedies. The high demand was a result of extremely high respiratory-related illnesses for much ... Read More
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Analgesics in Hungary
... Advil since consumers remain price sensitive. Hungarians choose analgesics to help them manage various ailments that cause pain in the body, thus avoiding visits to the doctors and spending time in waiting rooms. Analgesics are ... Read More
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Dermatologicals in Greece
... price increases continue in 2023-2024. Leading brands like Pulvo 47 (BGP Products), Bepanthol (Bayer Hellas), Sudocrem (Vian) and Daktarin (Johnson & Johnson Hellas) have posted strong growth in retail value sales as a result of ... Read More
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