Over-the-Counter Drugs Market Research Reports & Industry Analysis

Because most adults prefer to treat minor ailments themselves before seeking professional care, over-the-counter (OTC) drugs play an increasingly vital role in our healthcare system. MarketResearch.com’s comprehensive OTC drug market research reports provide full coverage of OTC drugs, including the cough remedy, contraceptive, and smoking cessation markets.

Over the Counter (OTC) Drugs Market Data

  • Our reports focus on consumer health trends and developments and include data on OTC drug market segmentation, size, and growth in the U.S., U.K., Europe, Asia, and global markets.
  • We also provide expert insights into category data, prospects and opportunities, the competitive landscape, and retailing developments.
  • In addition, our research covers the growing demand for natural and herbal remedies, the increasing role of e-commerce, and the rise of self-care and preventive health practices.

Drive Growth Through Objective Research

The OTC drugs industry is a key segment of healthcare filled with promising opportunities. As you navigate this dynamic industry, let our reports be your guide, helping you make informed decisions and discover untapped avenues for growth. To get started, browse our collection of OTC drugs industry research reports today.

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Over-the-Counter Drugs Industry Research & Market Reports

  • Cough, Cold and Allergy (Hay Fever) Remedies in Bolivia

    ... particularly pronounced due to ongoing inflation. The primary driver behind the rising prices is the increased costs associated with financial intermediation in importing finished products and raw materials. Volume growth is influenced by the early ... Read More

  • Digestive Remedies in the Czech Republic

    ... heartburn remedies stabilised in the first quarter of the year following a period of shortages for some medication. Given there were no major shortages, consumers were able to access the products they need. The difficult ... Read More

  • Dermatologicals in Bolivia

    ... in terms of volume, reflecting positive indices, while value sales are driven by considerable inflationary pressures in the country. This inflation affects dermatological products in general. The rise in prices is primarily due to increased ... Read More

  • NRT Smoking Cessation Aids in Hungary

    ... of advertising and promotion is limiting sales with many consumers unaware of NRT smoking cessation aids and how they can help them stop smoking. Indeed, Hungarians often try alternative ways to quit smoking, such as ... Read More

  • Herbal/Traditional Products in Denmark

    ... trend encouraged more individuals to include herbal/traditional products in their daily routines. Although inflation in Denmark was notably lower in 2024 compared to the previous years, a portion of the value growth still resulted from ... Read More

  • Herbal/Traditional Products in Canada

    ... wary of the potential effects of using artificial chemicals, especially over the longer term, and turning to more natural alternatives. Herbal/traditional topical analgesics is expected to lead growth, with rising demand primarily being driven by ... Read More

  • Analgesics in Croatia

    ... retail volume growth into solid value growth. Euromonitor International's Analgesics in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More

  • Consumer Health in Denmark

    ... with lower inflation and a reduction in interest rates, has fostered a more optimistic consumer sentiment. Although many consumers are prioritising expenditures on travel and experiences, consumer health has not been significantly affected by these ... Read More

  • Consumer Health in Bosnia and Herzegovina

    ... significant product price increases, particularly as input material costs rise amidst geopolitical crises in the wider region and globally. This inflationary environment restricts consumer spending and limits the growth potential of many consumer health categories. ... Read More

  • Consumer Health in Croatia

    ... has brought clear benefits to Croatia’s economy, local consumers witnessed additional price increases following the switch from the national currency Croatian Kuna (HRK) to the Euro. Overall, consumer health in Croatia is managing to stay ... Read More

  • Consumer Health in Georgia

    ... of OTC products. The influx of immigrants from Russia, Ukraine and Belarus to Georgia in 2022, prompted by the war in Ukraine, is gradually decreasing. At the same time, tourism continues to recover, positively impacting ... Read More

  • Digestive Remedies in Bosnia and Herzegovina

    ... health. The demands of frequent travel, commuting, and professional obligations have led to an increased awareness of the importance of digestive wellbeing. As digestive discomfort can severely affect daily functioning, the importance of digestive remedies ... Read More

  • Digestive Remedies in Croatia

    ... habits, limited physical activity and predominantly sedentary behaviours. These factors have resulted in common digestive issues such as indigestion, heartburn, bloating and constipation. While increased access to information through social media has educated consumers about ... Read More

  • Dermatologicals in Croatia

    ... Local consumers are increasingly focused on achieving and maintaining healthy, radiant skin, which drives demand for both beauty and personal skin care products as well as medicated and non-medicated dermatological offerings. The trend towards well-groomed ... Read More

  • Sleep Aids in Greece

    ... widespread geopolitical uncertainty. The rise in demand is not only driven by new consumers entering the category but also by an increase in the frequency of use by existing consumers. There is a very low ... Read More

  • Herbal/Traditional Products in Malaysia

    ... For example, Tongkat Ali, one of the most popular herbal remedies due its purported benefits for male sexual health, is sold widely through these outlets. Euromonitor International's Herbal/Traditional Products in Malaysia report offers a comprehensive ... Read More

  • Digestive Remedies in Colombia

    ... prices continue to rise. The performance of digestive remedies is partly informed by increased stress levels among Colombian consumers, with a peak in gastrointestinal diseases observed during the first half of the year. Meanwhile, diarrhoeal ... Read More

  • Analgesics in Colombia

    ... in treating pain. Adult acetaminophen and adult combination analgesics are performing positively. The demand for acetaminophen benefits from the alarming rise in dengue cases, while the use of combination analgesics is driven in most part ... Read More

  • Digital Pharmacy Global Market Report 2024 Including: 1) By Product: Medicines And Treatments; Personal Care Products; Vitamins And Supplements 2) By Drug Type: Prescription Medicines; Over-The-Counter (OTC) Products 3) By Business Model: Captive; Franchise; Aggregator 4) By Platform: App-Based; Web-Based 5) By Application: Urban Areas; Rural Areas Covering: Walmart Inc. ; Amazon.com Inc.; MetLife Inc.; Omnicell (OMCL) Inc.; Hims & Hers Health Inc.

    ... App-Based; Web-Based5) By Application: Urban Areas; Rural AreasCovering: Walmart Inc. ; Amazon.com Inc.; MetLife Inc.; Omnicell (OMCL) Inc.; Hims & Hers Health Inc. Digital Pharmacy Global Market Report 2024 from The Business Research Company provides ... Read More

  • Dermatologicals in Hungary

    ... Consumers rely on the recommendations of pharmacists for dermatological problems. However, with high inflation eroding purchasing power in recent years, some consumers have chosen to go without these products if they do not consider them ... Read More

  • Dermatologicals in Georgia

    ... treatments and their benefits. Consumers are becoming more accepting of using dermatological products for treatment rather than concealing their conditions, and this shift towards self-treatment and the desire to address dermatological issues prom... Euromonitor International's ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

    ... slower pace than the previous year. Price sensitivity among Bulgarian consumers is a key factor influencing purchasing decisions when it comes to cough, cold, and allergy (hay fever) remedies. As a result, many Bulgarians opted ... Read More

  • Analgesics in Bolivia

    ... influenced by ongoing outbreaks of dengue and influenza, which have kept per capita consumption levels above pre-pandemic figures. Value sales growth is driven by constant inflation in prices resulting from a significant decline in foreign ... Read More

  • Sleep Aids in the Czech Republic

    ... brought on by high costs of living and geopolitical conflicts. Sleep aids face challenges from rising average retail prices, as well as the growing number of alternatives in the form of dietary supplements and herbal ... Read More

  • Dermatologicals in Colombia

    ... addition, vaginal antifungals, along with nappy (diaper) rash treatments, is the only significant category predicted to post positive, if very marginal, retail volume growth at the end of the review period. Generics, especially in topical ... Read More

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