Over-the-Counter Drugs Market Research Reports & Industry Analysis

Because most adults prefer to treat minor ailments themselves before seeking professional care, over-the-counter (OTC) drugs play an increasingly vital role in our healthcare system. MarketResearch.com’s comprehensive OTC drug market research reports provide full coverage of OTC drugs, including the cough remedy, contraceptive, and smoking cessation markets.

Over the Counter (OTC) Drugs Market Data

  • Our reports focus on consumer health trends and developments and include data on OTC drug market segmentation, size, and growth in the U.S., U.K., Europe, Asia, and global markets.
  • We also provide expert insights into category data, prospects and opportunities, the competitive landscape, and retailing developments.
  • In addition, our research covers the growing demand for natural and herbal remedies, the increasing role of e-commerce, and the rise of self-care and preventive health practices.

Drive Growth Through Objective Research

The OTC drugs industry is a key segment of healthcare filled with promising opportunities. As you navigate this dynamic industry, let our reports be your guide, helping you make informed decisions and discover untapped avenues for growth. To get started, browse our collection of OTC drugs industry research reports today.

...Show More ...Show Less


Over-the-Counter Drugs Industry Research & Market Reports

  • Analgesics in Pakistan

    ... value sales, with ibuprofen in second position, though acetaminophen is expected to register higher volume growth in 2024. Any growth there is labelling supported by population growth, as well as high levels of self-medication, as ... Read More

  • Herbal/Traditional Products in Serbia

    ... previous generations treated illnesses. In this environment, with consumers preferring to purchase natural consumer health products, producers actively advertise the presence of herbal/traditional ingredients in their products. Herbal/traditional cough, cold and allergy (hay fever) pro... ... Read More

  • Digestive Remedies in Serbia

    ... trend in Serbia and consumers’ efforts to adopt healthier lifestyles since the COVID-19 crisis. At the same time, busy lifestyles and the lack of time to invest in proper meal preparations is encouraging many local ... Read More

  • Herbal/Traditional Products in Sweden

    ... Consumption of herbal/traditional products has picked up in line with economic recovery. Retail volume growth increased in the two largest categories of herbal/traditional cough, cold and allergy (hay fever) remedies and dietary supplements. Herbal/traditional topical ... Read More

  • Herbal/Traditional Products in Kenya

    ... consumers sought out cheaper herbal/traditional remedies that are more readily accessible in Kenya. Products such as ginger and garlic-based supplements, which are locally grown and inexpensive, have seen significant growth compared to more expensive international ... Read More

  • Dermatologicals in Switzerland

    ... skin conditions, and a desire to avoid costly doctor visits are motivating Swiss consumers to seek OTC dermatological solutions, particularly in topical and vaginal antifungals. Euromonitor International's Dermatologicals in Switzerland report offers a comprehensive guide ... Read More

  • Sleep Aids in Taiwan

    ... factors such as work pressures, family responsibilities, and health issues contributing to this widespread problem. In urban areas, especially, Taiwanese individuals lead fast-paced lifestyles characterised by long working hours and numerous daily responsibilities, which significantly ... Read More

  • Consumer Health in Oman

    ... range of generics. OTC categories remain popular as consumers become more proactive about health. Herbal/traditional categories are benefiting from demand for natural products and improved consumer education. Overall, consumers are taking a more holistic approach ... Read More

  • Consumer Health in Laos

    ... and allergy remedies, as well as vitamins and dietary supplements. Trade promotion events have introduced innovative health products, notably from Korean companies, enhancing product availability. Additionally, the pilot of an online registration system, LAOREG, s... ... Read More

  • Consumer Health in Slovenia

    ... Despite this and demographic challenges facing the country, most areas of consumer health managed to remain in positive territory, registering minimal to moderate retail volume growth, which with price increases resulted in solid to strong ... Read More

  • Consumer Health in Serbia

    ... years of steep inflation. Hence, price increases have not dented demand for consumer health products in 2024, with pharmacies reporting fewer consumer complaints about price increases. Brand loyalty to remains high in consumer health, especially ... Read More

  • Consumer Health in Kenya

    ... categories like vitamins. The rising price of imported brands is pushing consumers towards more affordable, locally produced alternatives, such as generic vitamins. Growing demand for OTC cough, cold and allergy (hay fever) medications is caused ... Read More

  • Consumer Health in Turkey

    ... more cautious, comparing price points and prioritising essentials. Despite this, retail volume growth is set to remain positive in the majority of areas, aided by bulk buying promotions and the essential nature of many consumer ... Read More

  • Consumer Health in South Africa

    ... rise in 2024. South Africa remains challenged by various several factors, including inflationary pressures, high interest rates (to combat the elevated level of inflation), and the continual burden of loadshedding on the local economy, which ... Read More

  • Digestive Remedies in Pakistan

    ... lifestyles and increased consumption of processed food, which in turn is driving demand for digestive remedies. Popular digestive remedies include indigestion and heartburn remedies, laxatives, antacids and diarrhoeal remedies. Continuing population growth also supports growing ... Read More

  • Sleep Aids in Sweden

    ... in front of digital screens is being linked with sleep issues. The rate of growth was particularly high during the pandemic, when high levels of stress and anxiety and a decline in the amount of ... Read More

  • Analgesics in Ukraine

    ... for alleviating different types of pain, reducing body temperature (eg ibuprofen and acetaminophen) and for thinning the blood in senior consumers in the case of aspirin. Volume sales of analgesics were hard hit following Russia's ... Read More

  • Sleep Aids in South Africa

    ... living in the country, which leads to stress, anxiety and even depression for some. Rising mental health issues can result in lack of sleep at night and concentration during the day, thereby driving up the ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Uzbekistan

    ... for new and existing players has led to significant challenges. Due to the death of children and young people who consumed contaminated cough syrups from Indian brands, new government regulations required mandatory marking. In contrast, ... Read More

  • Analgesics in Turkey

    ... people in Turkey are engaging in outdoor activities. Following the outbreak of COVID-19, many consumers in Turkey have a heightened interest in health. In addition to nutrition, this includes exercise and sporting activities. A more ... Read More

  • Analgesics in Slovenia

    ... a result of lingering inflation. Several key factors continue to contribute to the stable consumer demand for analgesics, including the continued expansion of labour-intensive industries (mainly construction), the more intense fever season compared to 2023, ... Read More

  • Digestive Remedies in Slovenia

    ... enzymes, which play a key role in breaking down food, and IBS treatments, they still have significant growth potential in 2024 due to growing consumer demand. The lingering effects of the inflation with significant product ... Read More

  • Digestive Remedies in Turkey

    ... the country. Furthermore, the upheaval of political elections have played their parts in increasing anxiety levels in the country. Stress and anxiety trigger contractions in the gastrointestinal tract which cause these stress-related digestive problems. The ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

    ... high incidence of respiratory illnesses is driving growth and this is partly due to rising pollution. Combination products continue to account for most value sales, though in 2024, medicated confectionery is expected to register the ... Read More

  • Sleep Aids in Switzerland

    ... linked to rising stress levels, sedentary lifestyles, excessive screen time, and the consumption of stimulants like nicotine, caffeine, and alcohol. However, Swiss consumers remain cautious about using sleep aids, primarily due to concerns over potential ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings