Dietary Supplements Market Research Reports & Industry Analysis

Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), a dietary supplement is defined as a product intended to supplement the diet and contains any of a number of ingredients such as: vitamins, minerals, herbs or other botanicals or amino acids. Dietary supplements are meant to be taken orally and are come in pill, capsule, tablet, powder or liquid form. They are most often used to fuel metabolism, immunity, growth, organ function, weight management and energy levels.

Dietary supplements are regulated by the Food and Drug Administration’s (FDA) Center for Food Safety and Applied Nutrition (CFSAN). Except in the case of a new dietary ingredient, dietary supplements do not need approval by the FDA before being marketed. Under DSHEA, manufacturers must assure that the dietary supplements it manufactures or distributes are safe and that any claims made about them are demonstrated by sufficient data to show that they are not false or misleading.

DSHEA influences the manufacture of dietary supplements by setting forth a number of rules and guidelines. These include: the establishment of a new plan for assuring safety, nutrition and ingredient labeling specifications, outlining directives for marketing literature, regulation for the use of claims and nutritional support statements, and grant to the FDA the authority to establish good manufacturing practice (GMP) regulations.

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Dietary Supplements Industry Research & Market Reports

  • Vitamins in Sweden

    ... to improve wellbeing and take a preventative approach to overall health. Retail volume sales recovered well in single vitamins and multivitamins, with lower inflation in 2024 helping to raise consumer purchasing power. While the threat ... Read More

  • Vitamins in Turkey

    ... are recommended to strengthen the immune system and help safeguard against the virus and other ailments. Following the outbreak and moving into 2024, sales have continued to be supported by the ongoing health and wellness ... Read More

  • Dietary Supplements in Turkey

    ... moving away from ultra-processed food to nutritional and fresh options. However, this may hinder the need to use vitamins or dietary supplements as part of a regular diet. However, many consumers consider dietary supplements an ... Read More

  • Dietary Supplements in Taiwan

    ... attitudes to health, which are encouraging people to regularly consume these products to enhance general wellbeing, guard against specific diseases and obtain relief from chronic and recurring ailments. While varieties with immune support claims remain ... Read More

  • Dietary Supplements in South Africa

    ... in discretionary items. Many lower-income households struggling financially do not consider dietary supplements as essential purchases when they are trying to pay for groceries, fuel and rent. Euromonitor International's Dietary Supplements in South Africa report ... Read More

  • Dietary Supplements in Slovenia

    ... ensuring solid value growth in the year. Dietary supplements are commonly taken to address health issues, and are increasingly consumed as a preventive measure, supported by extensive television and social media advertising. Euromonitor International's Dietary ... Read More

  • Dietary Supplements in Pakistan

    ... awareness of the benefits of proper nutrition and targeted supplementation is driving demand, as consumers look to maintain their wellbeing through dietary enhancements. Euromonitor International's Dietary Supplements in Pakistan report offers a comprehensive guide to ... Read More

  • Vitamins in Switzerland

    ... into their daily routines to bolster their immunity, with Vitamins C and D continuing to experience robust growth. While many individuals prioritise obtaining vitamins from whole foods as part of a balanced diet, it is ... Read More

  • Vitamins in Kenya

    ... This price hike has led consumers to seek more affordable alternatives, with local brands offering vitamin C supplements at a lower cost of KES800. Additionally, generic vitamins are gaining popularity as they offer the same ... Read More

  • Vitamins in Ukraine

    ... the path to recovery in 2024 both in current value terms but also retail volume terms. This has been backed in part by an increasing focus on preventative health and a greater awareness of the ... Read More

  • Consumer Health in Oman

    ... range of generics. OTC categories remain popular as consumers become more proactive about health. Herbal/traditional categories are benefiting from demand for natural products and improved consumer education. Overall, consumers are taking a more holistic approach ... Read More

  • Consumer Health in Laos

    ... and allergy remedies, as well as vitamins and dietary supplements. Trade promotion events have introduced innovative health products, notably from Korean companies, enhancing product availability. Additionally, the pilot of an online registration system, LAOREG, s... ... Read More

  • Consumer Health in Slovenia

    ... Despite this and demographic challenges facing the country, most areas of consumer health managed to remain in positive territory, registering minimal to moderate retail volume growth, which with price increases resulted in solid to strong ... Read More

  • Consumer Health in Serbia

    ... years of steep inflation. Hence, price increases have not dented demand for consumer health products in 2024, with pharmacies reporting fewer consumer complaints about price increases. Brand loyalty to remains high in consumer health, especially ... Read More

  • Consumer Health in South Africa

    ... rise in 2024. South Africa remains challenged by various several factors, including inflationary pressures, high interest rates (to combat the elevated level of inflation), and the continual burden of loadshedding on the local economy, which ... Read More

  • Dietary Supplements in Ukraine

    ... 2024 the category has benefited both from strong consumer demand but also rising unit prices triggered by high inflation and rising production and logistics costs. Although Russia's invasion of Ukraine led to a significant decline ... Read More

  • Dietary Supplements in Switzerland

    ... resulting in nutritional imbalances, inadequate rest, and limited exercise. For many, dietary supplements are seen as a practical solution to fill these gaps and enhance overall nutrition. Probiotic supplements are witnessing significant growth, fuelled by ... Read More

  • Dietary Supplements in Sweden

    ... occur, has underpinned sales. Although the rate of inflation was much lower in 2024 than in the previous years, current value growth was still partly driven by price increases. Swedes are accustomed to researching their ... Read More

  • Vitamins in Serbia

    ... of vitamins is supporting sales. Consumer demand is also stimulated by the growing trend towards illness prevention. More than two-thirds of vitamin consumers believe that some health issues cannot be avoided by maintaining a healthy ... Read More

  • Dietary Supplements in Kenya

    ... balanced diet and the role that dietary supplements can play in addressing deficiencies. Lifestyle changes, longer work hours and a lack of time for nutritious meal preparation are prompting more people to consider vitamin and ... Read More

  • Vitamins in Pakistan

    ... in sales of vitamins during the pandemic, the product area has now returned to stable but still healthy value growth. The influence of healthcare professionals in purchasing vitamins is a significant factor. Healthcare professionals, including ... Read More

  • Dietary Supplements in Uzbekistan

    ... country's regional areas. Approximately 6% of all pharmacy sales are attributed to dietary supplements, with non-herbal/traditional dietary supplements being the best-performing area in 2024. This segment is expanding rapidly, fuelled by both imported and local ... Read More

  • Vitamins in Uzbekistan

    ... their immune system and preventative health. However, following this uplift, sales naturally slowed down in 2022. Moving into 2023 and 2024, a steady pace and growth of sales has been established, with the market settling ... Read More

  • Vitamins in South Africa

    ... prevent or avoid the worse symptoms of viruses and common illnesses. This is encouraging further demand for vitamin C, which is the most popular single vitamin in South Africa. However, retail volume growth is now ... Read More

  • Vitamins in Taiwan

    ... this trend is well-established, it has gained momentum in recent years due to ageing population ageing and the greater focus on health issues brought about by the pandemic. Moreover, as people become more knowledgeable about ... Read More

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