Dietary Supplements Market Research Reports & Industry Analysis

Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), a dietary supplement is defined as a product intended to supplement the diet and contains any of a number of ingredients such as: vitamins, minerals, herbs or other botanicals or amino acids. Dietary supplements are meant to be taken orally and are come in pill, capsule, tablet, powder or liquid form. They are most often used to fuel metabolism, immunity, growth, organ function, weight management and energy levels.

Dietary supplements are regulated by the Food and Drug Administration’s (FDA) Center for Food Safety and Applied Nutrition (CFSAN). Except in the case of a new dietary ingredient, dietary supplements do not need approval by the FDA before being marketed. Under DSHEA, manufacturers must assure that the dietary supplements it manufactures or distributes are safe and that any claims made about them are demonstrated by sufficient data to show that they are not false or misleading.

DSHEA influences the manufacture of dietary supplements by setting forth a number of rules and guidelines. These include: the establishment of a new plan for assuring safety, nutrition and ingredient labeling specifications, outlining directives for marketing literature, regulation for the use of claims and nutritional support statements, and grant to the FDA the authority to establish good manufacturing practice (GMP) regulations.

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Dietary Supplements Industry Research & Market Reports

  • Vitamins in Ukraine

    ... the path to recovery in 2024 both in current value terms but also retail volume terms. This has been backed in part by an increasing focus on preventative health and a greater awareness of the ... Read More

  • Consumer Health in Oman

    ... range of generics. OTC categories remain popular as consumers become more proactive about health. Herbal/traditional categories are benefiting from demand for natural products and improved consumer education. Overall, consumers are taking a more holistic approach ... Read More

  • Consumer Health in Laos

    ... and allergy remedies, as well as vitamins and dietary supplements. Trade promotion events have introduced innovative health products, notably from Korean companies, enhancing product availability. Additionally, the pilot of an online registration system, LAOREG, s... ... Read More

  • Consumer Health in Slovenia

    ... Despite this and demographic challenges facing the country, most areas of consumer health managed to remain in positive territory, registering minimal to moderate retail volume growth, which with price increases resulted in solid to strong ... Read More

  • Consumer Health in Serbia

    ... years of steep inflation. Hence, price increases have not dented demand for consumer health products in 2024, with pharmacies reporting fewer consumer complaints about price increases. Brand loyalty to remains high in consumer health, especially ... Read More

  • Consumer Health in South Africa

    ... rise in 2024. South Africa remains challenged by various several factors, including inflationary pressures, high interest rates (to combat the elevated level of inflation), and the continual burden of loadshedding on the local economy, which ... Read More

  • Dietary Supplements in Ukraine

    ... 2024 the category has benefited both from strong consumer demand but also rising unit prices triggered by high inflation and rising production and logistics costs. Although Russia's invasion of Ukraine led to a significant decline ... Read More

  • Dietary Supplements in Switzerland

    ... resulting in nutritional imbalances, inadequate rest, and limited exercise. For many, dietary supplements are seen as a practical solution to fill these gaps and enhance overall nutrition. Probiotic supplements are witnessing significant growth, fuelled by ... Read More

  • Dietary Supplements in Sweden

    ... occur, has underpinned sales. Although the rate of inflation was much lower in 2024 than in the previous years, current value growth was still partly driven by price increases. Swedes are accustomed to researching their ... Read More

  • Vitamins in Serbia

    ... of vitamins is supporting sales. Consumer demand is also stimulated by the growing trend towards illness prevention. More than two-thirds of vitamin consumers believe that some health issues cannot be avoided by maintaining a healthy ... Read More

  • Dietary Supplements in Kenya

    ... balanced diet and the role that dietary supplements can play in addressing deficiencies. Lifestyle changes, longer work hours and a lack of time for nutritious meal preparation are prompting more people to consider vitamin and ... Read More

  • Vitamins in Pakistan

    ... in sales of vitamins during the pandemic, the product area has now returned to stable but still healthy value growth. The influence of healthcare professionals in purchasing vitamins is a significant factor. Healthcare professionals, including ... Read More

  • Dietary Supplements in Uzbekistan

    ... country's regional areas. Approximately 6% of all pharmacy sales are attributed to dietary supplements, with non-herbal/traditional dietary supplements being the best-performing area in 2024. This segment is expanding rapidly, fuelled by both imported and local ... Read More

  • Vitamins in Uzbekistan

    ... their immune system and preventative health. However, following this uplift, sales naturally slowed down in 2022. Moving into 2023 and 2024, a steady pace and growth of sales has been established, with the market settling ... Read More

  • Vitamins in South Africa

    ... prevent or avoid the worse symptoms of viruses and common illnesses. This is encouraging further demand for vitamin C, which is the most popular single vitamin in South Africa. However, retail volume growth is now ... Read More

  • Vitamins in Taiwan

    ... this trend is well-established, it has gained momentum in recent years due to ageing population ageing and the greater focus on health issues brought about by the pandemic. Moreover, as people become more knowledgeable about ... Read More

  • Consumer Health in Uzbekistan

    ... led to limited availability and instability, with the range of options falling. Consequently, there is set to be a noticeable decrease in sales volume, particularly affecting market players who are unable to implement the necessary ... Read More

  • Consumer Health in Switzerland

    ... well within the Swiss National Bank’s target of below 2%. As a result, prices are expected to stay relatively stable. However, the high cost of living continues to impact Swiss households, particularly lower-income families, who ... Read More

  • Consumer Health in Taiwan

    ... population, which is especially prone to chronic conditions such as arthritis, allergies, and digestive issues. This has led to a heightened demand for OTC medications aimed at addressing the symptoms of these common concerns. Euromonitor ... Read More

  • Dietary Supplements in Morocco

    ... intake, fortify their natural defences against illness and alleviate symptoms associated with chronic conditions. The trend, which gained momentum during the pandemic, persists among consumers with middle- and higher-income profiles as they seek to support ... Read More

  • Vitamins in Uruguay

    ... semester of 2024. The Argentina macroeconomic scenario drove this positive trend, as the Peso Argentino strongly appreciated its official exchange rate in February 2024, with an immediate impact on prices. Small-scale smuggling decreased notably, so ... Read More

  • Vitamins in Morocco

    ... mitigate the risks associated with various diseases. Further, a growing number of individuals are turning to vitamins to address existing health issues they attribute to inadequate nutrient intake. While these trends are well-established, they have ... Read More

  • Consumer Health in Côte d'Ivoire

    ... disease. Many consumers self-medicate for cost reasons and they rely on family, friends and pharmacists for advice. Moreover, inflation obstructs imports and sees prices rise locally. Thus, there is wide use of the illicit trade, ... Read More

  • Consumer Health in Lithuania

    ... to a stabilised consumer base following a temporary boost by migration from Ukraine and other countries. Euromonitor International's Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market ... Read More

  • Vitamins in Lithuania

    ... with consumption now normalised. Sales rose substantially when the coronavirus first broke out, and post-pandemic they continue to settle back down again. Vitamin C continues to lose share in 2024. The vitamin was incredibly popular ... Read More

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