Global Visual Content Market Growth (Status and Outlook) 2025-2031

Global Visual Content Market Growth (Status and Outlook) 2025-2031

The global Visual Content market size is predicted to grow from US$ 5044 million in 2025 to US$ 9481 million in 2031; it is expected to grow at a CAGR of 11.1% from 2025 to 2031.

Visual content includes images, videos, illustrations, vectors, and others. Visual content marketing refers to content marketing that employs visual content rather than text content. The global visual content market deals with the supply and licensing of pre-produced images and videos that are used for various purposes. Marketers and consumers use visual content to communicate messages and themes effectively. Visual content allows organizations to enhance engagement, generate leads, and increase brand awareness.

Global Visual Content key players include Shutterstock, Getty Images, Fotolia, etc. Global top three manufacturers hold a share about 50%.

United States is the largest market, with a share about 40%.

In terms of product, Stock Video Footage is the largest segment, with a share over 40%. And in terms of application, the largest application is Editorial, followed by Commercial.

LPI (LP Information)' newest research report, the “Visual Content Industry Forecast” looks at past sales and reviews total world Visual Content sales in 2024, providing a comprehensive analysis by region and market sector of projected Visual Content sales for 2025 through 2031. With Visual Content sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Visual Content industry.

This Insight Report provides a comprehensive analysis of the global Visual Content landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Visual Content portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Visual Content market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Visual Content and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Visual Content.

This report presents a comprehensive overview, market shares, and growth opportunities of Visual Content market by product type, application, key players and key regions and countries.

Segmentation by Type:
Stock Photos
Stock Video Footage
Stock Vectors & Illustrations
Others

Segmentation by Application:
Editorial
Commercial

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Getty Images
Shutterstock
Adobe
VCG.com
Dreamstime
Freepik
123RF
Depositphotos
Storyblocks
Envato
Alamy
Dissolve
Westend61
Cavan Images
Photofolio
StockUnlimited

Please note: The report will take approximately 2 business days to prepare and deliver.