Global Trade Promotion Management and Optimization Solution Market Growth (Status and Outlook) 2023-2029

Global Trade Promotion Management and Optimization Solution Market Growth (Status and Outlook) 2023-2029

Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money—25 percent of revenue, according to research—on promotions with retailers designed to boost revenue or increase/protect market share (or both).
Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:
Aggregate volume planning and predictive modeling (V, S, P)
Fund allocation predictive modeling and optimization
Account team event and calendar predictive modeling and optimization
Post-event causal decomposition and performance reporting
Applied learnings, course correction, and continuous improvement
Collectively, The both are referred to as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.
LPI (LP Information)' newest research report, the “Trade Promotion Management and Optimization Solution Industry Forecast” looks at past sales and reviews total world Trade Promotion Management and Optimization Solution sales in 2022, providing a comprehensive analysis by region and market sector of projected Trade Promotion Management and Optimization Solution sales for 2023 through 2029. With Trade Promotion Management and Optimization Solution sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Trade Promotion Management and Optimization Solution industry.
This Insight Report provides a comprehensive analysis of the global Trade Promotion Management and Optimization Solution landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Trade Promotion Management and Optimization Solution portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Trade Promotion Management and Optimization Solution market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Trade Promotion Management and Optimization Solution and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Trade Promotion Management and Optimization Solution.
The global Trade Promotion Management and Optimization Solution market size is projected to grow from US$ 536.5 million in 2022 to US$ 888.2 million in 2029; it is expected to grow at a CAGR of 7.5% from 2023 to 2029.
Global key players of Trade Promotion Management and Optimization Solution include SAP, Wipro, Blacksmith Applications, IRI Worldwide, AFS Technologies, RI and Accenture, etc. Top five players occupy for a share about 36%. Americas is the largest market, with a share about 46%, followed by Europe and.APAC In terms of product, Cloud-Based is the largest segment, with a share over 59%. In terms of application, CPG, Retail and E-Commerce is the largest market, with a share over 62%.
This report presents a comprehensive overview, market shares, and growth opportunities of Trade Promotion Management and Optimization Solution market by product type, application, key players and key regions and countries.
Market Segmentation:
Segmentation by type
Cloud-Based
On-Premises
Segmentation by application
CPG, Retail and E-Commerce
Food Service
Media and Publishing
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Blueshift
Oracle
McKinsey & Company
TABS Analytics
IRI Worldwide
AFS Technologies
RI
Blacksmith Applications
UpClear
Acumen Commercial Insights
Anaplan
CPGToolBox
SAP
Wipro
Accenture

Please note: The report will take approximately 2 business days to prepare and deliver.