The global Textile Softener market size is predicted to grow from US$ 11060 million in 2025 to US$ 13570 million in 2031; it is expected to grow at a CAGR of 3.5% from 2025 to 2031.
Textile softeners are chemical agents used during the laundering process to enhance the softness, feel, and overall quality of fabrics. These products work by coating the fibers with lubricants, reducing friction and static, and making the fabric smoother to the touch. Textile softeners are commonly used in both household and industrial laundry applications to improve the comfort and longevity of clothing, linens, and other textiles. They can also impart a pleasant fragrance and reduce wrinkling, making fabrics easier to iron. With advancements in formulations, many modern textile softeners are designed to be more environmentally friendly, addressing concerns about sustainability and the impact on sensitive skin.
The global textile softeners market is witnessing steady growth, driven by increasing consumer demand for enhanced fabric comfort and the growing textile and apparel industry. As consumers become more conscious of the feel and quality of their clothing, the use of textile softeners in household laundry has risen significantly. In addition, the expanding middle class in emerging economies is boosting the demand for premium clothing and home textiles, further propelling the market. The textile softeners market is also benefiting from the growing awareness of the benefits these products provide, such as reduced fabric friction, enhanced softness, and prolonged fabric life.
Technological advancements and innovations in textile softener formulations are playing a crucial role in shaping market trends. Manufacturers are increasingly focusing on developing eco-friendly and sustainable softeners, driven by the rising consumer preference for green products. This includes the use of biodegradable ingredients and formulations that are free from harmful chemicals, catering to the demand for products that are gentle on both fabrics and the environment. Additionally, the trend toward concentrated and multi-functional fabric softeners is gaining traction, as these products offer convenience and cost-effectiveness to consumers while reducing packaging waste.
However, the textile softeners market faces challenges related to environmental and health concerns associated with traditional softener chemicals, such as quaternary ammonium compounds. Regulatory pressures and growing consumer awareness are pushing manufacturers to reformulate their products to meet stricter environmental standards and address potential skin sensitivities. Despite these challenges, the market is expected to continue growing, supported by ongoing innovations, increasing demand for premium and sustainable textiles, and the expanding global textile industry. As a result, the market is likely to see a shift towards more environmentally friendly and health-conscious textile softener products in the coming years.
LP Information, Inc. (LPI) ' newest research report, the “Textile Softener Industry Forecast” looks at past sales and reviews total world Textile Softener sales in 2024, providing a comprehensive analysis by region and market sector of projected Textile Softener sales for 2025 through 2031. With Textile Softener sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Textile Softener industry.
This Insight Report provides a comprehensive analysis of the global Textile Softener landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Textile Softener portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Textile Softener market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Textile Softener and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Textile Softener.
This report presents a comprehensive overview, market shares, and growth opportunities of Textile Softener market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Liquid Type
Dryer Sheets
Dryer Balls
Segmentation by Application:
Clothing
Home Textile
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
P&G
Unilever
Church & Dwight
Colgate
Henkel
S. C. Johnson
Werner & Mertz
Sodalis Group
KAO
Lion
Mitsuei
Pigeon
AlEn
Blue Moon
Lvsan
Liby
Yipinjing
Key Questions Addressed in this Report
What is the 10-year outlook for the global Textile Softener market?
What factors are driving Textile Softener market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Textile Softener market opportunities vary by end market size?
How does Textile Softener break out by Type, by Application?
Please note: The report will take approximately 2 business days to prepare and deliver.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook