Global Social Media Management Software Market Growth (Status and Outlook) 2025-2031

Global Social Media Management Software Market Growth (Status and Outlook) 2025-2031

The global Social Media Management Software market size is predicted to grow from US$ 5120 million in 2025 to US$ 14230 million in 2031; it is expected to grow at a CAGR of 18.6% from 2025 to 2031.

Social media management software (SMMS) is an application program or software suite module that facilitates an organization"s ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, document social marketing initiatives and evaluate the usefulness of a social media presence.

The Social Media Management Software industry can be broken down into two segments, Cloud-Based and On-Premises.

Social Media Management Software is mainly classified into the following types: Cloud-based and On-premises. Cloud-based type is the most widely used type which takes up about 65% of the total revenue in 2019. Salesforce, Hootsuite, HubSpot, Zoho, Meltwater, Adobe, Sprout Social, etc. are the key suppliers in the global Social Media Management Software market. Top 5 took up more than 54.06% of the global market in 2019.

LPI (LP Information)' newest research report, the “Social Media Management Software Industry Forecast” looks at past sales and reviews total world Social Media Management Software sales in 2024, providing a comprehensive analysis by region and market sector of projected Social Media Management Software sales for 2025 through 2031. With Social Media Management Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Social Media Management Software industry.

This Insight Report provides a comprehensive analysis of the global Social Media Management Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Social Media Management Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Social Media Management Software market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Social Media Management Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Social Media Management Software.

This report presents a comprehensive overview, market shares, and growth opportunities of Social Media Management Software market by product type, application, key players and key regions and countries.

Segmentation by Type:
Cloud-Based
On-Premises

Segmentation by Application:
Large Enterprises
Medium Organizations
Small Organizations

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Salesforce
Zoho
Meltwater
Adobe
Hootsuite
HubSpot
Sprout Social
Khoros
Oktopost
Buffer
Iconosquare
Crowdfire
eClincher
MavSocial
Agorapulse
CoSchedule
Sked Social
Sendible
MeetEdgar
Post Planner
SocialPilot

Please note: The report will take approximately 2 business days to prepare and deliver.