Global Social Media Analytics Market Growth (Status and Outlook) 2023-2029

Global Social Media Analytics Market Growth (Status and Outlook) 2023-2029

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

Social media analytics is considered the basic foundation for enabling an enterprises to:

• Execute focused engagements like one-to-one and one-to-many

• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.

• Maximize the customer experience

Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.

LPI (LP Information)' newest research report, the “Social Media Analytics Industry Forecast” looks at past sales and reviews total world Social Media Analytics sales in 2022, providing a comprehensive analysis by region and market sector of projected Social Media Analytics sales for 2023 through 2029. With Social Media Analytics sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Social Media Analytics industry.

This Insight Report provides a comprehensive analysis of the global Social Media Analytics landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Social Media Analytics portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Social Media Analytics market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Social Media Analytics and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Social Media Analytics.

The global Social Media Analytics market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.

The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.

This report presents a comprehensive overview, market shares, and growth opportunities of Social Media Analytics market by product type, application, key players and key regions and countries.

Market Segmentation:

Segmentation by type
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement

Segmentation by application
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US

Please note: The report will take approximately 2 business days to prepare and deliver.