Global Retargeting Software Market Growth (Status and Outlook) 2025-2031

Global Retargeting Software Market Growth (Status and Outlook) 2025-2031

The global Retargeting Software market size is predicted to grow from US$ 1928 million in 2025 to US$ 4096 million in 2031; it is expected to grow at a CAGR of 13.4% from 2025 to 2031.

Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.



Retargeting software is designed to help companies serve display ads across the internet to users who have previously visited their website.

Americas is the largest Retargeting Software market with about 52% market share. Europe is follower, accounting for about 31% market share.

The key players are AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One etc. Top 5 companies occupied about 76% market share.

LPI (LP Information)' newest research report, the “Retargeting Software Industry Forecast” looks at past sales and reviews total world Retargeting Software sales in 2024, providing a comprehensive analysis by region and market sector of projected Retargeting Software sales for 2025 through 2031. With Retargeting Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Retargeting Software industry.

This Insight Report provides a comprehensive analysis of the global Retargeting Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Retargeting Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Retargeting Software market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Retargeting Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Retargeting Software.

This report presents a comprehensive overview, market shares, and growth opportunities of Retargeting Software market by product type, application, key players and key regions and countries.

Segmentation by Type:
Cloud Based
On Premises

Segmentation by Application:
Large Enterprises
SMEs

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
AdRoll
Jabmo
Outbrain
SteelHouse
Justuno
Criteo
Mailchimp
ReTargeter
OptiMonk
Marin Software
Retargeting
Match2One