Global Proximity Marketing Market Growth (Status and Outlook) 2024-2030

Global Proximity Marketing Market Growth (Status and Outlook) 2024-2030

According to our LPI (LP Information) latest study, the global Proximity Marketing market size was valued at US$ 20950 million in 2023. With growing demand in downstream market, the Proximity Marketing is forecast to a readjusted size of US$ 51200 million by 2030 with a CAGR of 13.6% during review period.

The research report highlights the growth potential of the global Proximity Marketing market. Proximity Marketing are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Proximity Marketing. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Proximity Marketing market.

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.

North America held the largest share of the proximity marketing market in 2017, whereas APAC is expected to register the highest growth rate in this market between 2018 and 2023. The increase in smartphone penetration, availability of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers are some of the factors responsible for the dominance of North America in the market.

Key Features:

The report on Proximity Marketing market reflects various aspects and provide valuable insights into the industry.

Market Size and Growth: The research report provide an overview of the current size and growth of the Proximity Marketing market. It may include historical data, market segmentation by Type (e.g., Wi-Fi, BLE Beacon), and regional breakdowns.

Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Proximity Marketing market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.

Competitive Landscape: The research report provides analysis of the competitive landscape within the Proximity Marketing market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.

Technological Developments: The research report can delve into the latest technological developments in the Proximity Marketing industry. This include advancements in Proximity Marketing technology, Proximity Marketing new entrants, Proximity Marketing new investment, and other innovations that are shaping the future of Proximity Marketing.

Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Proximity Marketing market. It includes factors influencing customer ' purchasing decisions, preferences for Proximity Marketing product.

Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Proximity Marketing market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Proximity Marketing market. The report also evaluates the effectiveness of these policies in driving market growth.

Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Proximity Marketing market.

Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Proximity Marketing industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.

Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Proximity Marketing market.

Market Segmentation:

Proximity Marketing market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Segmentation by type
Wi-Fi
BLE Beacon
Near Field Communication (NFC)
GPS Geofencing
Others

Segmentation by application
Retail & E-Commerce
Healthcare
Infrastructural
BFSI
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Google
Microsoft
Apple
Zebra Technologies
Qualcomm
Inmarket
Swirl Networks
Shopkick
Estimote
Unacast
Bluvision
Roximity
Proxama
Scanbuy

Please note: The report will take approximately 2 business days to prepare and deliver.