Global Programmatic Display Market Growth (Status and Outlook) 2023-2029

Global Programmatic Display Market Growth (Status and Outlook) 2023-2029

Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.

Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.

LPI (LP Information)' newest research report, the “Programmatic Display Industry Forecast” looks at past sales and reviews total world Programmatic Display sales in 2022, providing a comprehensive analysis by region and market sector of projected Programmatic Display sales for 2023 through 2029. With Programmatic Display sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Programmatic Display industry.

This Insight Report provides a comprehensive analysis of the global Programmatic Display landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Programmatic Display portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Programmatic Display market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Programmatic Display and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Programmatic Display.

The global Programmatic Display market size is projected to grow from US$ 168770 million in 2022 to US$ 535900 million in 2029; it is expected to grow at a CAGR of 17.9% from 2023 to 2029.

Global Programmatic Display key players include Facebook, Google (Doubleclick), Amazon, Alibaba, Tencent, etc. Global top five manufacturers hold a share about 55%.

North America is the largest market, with a share about 55%, followed by Europe and Asia-Pacific, both have a share over 40 percent.

In terms of product, Real Time Bidding (RTB) is the largest segment, with a share over 50%. And in terms of application, the largest application is E-commerce Ads, followed by Travel Ads.

This report presents a comprehensive overview, market shares, and growth opportunities of Programmatic Display market by product type, application, key players and key regions and countries.

Market Segmentation:

Segmentation by type

Real Time Bidding (RTB)

Programmatic Direct

Private Exchange Buying (PMP)

Segmentation by application

E-commerce Ads

Travel Ads

Game Ads

Others

This report also splits the market by region:

Americas

United States

Canada

Mexico

Brazil

APAC

China

Japan

Korea

Southeast Asia

India

Australia

Europe

Germany

France

UK

Italy

Russia

Middle East & Africa

Egypt

South Africa

Israel

Turkey

GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.

Facebook

Google (Doubleclick)

Amazon

Alibaba

Adobe Systems Incorporated

Tencent

Baidu

ByteDance

Verizon Communications

eBay

Expedia

MediaMath

The Trade Desk

Xandr

Rakuten

Please note: The report will take approximately 2 business days to prepare and deliver.