Global Paper Towels Market Growth 2025-2031

The global Paper Towels market size is predicted to grow from US$ 15630 million in 2025 to US$ 20920 million in 2031; it is expected to grow at a CAGR of 5.0% from 2025 to 2031.

A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.

The major players in global Paper Towels market include Procter & Gamble (P&G), SCA, etc. The top 2 players hold about 35% of global shares. North America and Europe are main markets, they occupy over 55% of the global market. Rolled Paper Towels is the main type, with a share about 55%. At Home is the key application, which hold over 65% shares.

LP Information, Inc. (LPI) ' newest research report, the “Paper Towels Industry Forecast” looks at past sales and reviews total world Paper Towels sales in 2024, providing a comprehensive analysis by region and market sector of projected Paper Towels sales for 2025 through 2031. With Paper Towels sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Paper Towels industry.

This Insight Report provides a comprehensive analysis of the global Paper Towels landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Paper Towels portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Paper Towels market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Paper Towels and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Paper Towels.

This report presents a comprehensive overview, market shares, and growth opportunities of Paper Towels market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
Rolled Paper Towels
Boxed Paper Towels
Multifold Paper Towels

Segmentation by Application:
At Home
Away From Home (AFH)

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Procter & Gamble (P&G)
SCA
Georgia Pacific
Kimberly-Clark
Cascades
Kruger
Metsä Tissue
Heng An
WEPA
Asaleo Care
C&S Paper
Essendant Inc (Boardwalk)
Oasis Brands
Seventh Generation

Key Questions Addressed in this Report

What is the 10-year outlook for the global Paper Towels market?

What factors are driving Paper Towels market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Paper Towels market opportunities vary by end market size?

How does Paper Towels break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.