Global PPC Software Market Growth (Status and Outlook) 2025-2031

Global PPC Software Market Growth (Status and Outlook) 2025-2031

The global PPC Software market size is predicted to grow from US$ 740 million in 2025 to US$ 1167 million in 2031; it is expected to grow at a CAGR of 7.9% from 2025 to 2031.

PPC (Pay-Per-Click) software is a type of marketing tool on the internet that is generated by bidding on keywords in the search engines and other related websites, such as Amazon.com. Rather than a person paying for a marketing campaign that may or may not work, advertisers and agencies have opted to using PPC software.

SEMrush, Marin Software, WordStream, Kenshoo, Acquisio, Sellics, AdStage, Optmyzr, Shape Integrated Software, Omnia Retail, Balihoo, TapClicks (ReportGarden), SpyFu, Apex Pacific, etc. are the key suppliers in the global PPC Software market. Top 5 took up more than 50% of the global market in 2019.

LPI (LP Information)' newest research report, the “PPC Software Industry Forecast” looks at past sales and reviews total world PPC Software sales in 2024, providing a comprehensive analysis by region and market sector of projected PPC Software sales for 2025 through 2031. With PPC Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world PPC Software industry.

This Insight Report provides a comprehensive analysis of the global PPC Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on PPC Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global PPC Software market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for PPC Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global PPC Software.

This report presents a comprehensive overview, market shares, and growth opportunities of PPC Software market by product type, application, key players and key regions and countries.

Segmentation by Type:
Cloud-based
On-premises

Segmentation by Application:
SMEs
Large Enterprises

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
SEMrush
Marin Software
WordStream
Kenshoo
Acquisio
Sellics
AdStage
Optmyzr
Shape Integrated Software
Omnia Retail
Balihoo
TapClicks (ReportGarden)
SpyFu
Apex Pacific

Please note: The report will take approximately 2 business days to prepare and deliver.