Global OTT Market Growth (Status and Outlook) 2025-2031

Global OTT Market Growth (Status and Outlook) 2025-2031

The global OTT market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031.

In Korea, the key OTT manufacturers are Facebook, Twitter, LinkedIn, Netflix, Google, Skype (Microsoft Corporation), Amazon, YouTube (Google), Wechat, Apple, Rakuten, iQIYI, Tencent Video, Hulu, LLC, Oksusu (SK Broadband), Olleh TV (KT), Second TV (LGU+) etc. Top 3 companies occupied about 45% market share.

LPI (LP Information)' newest research report, the “OTT Industry Forecast” looks at past sales and reviews total world OTT sales in 2024, providing a comprehensive analysis by region and market sector of projected OTT sales for 2025 through 2031. With OTT sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world OTT industry.

This Insight Report provides a comprehensive analysis of the global OTT landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on OTT portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global OTT market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for OTT and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global OTT.

This report presents a comprehensive overview, market shares, and growth opportunities of OTT market by product type, application, key players and key regions and countries.

Segmentation by Type:
VoIP
SMS
Apps
Cloud Services
Internet Television

Segmentation by Application:
Household
Commercial

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Facebook
Twitter
LinkedIn
Netflix
Google
Skype (Microsoft Corporation)
Amazon
YouTube (Google)
Wechat
Apple
Rakuten
iQIYI
Tencent Video
Hulu, LLC
Oksusu (SK Broadband)
Olleh TV (KT)
Second TV (LGU+)