Global Media Planning Software Market Growth (Status and Outlook) 2025-2031

Global Media Planning Software Market Growth (Status and Outlook) 2025-2031

The global Media Planning Software market size is predicted to grow from US$ 736 million in 2025 to US$ 1188 million in 2031; it is expected to grow at a CAGR of 8.3% from 2025 to 2031.

Media planning software is a type of software used by advertisers and agencies to get a complete overview and helps manage their campaign plans, marketing activities, and annual summaries in a faster and smarter digital way.

The key consumption markets locate at developed countries. The USA takes the market share of 42%, followed by Europe with 31%.

comScore and SAP are the top 2 players of Media Planning Software, with about 56% market shares.

LPI (LP Information)' newest research report, the “Media Planning Software Industry Forecast” looks at past sales and reviews total world Media Planning Software sales in 2024, providing a comprehensive analysis by region and market sector of projected Media Planning Software sales for 2025 through 2031. With Media Planning Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Media Planning Software industry.

This Insight Report provides a comprehensive analysis of the global Media Planning Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Media Planning Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Media Planning Software market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Media Planning Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Media Planning Software.

This report presents a comprehensive overview, market shares, and growth opportunities of Media Planning Software market by product type, application, key players and key regions and countries.

Segmentation by Type:
Web-Based and Cloud-Based
On-Premises

Segmentation by Application:
SMBs
Large Business

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
comScore
SAP
Centro
Strata
SQAD
Telmar
BluHorn
Bionic(NextMark)
Mediatool
remags
HeyOrca
Quintiq (Dassault Systemes)

Please note: The report will take approximately 2 business days to prepare and deliver.