Global Massage Chair Market Growth 2025-2031

The global Massage Chair market size is predicted to grow from US$ 3842 million in 2025 to US$ 6299 million in 2031; it is expected to grow at a CAGR of 8.6% from 2025 to 2031.

A massage chair is a specially designed piece of furniture that provides body massages using various techniques such as kneading, tapping, rolling, and stretching. It employs electric motors and airbag systems to mimic the hand movements of a professional masseuse, relieving muscle tension, promoting blood circulation, and relaxing the body and mind. Modern massage chairs often come equipped with multiple features, including heating, music playback, foot massage, and smart program settings, allowing users to select different massage modes and intensities according to their personal needs.

In recent years, the market demand for massage chairs has significantly increased as people become more conscious of health and comfortable living. The global massage chair market is expected to continue expanding at a high compound annual growth rate (CAGR). Particularly in the Asia-Pacific region, countries like China and Japan have emerged as major consumer markets due to their focus on health products and increased purchasing power. Additionally, advances in massage chair technology, such as smart controls and personalized settings, make them increasingly appealing to consumers. As the pace of life accelerates and work-related stress rises, massage chairs are being seen by more individuals as an ideal choice for relaxation and revitalization, further driving market growth.

In the massage chair market, major companies like Panasonic, Osaki, and Inada hold significant market shares. These companies enhance their brand competitiveness through continuous technological innovations and high-quality customer service. Many businesses are also strengthening their online sales channels to meet the growing consumer demand for online shopping.

Massage chairs can be classified into home, commercial, and medical types. Home massage chairs are primarily used for personal relaxation, commercial chairs are found in salons and gyms, while medical chairs are used mainly for rehabilitation. Regionally, the Asia-Pacific region (especially China and Japan) is the largest market, followed by North America and Europe, driven by an emphasis on health products and increased purchasing power.

The origins of massage chairs date back to the 1960s, with early models being relatively simple and limited in functionality. As technology advanced, massage chairs gradually incorporated electric motors, airbag systems, and various advanced massage techniques, evolving into smart devices that integrate multiple functions.

Supportive government policies in various countries towards the health industry have promoted the growth of the massage chair market. For instance, some nations implement health promotion programs that increase public awareness of healthy lifestyles, indirectly boosting the demand for massage chairs.

Technological advancements are a key factor in the evolution of massage chairs. Recent applications of smart controls, artificial intelligence, and big data analytics have enabled massage chairs to offer more personalized user experiences and improve massage effectiveness.

Current market trends indicate a shift towards smarter, more portable, and multifunctional designs. Consumers increasingly demand high-tech massage chairs, with growing expectations for product design and comfort.

The supply chain for massage chairs includes raw material suppliers, manufacturers, distributors, and retailers. The coordination and cooperation among these segments are crucial for the overall efficiency and growth of the industry.

Consumer focus on health and comfort, rising economic levels, and lifestyle changes are significant influencing factors in the massage chair market.

Drivers of growth in the massage chair market include increasing life stress, heightened attention to health management, and technological advancements leading to new product releases.

Frequent merger and acquisition activities within the industry allow companies to expand their product lines and market shares. Notably, established brands often acquire startups or smaller manufacturers to enhance their technological capabilities and market competitiveness.

Regular new product launches are a key strategy for companies to maintain competitive advantages. Many firms attract consumer attention by introducing massage chairs with new features and improved designs to meet market demands.

In the future, companies will focus more on sustainable development and digital transformation in their market planning, aiming to improve production efficiency and environmental friendliness while ensuring product quality to adapt to the evolving market landscape.

LP Information, Inc. (LPI) ' newest research report, the “Massage Chair Industry Forecast” looks at past sales and reviews total world Massage Chair sales in 2024, providing a comprehensive analysis by region and market sector of projected Massage Chair sales for 2025 through 2031. With Massage Chair sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Massage Chair industry.

This Insight Report provides a comprehensive analysis of the global Massage Chair landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Massage Chair portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Massage Chair market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Massage Chair and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Massage Chair.

This report presents a comprehensive overview, market shares, and growth opportunities of Massage Chair market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
Full Body Massage Chairs
Upper Body Massage Chairs

Segmentation by Application:
Residential Use
Commercial Use

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Panasonic
Osaki
Family Inada
Fujiiryoki
Human Touch
OSIM
Luraco
Infinity
Ogawa
Daito-THRIVE
BODYFRIEND
OTO Bodycare
Rotal
Tokuyo
ITSU
Irest Group

Key Questions Addressed in this Report

What is the 10-year outlook for the global Massage Chair market?

What factors are driving Massage Chair market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Massage Chair market opportunities vary by end market size?

How does Massage Chair break out by Type, by Application?

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