Global Location-based Advertising Market Growth (Status and Outlook) 2023-2029

Global Location-based Advertising Market Growth (Status and Outlook) 2023-2029

The global Location-based Advertising market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.

The widespread adoption of smartphones and other mobile devices has been a significant driver for location-based advertising. As more people carry these devices with them wherever they go, it enables advertisers to target users based on their precise location and deliver relevant ads.

Advancements in location tracking technologies such as GPS (Global Positioning System), Wi-Fi, beacons, and NFC (Near Field Communication) have made it easier for advertisers to identify the real-time location of users. These technologies provide accurate and up-to-date location data, enabling targeted and personalized advertising campaigns.

Location-based advertising allows for highly targeted and personalized marketing messages. By leveraging location data, advertisers can deliver ads that are relevant to the user's immediate surroundings, preferences, and interests. This level of personalization enhances user engagement and increases the effectiveness of advertising campaigns.

Location-based advertising refers to the practice of delivering targeted advertisements to individuals based on their geographic location. It leverages technologies such as GPS, Wi-Fi, and cellular networks to determine the location of mobile devices or other connected devices. By knowing a user's location, advertisers can deliver relevant and timely ads that are tailored to their specific context.

LPI (LP Information)' newest research report, the “Location-based Advertising Industry Forecast” looks at past sales and reviews total world Location-based Advertising sales in 2022, providing a comprehensive analysis by region and market sector of projected Location-based Advertising sales for 2023 through 2029. With Location-based Advertising sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Location-based Advertising industry.

This Insight Report provides a comprehensive analysis of the global Location-based Advertising landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Location-based Advertising portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Location-based Advertising market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Location-based Advertising and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Location-based Advertising.

This report presents a comprehensive overview, market shares, and growth opportunities of Location-based Advertising market by product type, application, key players and key regions and countries.

Market Segmentation:

Segmentation by type
Geo-Fencing
Geo Conquesting
Beacons
Geo-Targeting
Other

Segmentation by application
Retail
Hospitality
Healthcare
BFSI
Education
Transportation and Logistics
Automotive
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Cirius Technologies
Foursquare
PlaceIQ
GroundTruth
Quotient
Groupon
Placecast
Scanbuy
Shopkick
Telenity
AdMoove
AdNear
Sekel Tech

Please note: The report will take approximately 2 business days to prepare and deliver.