Global E-Liquids Market Growth 2025-2031

The global E-Liquids market size is predicted to grow from US$ 2339 million in 2025 to US$ 4423 million in 2031; it is expected to grow at a CAGR of 11.2% from 2025 to 2031.

E-liquid is the mixture used in vapor products such as e-cigarettes and generally consists of propylene glycol, glycerin, water, nicotine, and flavorings. While the ingredients vary the liquid typically contains 95% propylene glycol and glycerin.

The e-liquid market is primarily driven by the growing popularity of e-cigarettes and vaping devices as alternatives to traditional tobacco products. Consumers, particularly younger demographics, are increasingly turning to e-cigarettes due to the perception that they are a less harmful option compared to smoking. E-liquids, which come in a wide variety of flavors and nicotine strengths, offer customizable experiences, further attracting users. Additionally, the rise of online retail and increasing acceptance of vaping in social settings contribute to market growth, as e-liquids become more accessible and visible in mainstream culture.

One of the significant challenges facing the e-liquid market is the tightening regulatory environment, particularly concerning the health risks associated with vaping. Governments in many countries are imposing stricter regulations on e-cigarettes and e-liquids, including flavor bans, advertising restrictions, and increased taxation, which may limit market expansion. Furthermore, growing concerns about the long-term health effects of vaping, particularly among young people, have led to increased public scrutiny and negative media attention. This, combined with the potential for product safety issues (such as contamination or improper nicotine labeling), poses a threat to consumer confidence and market stability.

North America is the largest market with about 44% market share. Europe is follower, accounting for about 27% market share. The key players are Halo, VMR Product, Turning Points Brands, Nasty Juice, NicVape, Truvape, VaporCast, Space Jam, Kings Crest, Ripe Vapes, Nicquid, Dinner Lady, Vape Wild, Black Note, Halcyon Vapors etc. Top 3 companies occupied about 11% market share.

LP Information, Inc. (LPI) ' newest research report, the “E-Liquids Industry Forecast” looks at past sales and reviews total world E-Liquids sales in 2024, providing a comprehensive analysis by region and market sector of projected E-Liquids sales for 2025 through 2031. With E-Liquids sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world E-Liquids industry.

This Insight Report provides a comprehensive analysis of the global E-Liquids landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on E-Liquids portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global E-Liquids market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for E-Liquids and breaks down the forecast by Type, by Sales Channel, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global E-Liquids.

This report presents a comprehensive overview, market shares, and growth opportunities of E-Liquids market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
PG Base E-Liquids
VG Base E-Liquids
Blend PG & VG

Segmentation by Sales Channel:
Offline
Online

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Halo
VMR Product
Turning Points Brands
Nasty Juice
NicVape
Truvape
VaporCast
Space Jam
Kings Crest
Ripe Vapes
Nicquid
Vape Wild
Black Note
Halcyon Vapors
Fontem Ventures
Crystal Canyon Vapes
Mig Vapor
Vape Dudes
KAIs Virgin Vapor
ZampleBox
VaporFi
Nicopure Labs
VistaVapors
Fuggin Vapor
Silver Laboratories (Basix eLiqiuids)
Humble Juice Co
USA Vape Labe
Savage Enterprises
Mr. Macaron Vapes Corporation
Mt baker Vapor

Key Questions Addressed in this Report

What is the 10-year outlook for the global E-Liquids market?

What factors are driving E-Liquids market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do E-Liquids market opportunities vary by end market size?

How does E-Liquids break out by Type, by Sales Channel?

Please note: The report will take approximately 2 business days to prepare and deliver.