Global Licensed Merchandise Market Growth (Status and Outlook) 2025-2031

Global Licensed Merchandise Market Growth (Status and Outlook) 2025-2031

The global Licensed Merchandise market size is predicted to grow from US$ 301670 million in 2025 to US$ 392660 million in 2031; it is expected to grow at a CAGR of 4.5% from 2025 to 2031.

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.

Global key players of licensed merchandise include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. The top five players hold a share about 46%. Service providers are mainly located in Europe, North America and Japan, they occupied for a share over 72%. North America is the largest market, has a share about 58%, followed by Europe and Asia-Pacific, with share 22% and 14%, separately.

LPI (LP Information)' newest research report, the “Licensed Merchandise Industry Forecast” looks at past sales and reviews total world Licensed Merchandise sales in 2024, providing a comprehensive analysis by region and market sector of projected Licensed Merchandise sales for 2025 through 2031. With Licensed Merchandise sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Licensed Merchandise industry.

This Insight Report provides a comprehensive analysis of the global Licensed Merchandise landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Licensed Merchandise portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Licensed Merchandise market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Licensed Merchandise and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Licensed Merchandise.

This report presents a comprehensive overview, market shares, and growth opportunities of Licensed Merchandise market by product type, application, key players and key regions and countries.

Segmentation by Type:
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others

Segmentation by Application:
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE