Global Laundry Capsules Market Growth 2025-2031

Global Laundry Capsules Market Growth 2025-2031

The global Laundry Capsules market size is predicted to grow from US$ 5468 million in 2025 to US$ 9769 million in 2031; it is expected to grow at a CAGR of 10.2% from 2025 to 2031.

Laundry Capsules are water-soluble pouches containing highly concentrated laundry detergent. The chemistry of laundry detergent capsules is the same as in liquid detergents (including alkylbenzenesulfonates). The dissolvable packets are typically made of polyvinylalcohol (PVA) or a derivative of PVA. Although the formulas are similar, a detergent pack's liquids may contain 10% water compared to 50% in liquid detergents.

Market Drivers for Laundry Capsules

Convenience and Ease of Use: Laundry capsules offer pre-measured doses of detergent, eliminating the need for measuring and reducing mess, which appeals to busy consumers.

Rising Consumer Demand for Innovative Products: The growing interest in premium, innovative, and time-saving household products drives the adoption of laundry capsules.

Eco-Friendly and Sustainable Trends: Many brands are launching biodegradable and eco-friendly capsules, aligning with consumer preferences for sustainable products.

Growth in E-Commerce: Increased online shopping provides consumers with easy access to laundry capsules, contributing to market growth.

Improved Cleaning Efficiency: Laundry capsules are formulated to provide superior cleaning performance, often with multi-functional benefits like stain removal and fabric care.

Market Challenges for Laundry Capsules

Higher Cost Compared to Traditional Detergents: Laundry capsules are often more expensive than liquid or powder detergents, limiting their affordability for price-sensitive consumers.

Safety Concerns: The appealing design of capsules can lead to accidental ingestion by children, raising safety issues and the need for better packaging solutions.

Limited Customization: Pre-measured doses may not cater to all washing load sizes or specific cleaning needs, which can deter some consumers.

Environmental Impact: Despite eco-friendly variants, the plastic packaging used in many capsules poses environmental concerns.

Market Penetration in Developing Regions: Low awareness and affordability challenges in developing markets hinder widespread adoption.

Global core laundry capsules manufacturers include Procter & Gamble, Henkel, Unilever etc. The top 5 companies hold a share about 40%. North America is the largest market, with a share about 40%, followed by Europe and Asia Pacific with the share about 30% and 20%. In terms of product, bio laundry detergent is the largest segment, with a share over 90%. And in terms of application, the largest application is household, followed by commercial.

LP Information, Inc. (LPI) ' newest research report, the “Laundry Capsules Industry Forecast” looks at past sales and reviews total world Laundry Capsules sales in 2024, providing a comprehensive analysis by region and market sector of projected Laundry Capsules sales for 2025 through 2031. With Laundry Capsules sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Laundry Capsules industry.

This Insight Report provides a comprehensive analysis of the global Laundry Capsules landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Laundry Capsules portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Laundry Capsules market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Laundry Capsules and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Laundry Capsules.

This report presents a comprehensive overview, market shares, and growth opportunities of Laundry Capsules market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
Bio Laundry Detergent
Non-Bio Laundry Detergent

Segmentation by Application:
Household
Commercial

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Procter & Gamble
Henkel
Unilever
Church & Dwight
Clorox Company
Colgate
Liby
Whealthfields Lohmann
Nice Group
Lonkey
SukGarden
YOUKAI

Key Questions Addressed in this Report

What is the 10-year outlook for the global Laundry Capsules market?

What factors are driving Laundry Capsules market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Laundry Capsules market opportunities vary by end market size?

How does Laundry Capsules break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.