Global Hair Mask Market Growth 2025-2031

The global Hair Mask market size is predicted to grow from US$ 215 million in 2025 to US$ 301 million in 2031; it is expected to grow at a CAGR of 5.7% from 2025 to 2031.

Hair masks are nourishing hair treatments for your hair. They often contain oils, butters and other hydrating ingredients to supercharge your hair conditioning efforts. Plus, they spend more time sinking into and nourishing your hair than your average shampoo or conditioner, meaning that you can get even more dramatic benefits even in a single use.

Global Hair Mask key players include L"Oréal, P&G, Henkel, Unilever, Shiseido, etc. Global top five manufacturers hold a share over 60%.

Asia-Pacific is the largest market, with a share over 60%, followed by North America and Europe, both have a share over 30%.

In terms of product, Thermal Steam Hair Mask is the largest segment, with a share over 85%. And in terms of application, the largest application is Salon Use, followed by Home Use, etc.

LP Information, Inc. (LPI) ' newest research report, the “Hair Mask Industry Forecast” looks at past sales and reviews total world Hair Mask sales in 2024, providing a comprehensive analysis by region and market sector of projected Hair Mask sales for 2025 through 2031. With Hair Mask sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Hair Mask industry.

This Insight Report provides a comprehensive analysis of the global Hair Mask landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Hair Mask portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Hair Mask market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Hair Mask and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Hair Mask.

This report presents a comprehensive overview, market shares, and growth opportunities of Hair Mask market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:

Steam-Free Hair Mask

Thermal Steam Hair Mask

Segmentation by Application:

Home

Salon

This report also splits the market by region:

Americas

United States

Canada

Mexico

Brazil

APAC

China

Japan

Korea

Southeast Asia

India

Australia

Europe

Germany

France

UK

Italy

Russia

Middle East & Africa

Egypt

South Africa

Israel

Turkey

GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.

Coty

P&G

Estée Lauder

Unilever

L'Oréal

Henkel

Revlon

KAO

Shiseido

Lovefun

Dcolor

RYOE

DANZ

Key Questions Addressed in this Report

What is the 10-year outlook for the global Hair Mask market?

What factors are driving Hair Mask market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Hair Mask market opportunities vary by end market size?

How does Hair Mask break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.