Global Enterprise A2P SMS Market Growth (Status and Outlook) 2025-2031

Global Enterprise A2P SMS Market Growth (Status and Outlook) 2025-2031

The global Enterprise A2P SMS market size is predicted to grow from US$ 22660 million in 2025 to US$ 21550 million in 2031; it is expected to grow at a CAGR of -0.8% from 2025 to 2031.

Enterprise A2P SMS is also called enterprise or professional SMS. Businesses can use it in several technical modes to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts. In all the cases, communication is initiated from a business application, and not an individual's mobile phone, as is the case with P2P SMS. The A2P SMS Messaging industry can be broken down into several segments, Marketing A2P SMS, Verification Code A2P SMS, Industry Application A2P SMS.

Currently, the major global players in the industry include Twilio, Infobip, Sinch, MessageBird, and Tanla, among others. It is expected that competition in the industry will intensify over the next few years. Large international companies primarily expand their market share through acquisitions. For example, Twilio and Sinch. However, the industry has a relatively low concentration, with the top 10 global companies accounting for 34% of the market share in 2023.

From a regional perspective, the North American market is the largest, accounting for approximately 27% of the global market in 2023. As market maturity continues to increase, along with the addition of new customers and the continuous renewal of existing customers, the usage of A2P SMS is expected to grow gradually. However, due to intense competition among companies and strategies such as renewal discounts for existing customers, QYR analysts predict that the price of A2P SMS will decline rapidly. In mature regions, the market size is expected to show a certain downward trend.

In terms of product offerings, SMS verification codes are a significant component of A2P SMS. With the clear trend in the app market, SMS verification codes represent a new growth point. From the perspective of product market applications, banking, financial services, and insurance (BFSI) account for the largest share of the market. In 2023, BFSI accounted for 67.85% of the global A2P SMS market. Other applications, including e-commerce, retail, travel and leisure, government agencies, and transportation and logistics, collectively accounted for 32.15% of the global market share.

LPI (LP Information)' newest research report, the “Enterprise A2P SMS Industry Forecast” looks at past sales and reviews total world Enterprise A2P SMS sales in 2024, providing a comprehensive analysis by region and market sector of projected Enterprise A2P SMS sales for 2025 through 2031. With Enterprise A2P SMS sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Enterprise A2P SMS industry.

This Insight Report provides a comprehensive analysis of the global Enterprise A2P SMS landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Enterprise A2P SMS portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Enterprise A2P SMS market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Enterprise A2P SMS and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Enterprise A2P SMS.

This report presents a comprehensive overview, market shares, and growth opportunities of Enterprise A2P SMS market by product type, application, key players and key regions and countries.

Segmentation by Type:
Industry Application SMS
SMS Verification Code
Marketing SMS

Segmentation by Application:
BFSI
E-commerce
Retail
Travel
Government Agency
Transportation and Logistics
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Twilio
Sinch
Infobip
MessageBird
Tanla
Montnets Cloud Technology
Beijing Guodu Internet Technology
Telesign
Syniverse
Route Mobile Limited
Vibes
Plivo
Mitto
Zenvia
Genesys Telecommunications
Beijing Emay Softcom Technology
Tyntec
Accrete
Soprano
Clickatell
Pontaltech
Beijing Chuangshimandao Science and Technology
FotryTwo
AMD Telecom S.A
TXTImpact

Please note: The report will take approximately 2 business days to prepare and deliver.