Global Direct-to-consumer Genetic Testing Market Growth (Status and Outlook) 2025-2031

Global Direct-to-consumer Genetic Testing Market Growth (Status and Outlook) 2025-2031

The global Direct-to-consumer Genetic Testing market size is predicted to grow from US$ 1832 million in 2025 to US$ 5363 million in 2031; it is expected to grow at a CAGR of 19.6% from 2025 to 2031.

Direct-to-consumer (DTC) genetic testing is a type of genetic test that is accessible directly to the consumer without having to go through a health care professional. Usually, to obtain a genetic test, health care professionals (such as doctors) acquire their patient"s permission and then order the desired test. DTC genetic tests, however, allow consumers to bypass this process and order DNA tests themselves.

Global direct-to-consumer genetic testing main players include 23andMe, MyHeritage, LabCorp, Myriad Genetics, Ancestry.com, etc., totally accounting for about 50% of the market. North America is the largest market, with a share over 60%. As for the types of products, it can be divided into diagnostic screening, preimplantation genetic diagnosis (PGD) and relationship testing. The most common product is relationship testing, with a share over 55%. In terms of applications, it is widely used in online and offline. Online is the largest application, holding a share over 68%.

LPI (LP Information)' newest research report, the “Direct-to-consumer Genetic Testing Industry Forecast” looks at past sales and reviews total world Direct-to-consumer Genetic Testing sales in 2024, providing a comprehensive analysis by region and market sector of projected Direct-to-consumer Genetic Testing sales for 2025 through 2031. With Direct-to-consumer Genetic Testing sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Direct-to-consumer Genetic Testing industry.

This Insight Report provides a comprehensive analysis of the global Direct-to-consumer Genetic Testing landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Direct-to-consumer Genetic Testing portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Direct-to-consumer Genetic Testing market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Direct-to-consumer Genetic Testing and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Direct-to-consumer Genetic Testing.

This report presents a comprehensive overview, market shares, and growth opportunities of Direct-to-consumer Genetic Testing market by product type, application, key players and key regions and countries.

Segmentation by Type:
Diagnostic Screening
Preimplantation Genetic Diagnosis (PGD)
Relationship Testing

Segmentation by Application:
Online Direct-to-consumer Genetic Testing
Offline Direct-to-consumer Genetic Testing

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
23andMe
MyHeritage
LabCorp
Myriad Genetics
Ancestry.com
Quest Diagnostics
Gene By Gene
DNA Diagnostics Center
Invitae
IntelliGenetics
Ambry Genetics
Living DNA
EasyDNA
Pathway Genomics
Centrillion Technology
Xcode
Color Genomics
Anglia DNA Services
African Ancestry
Canadian DNA Services
DNA Family Check
Alpha Biolaboratories
Test Me DNA
23 Mofang
Genetic Health
DNA Services of America
Shuwen Health Sciences
Mapmygenome
Full Genomes

Please note: The report will take approximately 2 business days to prepare and deliver.