Global Data Management Platforms Market Growth (Status and Outlook) 2025-2031

Global Data Management Platforms Market Growth (Status and Outlook) 2025-2031

The global Data Management Platforms market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031.

A data management platforms (DMPs) is a software platform used for collecting and managing data. They allow businesses owners to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. DMPs may use big data and artificial intelligence algorithms to process and analyze large data sets about users from various sources. Some advantages of using DMPs include data organization, increased insight on audiences and markets, and effective advertisement budgeting. On the other hand, DMPs often have to deal with privacy concerns due to the integration of third-party software with private data.

In Europe, Data Management Platforms key players include Oracle, Adobe, Neustar, Salesforce, Lotame, Verizon Media, Cloudera, SAS, OnAudience, Snowflake, Mapp, Nielsen, The ADEX, The Trade Desk, etc.

Germany is the largest market, with a share about 22%, followed by U.K., and France, both have a share about 30 percent.

In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Media and Entertainment.

LPI (LP Information)' newest research report, the “Data Management Platforms Industry Forecast” looks at past sales and reviews total world Data Management Platforms sales in 2024, providing a comprehensive analysis by region and market sector of projected Data Management Platforms sales for 2025 through 2031. With Data Management Platforms sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Data Management Platforms industry.

This Insight Report provides a comprehensive analysis of the global Data Management Platforms landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Data Management Platforms portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Data Management Platforms market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Data Management Platforms and breaks down the forecast by End User, by Vertical Industry, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Data Management Platforms.

This report presents a comprehensive overview, market shares, and growth opportunities of Data Management Platforms market by product type, application, key players and key regions and countries.

Segmentation by End User:
SMEs
Large Enterprises

Segmentation by Vertical Industry:
BFSI
Travel and Hospitality
Retail and eCommerce
Media and Entertainment
Education
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Oracle
Adobe
Neustar
Salesforce
Lotame
Verizon Media
Cloudera
SAS
OnAudience
Snowflake
Mapp
Nielsen
The ADEX
The Trade Desk

Please note: The report will take approximately 2 business days to prepare and deliver.