Global Data Center White Box Server Market Growth 2025-2031

The global Data Center White Box Server market size is predicted to grow from US$ 36580 million in 2025 to US$ 65210 million in 2031; it is expected to grow at a CAGR of 10.1% from 2025 to 2031.

A white box server refers to customized servers that are either home built, or built by white box suppliers called ODMs (Original Design Manufacturers) such as Supermicro. The term white box simply means that the equipment is unbranded or generic. All parts are purchased separately which helps cut costs as well as provides hobbyists and data center professionals alike more customization to better fit their needs. The ease of customization allows for individual parts to be replaced, rather than replacing the entire server when equipment fails. It is characterized by cheap price, unified purchase, high degree of customization, and at the same time, it can save unnecessary power and energy.

Global white box servers key players include Quanta, Wistron, Inventec, etc. Global top 5 manufacturers hold a share over 95%. North America is the largest market, with a share about 50%, followed by Asia-Pacific , have a share over 25 percent. In terms of product, rack-mount server is the largest segment, with a share about 75%. And in terms of application, the largest application is internet, followed by telecommunications.

Drivers:

1. Cost-effectiveness: White box servers typically offer higher cost-performance ratios compared to branded servers, as they eliminate premium branding and service fees. This attracts cost-sensitive enterprises and hyper-scale data center operators, particularly cloud service providers and large internet companies.

2. Flexibility and customization: Users can flexibly select components such as CPUs, memory, and hard drives based on specific needs, optimizing hardware configurations. This is especially important for businesses with particular performance requirements or those looking to optimize their Total Cost of Ownership (TCO).

3. Open-source hardware ecosystem: The rise of open-source hardware initiatives like the Open Compute Project (OCP) has promoted standardized and modular designs, reducing development and deployment costs for white box servers while enhancing interoperability and maintainability.

4. Growth in cloud computing and big data: The explosive growth of cloud services and big data applications necessitates scalable and high-performance server infrastructure in data centers. White box servers, with their cost efficiency and flexibility, have become the preferred choice.

Market Trends:

1. Software-defined infrastructure: As software-defined computing, storage, and networking become prevalent, server hardware is increasingly commoditized, with the software layer becoming the key differentiator. This pushes the white box server market towards greater openness and flexibility.

2. Rise of edge computing: The rapid development of edge computing, which requires deploying compute resources near data sources, presents new market opportunities for white box servers with their rapid deployment capabilities and high customization.

3. Artificial Intelligence and Machine Learning: The escalating demand for computational power from AI and ML applications has led the white box server market to introduce server solutions optimized for these applications, meeting the needs for high compute density and performance.

Industry Constraints:

1. Technical support and after-sales service: Compared to branded servers, white box servers may be at a disadvantage in terms of technical support and after-sales maintenance, which could affect customers who prioritize service guarantees.

2. Standardization issues: While organizations like OCP promote standardization, compatibility issues among different white box servers can still arise in practical applications, affecting deployment efficiency and maintenance costs.

3. Security and quality concerns: Some enterprises are cautious about the security and quality control of non-branded servers, fearing potential data breaches and hardware failure rates, especially when handling sensitive information or running critical operations.

4. Supply chain management challenges: Direct procurement of components and assembly of servers increases the complexity of supply chain management, demanding higher procurement capabilities and supply chain agility from businesses.

In summary, the white box server market is rapidly evolving under the drive of cost-effectiveness and customization demands, adapting to trends such as software-defined infrastructure and edge computing. Nevertheless, it also needs to address challenges related to after-sales service, standardization, and security.

LP Information, Inc. (LPI) ' newest research report, the “Data Center White Box Server Industry Forecast” looks at past sales and reviews total world Data Center White Box Server sales in 2024, providing a comprehensive analysis by region and market sector of projected Data Center White Box Server sales for 2025 through 2031. With Data Center White Box Server sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Data Center White Box Server industry.

This Insight Report provides a comprehensive analysis of the global Data Center White Box Server landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Data Center White Box Server portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Data Center White Box Server market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Data Center White Box Server and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Data Center White Box Server.

This report presents a comprehensive overview, market shares, and growth opportunities of Data Center White Box Server market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
Rack Server
Blade Server
Enclosure Server

Segmentation by Application:
Cloud Computing Provider
Telecom Operators
Other

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Quanta
Inventec
Wistron
Hon Hai
MiTAC
Compal Electronics
Super Micro Computer
ZT Systems
Celestica
Hyve Solutions
Thinkmate

Key Questions Addressed in this Report

What is the 10-year outlook for the global Data Center White Box Server market?

What factors are driving Data Center White Box Server market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Data Center White Box Server market opportunities vary by end market size?

How does Data Center White Box Server break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.