Global Cold Brew Tea Market Growth 2025-2031

The global Cold Brew Tea market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031.

Cold brew tea refers to a method of steeping tea leaves in cold or room temperature water over an extended period to extract flavor and compounds, resulting in a smooth and refreshing tea beverage. Unlike traditional hot tea preparation, cold brew tea involves a slow extraction process that takes several hours or even overnight, allowing for a gentle infusion of the tea leaves" flavors without the use of hot water.

The cold brew tea market has been experiencing significant growth and evolving trends in recent years. Some possible market trends in the cold brew tea industry:

Health and Wellness: Similar to cold brew coffee, cold brew tea is perceived as a healthier alternative to traditional hot tea or sugary beverages. Cold brewing extracts the flavors and benefits of tea leaves while minimizing bitterness and tannins. This appeals to health-conscious consumers who are looking for refreshing, low-calorie, and natural beverage options.

Flavor Innovations: The cold brew tea market offers opportunities for flavor innovations and experimentation. Manufacturers and tea brands are introducing a wide range of cold brew tea flavors by combining different tea varieties, herbal infusions, fruits, and botanicals. Unique and exotic flavors attract consumers seeking novel taste experiences.

Ready-to-Drink Convenience: Ready-to-drink (RTD) cold brew tea beverages have gained popularity due to their convenience and on-the-go consumption. These pre-packaged cold brew teas are available in bottles or cans, making them easily accessible in convenience stores, supermarkets, and online platforms. RTD options cater to busy lifestyles and appeal to consumers seeking hassle-free beverages.

Premium and Artisanal Offerings: The cold brew tea market has seen the rise of premium and artisanal brands that focus on high-quality tea leaves, carefully selected ingredients, and unique brewing techniques. These brands target tea enthusiasts and consumers who appreciate the craftsmanship and specialty aspects of cold brew tea.

Sustainability and Eco-Friendly Packaging: With growing environmental concerns, there is an increasing emphasis on sustainability within the cold brew tea market. Many brands are adopting eco-friendly packaging materials, such as recyclable or biodegradable bottles and cans. Consumers are becoming more conscious of the environmental impact of their purchasing choices, driving demand for sustainable options.

Consumer Education and Awareness: Cold brew tea, although gaining popularity, may still require consumer education and awareness campaigns to familiarize people with the concept and benefits of cold brewing. Market players are actively engaging in marketing and promotional activities to educate consumers about the unique qualities of cold brew tea and its distinct brewing process.

LP Information, Inc. (LPI) ' newest research report, the “Cold Brew Tea Industry Forecast” looks at past sales and reviews total world Cold Brew Tea sales in 2024, providing a comprehensive analysis by region and market sector of projected Cold Brew Tea sales for 2025 through 2031. With Cold Brew Tea sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Cold Brew Tea industry.

This Insight Report provides a comprehensive analysis of the global Cold Brew Tea landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Cold Brew Tea portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Cold Brew Tea market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Cold Brew Tea and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Cold Brew Tea.

This report presents a comprehensive overview, market shares, and growth opportunities of Cold Brew Tea market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
In Bottle
Tea Bags

Segmentation by Application:
Home
Restaurants

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Red Blossom Tea
Evy Tea
Cooper Tea Company
Lock Cha
Tea Château
Borntea
Whittard of Chelsea
Unilever
Té Company Tea
Arbor Teas
Kuang Chuan Dairy
JIN-DA

Key Questions Addressed in this Report

What is the 10-year outlook for the global Cold Brew Tea market?

What factors are driving Cold Brew Tea market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Cold Brew Tea market opportunities vary by end market size?

How does Cold Brew Tea break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.