Global Cognac Brandy Market Growth (Status and Outlook) 2025-2031

The global Cognac Brandy market size is predicted to grow from US$ 4642 million in 2025 to US$ 5749 million in 2031; it is expected to grow at a CAGR of 3.6% from 2025 to 2031.

Cognac is a type of brandy made from distilled wine, produced exclusively in the Cognac region of France. To be classified as Cognac, the spirit must adhere to strict regulations, including being made from specific grape varieties (mainly Ugni Blanc), undergoing double distillation in copper pot stills, and aging for a minimum of two years in oak barrels. The region of Cognac is divided into several growth areas or “crus,” with the most renowned being Grande Champagne, Petite Champagne, Borderies, Fins Bois, and Bons Bois.

Cognac is known for its complexity and depth, often exhibiting flavors such as dried fruits, spices, vanilla, and oak. It is traditionally enjoyed as a sipping spirit but is increasingly being used in cocktails.

Market Trends & Current Situation

The Cognac market has witnessed a variety of trends shaping its development, from the growing demand for high-quality products to shifts in consumer preferences for artisanal and craft spirits. One of the key trends in the market is premiumization—consumers are increasingly willing to pay a higher price for luxury and aged products. This is in line with a global move toward more sophisticated and authentic drinking experiences.

In terms of consumer demographics, younger generations, particularly Millennials and Gen Z, are showing a growing interest in Cognac. While traditionally associated with older consumers, the rising trend of cocktail culture has sparked a new wave of appreciation for Cognac among younger drinkers who enjoy experimenting with different blends and flavors.

The Asia-Pacific region is one of the largest drivers of growth in the global Cognac market. Particularly, China has become one of the leading consumers of high-end Cognac. This market shift is also due to changing tastes and increasing wealth in these regions. The Chinese luxury market has fueled demand, and Cognac is often associated with status, making it a popular gift or celebratory drink.

Cognac’s success in international markets can also be attributed to globalization and the increasing popularity of Western-style bars and luxury spirits in many countries. International travel and the growing presence of high-end bars and restaurants have further amplified the visibility of premium brands.

Market Drivers & Future Outlook

Several key drivers contribute to the ongoing expansion of the Cognac market. The first is the growth of the premium spirits sector. Consumers are increasingly choosing premium and aged products, which offer more refined tastes and exclusivity. This trend is being driven by wealthier demographics, especially in regions like North America, Europe, and Asia, who seek high-end drinking experiences.

The rising popularity of cocktails is another significant factor. Cognac is becoming more common in mixology, with bartenders using it in a variety of classic and contemporary cocktails. Its rich, complex profile provides a unique foundation for mixed drinks, which has helped it appeal to a broader range of consumers, including younger drinkers.

In addition, the expansion of distribution channels is helping Cognac reach more markets. With the rise of e-commerce and better distribution networks, brands are able to reach previously underserved regions, making Cognac more accessible globally.

Sustainability is also becoming a more prominent concern within the industry, as many Cognac producers are moving toward more eco-friendly production practices. This includes reducing the carbon footprint of production processes and adopting sustainable packaging solutions.

Looking forward, the Cognac market is expected to continue its steady growth, driven by an increase in luxury consumption, particularly in China, India, and other emerging markets. With the continued evolution of consumer preferences and a shift toward premium and craft spirits, Cognac is likely to remain a major player in the global spirits industry.

LPI (LP Information)' newest research report, the “Cognac Brandy Industry Forecast” looks at past sales and reviews total world Cognac Brandy sales in 2024, providing a comprehensive analysis by region and market sector of projected Cognac Brandy sales for 2025 through 2031. With Cognac Brandy sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Cognac Brandy industry.

This Insight Report provides a comprehensive analysis of the global Cognac Brandy landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Cognac Brandy portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Cognac Brandy market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Cognac Brandy and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Cognac Brandy.

This report presents a comprehensive overview, market shares, and growth opportunities of Cognac Brandy market by product type, application, key players and key regions and countries.

Segmentation by Type:
VS
VSOP
XO

Segmentation by Application:
Online
Offline

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Hennessy
Martell
Remy Martin
Hine/EDV SAS
Camus
Louis ROYER
Baron Otard
Bisquit
Courvoisier
A.E. Dor
Bache-Gabrielsen
Ferrand Cognac
Frapin

Please note: The report will take approximately 2 business days to prepare and deliver.