Global Brandy Market Growth 2025-2031

The global Brandy market size is predicted to grow from US$ 59180 million in 2025 to US$ 67600 million in 2031; it is expected to grow at a CAGR of 2.2% from 2025 to 2031.

Brandy is a type of distilled spirit typically made from fermented fruit juice, most commonly grapes. The production of brandy involves three primary steps: fermentation, distillation, and aging. The fermentation process converts the sugars in the fruit juice into alcohol, and the resulting liquid is then distilled to increase alcohol content. The final product is aged in wooden casks, typically oak barrels, which imbue the brandy with distinctive flavors, aromas, and color.

While grape brandy is the most common variety, brandy can also be made from other fruits such as apples, pears, and peaches, giving rise to different regional styles. The aging process is critical to brandy’s development, as it allows the alcohol to mellow and absorb flavors from the wood. Most brandy has an alcohol content ranging between 40% and 60%. Brands are classified by aging time, with categories such as VS (Very Special), VSOP (Very Superior Old Pale), and XO (Extra Old).

In recent years, the global brandy market has been experiencing steady growth. This growth is particularly evident in regions such as Asia and the Middle East, where there is increasing consumer acceptance of brandy, driving higher demand. With the diversification of consumer tastes and the growing preference for premium spirits, the high-end brandy market has expanded significantly. Renowned brandy producers, particularly from France, such as Cognac and Armagnac, maintain a strong global presence, with their premium products gaining widespread recognition and consumer loyalty.

Additionally, advancements in brandy production techniques, coupled with longer aging processes, have led to the emergence of high-end brandy products that offer more complex and refined flavors. These premium options are attracting more connoisseurs and high-end spirits enthusiasts. New and innovative brandy brands are also making a mark, as younger generations are more inclined to experiment with unique flavors and premium experiences, further fueling the market's growth.

Moreover, as global alcoholic beverage consumption continues to shift, many brandy brands have started focusing on aligning themselves with culture, art, and a high-end lifestyle. Leveraging social media platforms and luxury marketing strategies, brandy brands are enhancing their visibility and prestige. Through partnerships with high-profile events and celebrity endorsements, brandy is becoming an increasingly recognized symbol of sophistication and exclusivity.

Brandy Market Drivers

Increasing Demand for Premium Spirits: As living standards rise, particularly among the expanding middle class, global consumers are increasingly seeking premium alcoholic beverages. Brandy, being considered a luxury spirit, benefits from this growing demand as consumers look for exclusive and refined experiences.

Branding and Cultural Marketing: Brandy brands are enhancing their image by aligning with culture, art, and high-end social activities. Celebrity endorsements, collaborations with luxury brands, and the launch of limited-edition products have become essential strategies in brandy marketing, further driving demand.

Innovation in Production and Aging: With advancements in production techniques, the process of brandy distillation and aging continues to evolve. Emerging brands, as well as traditional producers, are refining their processes and introducing new flavor profiles to appeal to younger, more adventurous consumers, thus contributing to the diversification of the market.

LP Information, Inc. (LPI) ' newest research report, the “Brandy Industry Forecast” looks at past sales and reviews total world Brandy sales in 2024, providing a comprehensive analysis by region and market sector of projected Brandy sales for 2025 through 2031. With Brandy sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Brandy industry.

This Insight Report provides a comprehensive analysis of the global Brandy landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Brandy portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Brandy market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Brandy and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Brandy.

This report presents a comprehensive overview, market shares, and growth opportunities of Brandy market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
Grape Brandy
Grape Marc Brandy
Apple Brandy
Cherry Brandy

Segmentation by Application:
Restaurants and Bars (Out-of-home)
Supermarkets and Convenience Stores (At Home)

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Martell
Hennessy
Remy Martin
Courvoisier
Camus
Louis ROYER
Pernod Ricard
Carlos I
Torres
Carmen
E&J Gallo
American Brandy Company
Porto Ferreira
Mazzetti d'Altavilla

Key Questions Addressed in this Report

What is the 10-year outlook for the global Brandy market?

What factors are driving Brandy market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Brandy market opportunities vary by end market size?

How does Brandy break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.