Global Brand Licensing Market Growth (Status and Outlook) 2025-2031

The global Brand Licensing market size is predicted to grow from US$ 295470 million in 2025 to US$ 381630 million in 2031; it is expected to grow at a CAGR of 4.4% from 2025 to 2031.

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.

In 2023, global brand licensing key players include The Walt Disney Company, Authentic Brands Group, Dotdash Meredith, Authentic Brands Group, Hasbro, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand.

LPI (LP Information)' newest research report, the “Brand Licensing Industry Forecast” looks at past sales and reviews total world Brand Licensing sales in 2024, providing a comprehensive analysis by region and market sector of projected Brand Licensing sales for 2025 through 2031. With Brand Licensing sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Brand Licensing industry.

This Insight Report provides a comprehensive analysis of the global Brand Licensing landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Brand Licensing portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Brand Licensing market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Brand Licensing and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Brand Licensing.

This report presents a comprehensive overview, market shares, and growth opportunities of Brand Licensing market by product type, application, key players and key regions and countries.

Segmentation by Type:
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others

Segmentation by Application:
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
The Walt Disney Company
Authentic Brands Group
Dotdash Meredith
Warner Bros. Discovery
Hasbro
NBCUniversal/Universal Products & Experiences
The Pokémon Company International
Bluestar Alliance
Mattel
WHP Global
PVH Corp.
Iconix Brand Group
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
General Motors
National Basketball Association
Electrolux
National Football League
Procter & Gamble
Ferrari
Ralph Lauren
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE

Please note: The report will take approximately 2 business days to prepare and deliver.