Global Behavioral Targeting Market Growth (Status and Outlook) 2023-2029

Global Behavioral Targeting Market Growth (Status and Outlook) 2023-2029

The global Behavioral Targeting market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.

United States market for Behavioral Targeting is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.

China market for Behavioral Targeting is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.

Europe market for Behavioral Targeting is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.

Global key Behavioral Targeting players cover Marketo, Inc., Google, Inc., Yahoo, Inc., MSN Corporation, Revenue Science, Semcasting, Inc., TACODA Inc., 24/7 Media and GroundTruth, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2022.

Behavioural targeting or behavioural advertising is a marketing technique that employs web user information to strengthen advertising campaigns. The method involves gathering data from various sources about the potential customer’s online browsing and shopping behaviours. This data assists create ads that are relevant to that targeted user’s habits and interests. The primary purpose is to deliver advertising messages to the people that have shown the most interest in them. The techniques involve gathering information such as web searches, purchase histories, frequently visited websites, and other information. 

LPI (LP Information)' newest research report, the “Behavioral Targeting Industry Forecast” looks at past sales and reviews total world Behavioral Targeting sales in 2022, providing a comprehensive analysis by region and market sector of projected Behavioral Targeting sales for 2023 through 2029. With Behavioral Targeting sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Behavioral Targeting industry.

This Insight Report provides a comprehensive analysis of the global Behavioral Targeting landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Behavioral Targeting portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Behavioral Targeting market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Behavioral Targeting and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Behavioral Targeting.

This report presents a comprehensive overview, market shares, and growth opportunities of Behavioral Targeting market by product type, application, key players and key regions and countries.

Market Segmentation:

Segmentation by type
Onsite Behavioral Targeting
Network Behavioral Targeting

Segmentation by application
BFSI
Automotive
Retail & E-Commerce
Energy & Utilities
IT & Telecom
Health & Wellness
Arts & Entertainment

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Marketo, Inc.
Google, Inc.
Yahoo, Inc.
MSN Corporation
Revenue Science
Semcasting, Inc.
TACODA Inc.
24/7 Media
GroundTruth
IONOS

Please note: The report will take approximately 2 business days to prepare and deliver.