Global Baijiu Market Growth 2025-2031

Global Baijiu Market Growth 2025-2031

The global Baijiu market size is predicted to grow from US$ 98960 million in 2025 to US$ 119650 million in 2031; it is expected to grow at a CAGR of 3.2% from 2025 to 2031.

Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).

Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; southern China versions may employ glutinous rice, while northern Chinese varieties may use wheat, barley, millet, or even Job"s tears instead of sorghum. The jiuqu starter culture used in the production of baijiu mash is usually made of pulverized wheat grains.

In China, Baijiu key players include Yanghe Brewery, Luzhou Laojiao, Shunxin Holdings, etc. The top three manufacturers hold a share over 3%.

South West is the largest production area, with a share about 30%, followed by East China, and Central China, both have a share over 30 percent.

In terms of product, Thick-flavor is the largest segment, with a share over 50%. And in terms of application, the largest application is Family dinner, followed by Government reception, etc.

LP Information, Inc. (LPI) ' newest research report, the “Baijiu Industry Forecast” looks at past sales and reviews total world Baijiu sales in 2024, providing a comprehensive analysis by region and market sector of projected Baijiu sales for 2025 through 2031. With Baijiu sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Baijiu industry.

This Insight Report provides a comprehensive analysis of the global Baijiu landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Baijiu portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Baijiu market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Baijiu and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Baijiu.

This report presents a comprehensive overview, market shares, and growth opportunities of Baijiu market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
Thick-flavor
Sauce-flavor
Light-flavor
Others

Segmentation by Application:
Family Dinner
Friends Gathering
Business Entertainment
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Moutai
Wuliangye
Yanghe
Fenjiu
Luzhou Laojiao
Daohuaxiang
Langjiu Group
Gujing Group
Shunxin Holdings
Baiyunbian Group
Xifeng Liquor
Hetao Group
Yingjia Group
Kouzi Liquor
Guojing Group
King’s Luck
Jingzhi Liquor
Red Star
Laobaigan
JNC Group
Golden Seed Winery
Yilite
Huzhu Highland
Jinhui Liquor
Weiwei Group
Tuopai Shede
Xiangjiao Winery
Shanzhuang Group
Taishan Liquor
Gubeichun Group

Key Questions Addressed in this Report

What is the 10-year outlook for the global Baijiu market?

What factors are driving Baijiu market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Baijiu market opportunities vary by end market size?

How does Baijiu break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.