Global Augmented and Virtual Reality (AR VR) Market Growth 2025-2031

Global Augmented and Virtual Reality (AR VR) Market Growth 2025-2031

The global Augmented and Virtual Reality (AR VR) market size is predicted to grow from US$ 4085 million in 2025 to US$ 35330 million in 2031; it is expected to grow at a CAGR of 43.3% from 2025 to 2031.

VR places users in an imaginary or re-replicated world (such as a game, movie, or flight simulation), or simulates the real world (such as watching live sports). The major hardware players in the VR space are Oculus, Sony (PlayStation VR) and HTC (Vive). AR is the addition of a digital imaginary world to the real world, with major hardware including Microsoft (HoloLens), Google (Google Glass) and Magic Leap.

The biggest Augmented and Virtual Reality players in global Market is Sony, holds a share about 25%, followed by Oculus (Meta). North America and Asia-Pacific are the top 2 the largest markets, occupied for around 70 percent in total, followed by Europe, which holds around 20% market share. In terms of type, VR device segment holds share over 90 percent. In terms of application, game segment holds the largest share over 30 percent in AR device applications while VR device for game holds about 40% market share.

LP Information, Inc. (LPI) ' newest research report, the “Augmented and Virtual Reality (AR VR) Industry Forecast” looks at past sales and reviews total world Augmented and Virtual Reality (AR VR) sales in 2024, providing a comprehensive analysis by region and market sector of projected Augmented and Virtual Reality (AR VR) sales for 2025 through 2031. With Augmented and Virtual Reality (AR VR) sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Augmented and Virtual Reality (AR VR) industry.

This Insight Report provides a comprehensive analysis of the global Augmented and Virtual Reality (AR VR) landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Augmented and Virtual Reality (AR VR) portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Augmented and Virtual Reality (AR VR) market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Augmented and Virtual Reality (AR VR) and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Augmented and Virtual Reality (AR VR).

This report presents a comprehensive overview, market shares, and growth opportunities of Augmented and Virtual Reality (AR VR) market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
AR Device
VR Device

Segmentation by Application:
Manufacturing
Maintenance
Medical
Remote-guidance
Retail
Game
Metaverse
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Microsoft
Sony
Google
Oculus (Meta)
Magic Leap
HTC Corporation
Optinvent
MAD Gaze
Epson
Lenovo
DPVR
Vuzix Corporation

Key Questions Addressed in this Report

What is the 10-year outlook for the global Augmented and Virtual Reality (AR VR) market?

What factors are driving Augmented and Virtual Reality (AR VR) market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Augmented and Virtual Reality (AR VR) market opportunities vary by end market size?

How does Augmented and Virtual Reality (AR VR) break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.