Global Audience Analytics Market Growth (Status and Outlook) 2023-2029
audience analytics provide insight into the characteristics of individuals, groups, users and/or responders who were exposed or engaged with a marketer’s advertising communications.
LPI (LP Information)' newest research report, the “Audience Analytics Industry Forecast” looks at past sales and reviews total world Audience Analytics sales in 2022, providing a comprehensive analysis by region and market sector of projected Audience Analytics sales for 2023 through 2029. With Audience Analytics sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Audience Analytics industry.
This Insight Report provides a comprehensive analysis of the global Audience Analytics landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Audience Analytics portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Audience Analytics market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Audience Analytics and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Audience Analytics.
The global Audience Analytics market size is projected to grow from US$ 3205.9 million in 2022 to US$ 5128 million in 2029; it is expected to grow at a CAGR of 6.9% from 2023 to 2029.
United States market for Audience Analytics is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
China market for Audience Analytics is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Europe market for Audience Analytics is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Global key Audience Analytics players cover Adobe, IBM, Google, Oracle, SAS, Akamai, Comscore, Cxense and Netbase Solutions, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2022.
This report presents a comprehensive overview, market shares, and growth opportunities of Audience Analytics market by product type, application, key players and key regions and countries.
Market Segmentation:
Segmentation by type
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Segmentation by application
Media and Entertainment
Retail and Consumer Goods
Telecommunication and ITES
Travel and Hospitality
BFSI
Healthcare and Life Sciences
Manufacturing
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Adobe
IBM
Google
Oracle
SAS
Akamai
Comscore
Cxense
Netbase Solutions
Please note: The report will take approximately 2 business days to prepare and deliver.