Global App Store Optimization (ASO) Tools Market Growth (Status and Outlook) 2025-2031

Global App Store Optimization (ASO) Tools Market Growth (Status and Outlook) 2025-2031

The global App Store Optimization (ASO) Tools market size is predicted to grow from US$ 600 million in 2025 to US$ 1780 million in 2031; it is expected to grow at a CAGR of 19.9% from 2025 to 2031.

App Store Optimization (ASO) is the process of optimizing a mobile app’s marketing copy (keywords, title, icon, screenshots, description, etc.) to rank it higher on app stores and is often described as app store SEO. ASO (App Store Optimization) is a strategy used to boost an app’s installs, conversion rate, visibility and ranking on various app store platforms. A properly executed ASO strategy can significantly boost app revenue and reduce user acquisition costs.

The global top five players of App Store Optimization (ASO) Tools account for about 50% of the market share, including App Annie, Moburst, AppFollow, SensorTower and Gummicube. App Store Intelligence Tools are the main type of products. At present, the most important application is application market research, with a share of 60%.

LPI (LP Information)' newest research report, the “App Store Optimization (ASO) Tools Industry Forecast” looks at past sales and reviews total world App Store Optimization (ASO) Tools sales in 2024, providing a comprehensive analysis by region and market sector of projected App Store Optimization (ASO) Tools sales for 2025 through 2031. With App Store Optimization (ASO) Tools sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world App Store Optimization (ASO) Tools industry.

This Insight Report provides a comprehensive analysis of the global App Store Optimization (ASO) Tools landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on App Store Optimization (ASO) Tools portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global App Store Optimization (ASO) Tools market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for App Store Optimization (ASO) Tools and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global App Store Optimization (ASO) Tools.

This report presents a comprehensive overview, market shares, and growth opportunities of App Store Optimization (ASO) Tools market by product type, application, key players and key regions and countries.

Segmentation by Type:
App Store Intelligence Tools
App Keyword Optimization Tools
Review and Sentiment Analysis Tools
Others

Segmentation by Application:
App Market Research
Track Search Rankings
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
App Annie (data.ai)
Moburst
AppFollow
SensorTower
Gummicube
StoreMaven
PreApps
MobileAction
App Radar
Lab Cave
Appfigures
AppTweak
Apptica
AppTopia
PrioriData (Airnow)

Please note: The report will take approximately 2 business days to prepare and deliver.