Global In-App Advertising Market Growth (Status and Outlook) 2023-2029

Global In-App Advertising Market Growth (Status and Outlook) 2023-2029

In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the mobile applications. With adaption of digital marketing and smartphones penetration worldwide, there are lucrative opportunities for in-app advertising worldwide.

LPI (LP Information)' newest research report, the “In-App Advertising Industry Forecast” looks at past sales and reviews total world In-App Advertising sales in 2022, providing a comprehensive analysis by region and market sector of projected In-App Advertising sales for 2023 through 2029. With In-App Advertising sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world In-App Advertising industry.

This Insight Report provides a comprehensive analysis of the global In-App Advertising landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on In-App Advertising portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global In-App Advertising market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for In-App Advertising and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global In-App Advertising.

The global In-App Advertising market size is projected to grow from US$ 120000 million in 2022 to US$ 404870 million in 2029; it is expected to grow at a CAGR of 19.0% from 2023 to 2029.

The global in-app advertising market is primarily driven by the increasing smartphone penetration and increased use of various smart phone applications, which the consumers use regularly such as Facebook, WhatsApp among others. Among various smart phone applications, the messaging applications will have a significant effect on the in-app advertising market as the consumers use the messaging applications on a regular basis compared to other smartphone applications. It is expected that the smartphone messaging applications will gain a billion new users in the next few years, which in turn will drive the market for in-app advertising market globally. Moreover, the increase in the number of smart phone applications downloads from google play store, iOS store will also drive the market for in-app advertising market globally. However, the technicality issues like the testing of advertisements for in-app advertising for different smartphone software’s like android and iOS are time-consuming as both software’s display contents differently which might pose as a restraint to the in-app advertising market globally.

This report presents a comprehensive overview, market shares, and growth opportunities of In-App Advertising market by product type, application, key players and key regions and countries.

Market Segmentation:

Segmentation by type
Standard Banner Ads
Interstitial Ads
Hyper-local Targeted Ads
Rich Media Ads
Video Ads
Native Ads

Segmentation by application
Messaging
Online Shopping
Ticketing
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Chartboost
Flurry
Inmobi
Millennial media
Mopub

Please note: The report will take approximately 2 business days to prepare and deliver.