Global Adult Sex Toy Market Growth 2025-2031

The global Adult Sex Toy market size is predicted to grow from US$ 3020 million in 2025 to US$ 4971 million in 2031; it is expected to grow at a CAGR of 8.7% from 2025 to 2031.

A sex toy is an object or device that is primarily used to facilitate human sexual pleasure, such as a dildo or vibrator.

Global key players of adult sex toy include Lovehoney Group, LELO, Reckitt Benckiser (Durex), Doc Johnson, Church & Dwight (Trojan), etc. The top five players hold a share about 30%. North America is the largest producer, has a share about 34%, followed by Europe and China, with share 33% and 9%, respectively. The largest market is North America, with a share about 37%, followed by Europe and China, with share 34% and 6%, separately.

LP Information, Inc. (LPI) ' newest research report, the “Adult Sex Toy Industry Forecast” looks at past sales and reviews total world Adult Sex Toy sales in 2024, providing a comprehensive analysis by region and market sector of projected Adult Sex Toy sales for 2025 through 2031. With Adult Sex Toy sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Adult Sex Toy industry.

This Insight Report provides a comprehensive analysis of the global Adult Sex Toy landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Adult Sex Toy portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Adult Sex Toy market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Adult Sex Toy and breaks down the forecast by Type, by Sale Channel, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Adult Sex Toy.

This report presents a comprehensive overview, market shares, and growth opportunities of Adult Sex Toy market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
Adult Vibrators
Dildos
Butt Plugs
Male Masturbators
Massagers
Erection Rings
Others

Segmentation by Sale Channel:
Online Stores
Retail Outlets
Specialty Stores

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Lovehoney Group
LELO
Reckitt Benckiser (Durex)
Doc Johnson
Church & Dwight (Trojan)
LifeStyles Healthcare
Tenga Co., Ltd
Lovense
Leten
Shenzhen Jizhimei Healthcare
Nanma Manufacturing Company
Tantus
Nalone
Fun Factory
BMS Factory
Adam & Eve
Beate Uhse
Jimmyjane
Aneros Company
Pipedream Product
California Exotic Novelties
SVAKOM
Luvu Brands (Liberator)
Bad Dragon
Crystal Delights
Happy Valley
Lover Health
Liaoyang Baile Health Care Product

Key Questions Addressed in this Report

What is the 10-year outlook for the global Adult Sex Toy market?

What factors are driving Adult Sex Toy market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Adult Sex Toy market opportunities vary by end market size?

How does Adult Sex Toy break out by Type, by Sale Channel?

Please note: The report will take approximately 2 business days to prepare and deliver.