Global AB Testing Software Market Growth (Status and Outlook) 2025-2031

Global AB Testing Software Market Growth (Status and Outlook) 2025-2031

The global AB Testing Software market size is predicted to grow from US$ 814 million in 2025 to US$ 1531 million in 2031; it is expected to grow at a CAGR of 11.1% from 2025 to 2031.

A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."

Global AB Testing Software key players include Adobe, Optimizely, AB Tasty, Oracle, Freshworks, etc. Global top five manufacturers hold a share over 50%.

North America is the largest market, with a share about 45%, followed by Europe and China, both have a share about 40 percent.

In terms of product, Web Based is the largest segment, with a share about 55%. And in terms of application, the largest application is Large Enterprises, followed by SMEs.

LPI (LP Information)' newest research report, the “AB Testing Software Industry Forecast” looks at past sales and reviews total world AB Testing Software sales in 2024, providing a comprehensive analysis by region and market sector of projected AB Testing Software sales for 2025 through 2031. With AB Testing Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world AB Testing Software industry.

This Insight Report provides a comprehensive analysis of the global AB Testing Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on AB Testing Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global AB Testing Software market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for AB Testing Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global AB Testing Software.

This report presents a comprehensive overview, market shares, and growth opportunities of AB Testing Software market by product type, application, key players and key regions and countries.

Segmentation by Type:
Web Based
Mobile Based
Full Stack

Segmentation by Application:
Large Enterprises
SMEs

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshworks
Unbounce
Qubit
Kibo (Monetate)
Kameleoon
Rock Content (ion)
Salesforce (Evergage)
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Leanplum
Oracle
Webtrends Optimize

Please note: The report will take approximately 2 business days to prepare and deliver.