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The US Small Household Appliances Market

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from $4,500 152 Pages Koncept Analytics November, 2023 KOAN18283375
Best Price Guarantee
Price from $4,500
Length 152 Pages
Publisher Koncept Analytics
Published Date November, 2023
SKU KOAN18283375

The US Small Household Appliances Market (by Category, Product, & Distribution Channel): Insights and Forecast with Potential Impact of COVID-19 (2022-2027)


Market Insight:

Small Domestic Equipment, often known as SDA or Small Household Appliances, are portable versions of electrical appliances. Examples include cooking appliances, food processing/preparation appliances, personal care, floor care, and a range of other small appliances. Room air conditioners (including window air conditioners and packaged terminal air conditioners), packaged terminal heat pumps, dehumidifiers, under-the-counter ice makers, vending machines, and drinking water coolers that are fully manufactured, charged, and hermetically sealed in a factory with five (5) pounds or less of refrigerant are examples of small appliances.

Rapid adoption of IOT technology driving smart small household appliances, as well as increased consumer knowledge regarding the evolution and use of cutting-edge technological items such as humidifiers, would have an influence on demand for the US small household appliances market in the coming years. The US small household appliances market is expected to reach US$27.17 billion in 2023, growing at a CAGR of 5.02% during the forecast period. Also, the US small household appliances market by volume is likely to rise to 410.66 million by 2023, at a CAGR of 1.58%, during the projected period.

Segment Covered:
  • By Category: In terms of category, the report provides the bifurcation of the US small household appliances market into four segments: Cooking, Home Environment, Food Preparation, and Personal Care. Cooking segment held largest market share. Rise in urban population, growth in adoption of methods to conserve natural resources and reduce negative impact on the environment are considered the major factors that encouraged cooking appliances in the US small household appliances industry.
  • By Product: On the basis of product, the US small household appliances market is segregated into ten segments: Small kitchen appliances, Vacuum Cleaners, Grills & roasters, Coffee machines, Microwave ovens, Irons, Hair clippers, Toasters, Hair dryers and Electric Kettles. Small kitchen appliances accounted for highest share in the US small household appliances market, due to rise in demand from consumers, surging urban population, growing number of single person household, rising urge of consumers to learn new cooking skills, paved favorable conditions for the growth of small kitchen appliances market. The US small household appliances market volume is also segmented on the basis of products. Where Small kitchen appliances held the almost 50% share of the market and is expected to grow in the future due to the rising living standards, growing consumer purchasing power, growing popularity of smart home & kitchen appliances in the region.
  • By Distribution Channel: Further, the report splits the US small household appliances market into two distribution channel: Online and Other. Online channel occupied the maximum share in the market and is expected to grow at a significant CAGR. The online sales of small household appliances experienced an increase, during the ongoing COVID-19 pandemic. The US online small household appliance sales surged due to the emergence of numerous e-commerce website which offer attractive deals & discounts. In addition, the online purchase offers home delivery and easy return of products which make online shopping more reliable and convenient for millennial as well as for the working class population.
Top Impacting Factors:

Growth Drivers
  • Growing Number of Single-Person Households
  • Growth in Number of Smart Homes
  • Rising Millennial Population
  • Surging Online Sales of Small Household Appliances
Challenges
  • Increased Tariffs on Raw Materials
  • Rising Privacy Threats
Trends
  • Cloud Technology
  • Integration of Artificial Intelligence Technology
  • Surge in Adoption of Internet of Things (IoT)
  • Introduction of Innovative Small Household Appliances
  • Driver: Growing Number of Single-Person Households
Factors such as increasing wealth and rise in disposable incomes are expected to lead to an increase in the number of single person households in the region. With the rise in income, people can afford to bear all kinds of expenses on their own and therefore, an increasing number of people are anticipated to choose to live alone. Moreover, the young generation gives greater focus to their education and career, which is expected to lead to delayed marriages and thus an increase in the number of adults living alone. The growing number of single-person households would exert great influence on the advanced household appliances industry. People living alone need to manage all their tasks by themselves and tend to have less time for cooking and thus prefer cooking and other kitchen appliances. Thus, the growing number of single-person households in the US is anticipated to provide a huge impetus to the demand for household appliances and thus support the market growth.
  • Challenge: Increased Tariffs on Raw Materials
Increased tariffs on raw materials such as steel and aluminum restrained the market for household appliances in the historic period. Steel and aluminum are predominantly used in manufacture of several household appliance components such as vacuum cleaners, coffee machines, microwave ovens, toasters, etc. Increasing import tariffs on raw materials such as steel and aluminum hindered the market for household appliances in the US.
  • Trend: Cloud Technology
The cloud computing provides different services through the internet, inclusive of servers, data storage, database, networking etc. The cloud based storage allow the user to save files remotely and access them as per the need. The evolvement and rise in cloud technology have supported and enriched the smart home technology. In the proposed method, the technology collects and stores information of small home appliance like dishwasher, coffee machines, etc. using home network technologies and sends the information to the cloud server for storage and management. Hence, the progressive growth of cloud technology is expected to support the growth of the market.

The COVID-19 Analysis:

The outbreak of Coronavirus illness harmed the US small household appliance sector in 2020, as governments around the world instituted lockdowns. The dip in 2020 was not as severe, and the market recovered in 2021 as a result of increased consumer spending, an increase in the number of single-person households, the launch of new businesses, and so on. The market is likely to grow in the future as many companies introduce novel tiny household appliances and the sector makes extensive use of artificial intelligence and cloud computing.

Analysis of Key Players:

The US small household appliances market is fragmented with the presence of a large number of players majorly dominating worldwide. Key players of the US small household appliances market are:
  • Samsung Electronics Co., Ltd.,
  • Haier Group Corporation,
  • LG Electronics Inc.,
  • Whirlpool Corporation,
  • Panasonic Corporation,
  • Newell Brands Inc.,
  • Electrolux AB,
  • Robert Bosch GmbH,
  • Spectrum Brands,
  • Koninklijke Philips N.V.,
  • Hamilton Beach Brands Holding Company
  • Dyson Limited,
  • Smeg SpA
Small household appliances market participants are mostly focused on product advancements through the implementation of advanced technologies. Signing partnerships, contracts, joint ventures, and financial agreements around the world allow the company to preserve its brand identity on a global scale. Whirlpool, for example, announced a new line of Neo Fresh Glassdoor Frost-Free refrigerators and expanded its product selection on April 2nd, 2022. Whirlpool Corporation also commits to real-world action toward a low-carbon future with the US Department of Energy on March 11th, 2022.


1. Executive Summary 2. Introduction 2.1 Household Appliances: An Overview Table 1: Traditional Classification of Household Appliances 2.2 Small Household Appliances Segmentation: An Overview 2.2.1 Small Household Appliances Segmentation Table 2: Small Household Appliances Segmentation 3. The US Market Analysis 3.1 The US Small Household Appliances Market: An Analysis 3.1.1 The US Small Household Appliances Market: An Overview 3.1.2 The US Small Household Appliances Market by Value Table 3: The US Small Household Appliances Market by Value; 2017-2021 (US$ Billion) Table 4: The US Small Household Appliances Market by Value; 2022-2027(US$ Billion) 3.1.3 The US Small Household Appliances Market by Category (Cooking, Home Environment, Food Preparation, and Personal Care) Table 5: The US Small Household Appliances Market by Category; 2021 (Percentage, %) 3.1.4 The US Small Household Appliances Market by Products (Small kitchen appliances, Vacuum Cleaners, Grills & roasters, Coffee machines, Microwave ovens, Irons, Hair clippers, Toasters, Hair dryers and Electric Kettles) Table 6: The US Small Household Appliances Market by Products; 2021 (Percentage, %) 3.1.5 The US Small Household Appliances Market by Distribution Channel (Online and Other) Table 7: The US Small Household Appliances Market by Distribution Channel; 2021 (Percentage, %) 3.2 The US Small Household Appliances Market by Volume: An Analysis 3.2.1 The US Small Household Appliances Market by Volume: An Overview 3.2.2 The US Small Household Appliances Market by Volume Table 8: The US Small Household Appliances Market by Volume; 2017-2021 (Million) Table 9: The US Small Household Appliances Market by Volume; 2022-2027 (Million) 3.2.3 The US Small Household Appliances Market Volume by Product (Small kitchen appliances, Vacuum Cleaners, Grills & roasters, Coffee machines, Microwave ovens, Irons, Hair clippers, Toasters, Hair dryers and Electric Kettles) Table 10: The US Small Household Appliances Market Volume by Product; 2021(Percentage, %) 3.3 The US Small Household Appliances Market: Category Analysis 3.3.1 The US Small Household Appliances Market by Category: An Overview 3.3.2 The US Small Household Cooking Appliances Market by Value Table 11: The US Small Household Cooking Appliances Market by Value; 2017-2021 (US$ Billion) Table 12: The US Small Household Cooking Appliances Market by Value; 2022-2027 (US$ Billion) 3.3.3 The US Small Household Home Environment Appliances Market by Value Table 13: The US Small Household Home Environment Appliances Market by Value; 2017-2021 (US$ Billion) Table 14: The US Small Household Home Environment Appliances Market by Value; 2022-2027 (US$ Billion) 3.3.4 The US Small Household Food Preparation Appliances Market by Value Table 15: The US Small Household Food Preparation Appliances Market by Value; 2017-2021 (US$ Billion) Table 16: The US Small Household Food Preparation Appliances Market by Value; 2022-2027 (US$ Billion) 3.3.5 The US Small Household Personal Care Appliances Market by Value Table 17: The US Small Household Personal Care Appliances Market by Value; 2017-2021 (US$ Billion) Table 18: The US Small Household Personal Care Appliances Market by Value; 2022-2027 (US$ Billion) 3.4 The US Small Household Appliances Market: Product Analysis 3.4.1 The US Small Household Appliances Market by Product: An Overview 3.4.2 The US Small Kitchen Appliances Market by Value Table 19: The US Small Kitchen Appliances Market by Value; 2017-2021 (US$ Billion) Table 20: The US Small Kitchen Appliances Market by Value; 2022-2027 (US$ Billion) 3.4.3 The US Small Kitchen Appliances Market by Volume Table 21: The US Small Kitchen Appliances Market by Volume; 2017-2021 (Million) Table 22: The US Small Kitchen Appliances Market by Volume; 2022-2027 (Million) 3.4.4 The US Vacuum Cleaners Appliances Market by Value Table 23: The US Vacuum Cleaners Appliances Market by Value; 2017-2021 (US$ Billion) Table 24: The US Vacuum Cleaners Appliances Market by Value; 2022-2027 (US$ Billion) 3.4.5 The US Vacuum Cleaners Appliances Market by Volume Table 25: The US Vacuum Cleaners Appliances Market by Volume; 2017-2021 (Million) Table 26: The US Vacuum Cleaners Appliances Market by Volume; 2022-2027 (Million) 3.4.6 The US Grills & Roasters Appliances Market by Value Table 27: The US Grills & Roasters Appliances Market by Value; 2017-2021 (US$ Billion) Table 28: The US Grills & Roasters Appliances Market by Value; 2022-2027 (US$ Billion) 3.4.7 The US Grills & Roasters Appliances Market by Volume Table 29: The US Grills & Roasters Appliances Market by Volume; 2017-2021 (Million) Table 30: The US Grills & Roasters Appliances Market by Volume; 2022-2027 (Million) 3.4.8 The US Coffee Machines Appliances Market by Value Table 31: The US Coffee Machines Appliances Market by Value; 2017-2021 (US$ Billion) Table 32: The US Coffee Machines Appliances Market by Value; 2022-2027 (US$ Billion) 3.4.9 The US Coffee Machines Appliances Market by Volume Table 33: The US Coffee Machines Appliances Market by Volume; 2017-2021 (Million) Table 34: The US Coffee Machines Appliances Market by Volume; 2022-2027 (Million) 3.4.10 The US Microwave Ovens Appliances Market by Value Table 35: The US Microwave Ovens Appliances Market by Value; 2017-2021 (US$ Billion) Table 36: The US Microwave Ovens Appliances Market by Value; 2022-2027 (US$ Billion) 3.4.11 The US Microwave Ovens Appliances Market by Volume Table 37: The US Microwave Ovens Appliances Market by Volume; 2017-2021 (Million) Table 38: The US Microwave Ovens Appliances Market by Volume; 2022-2027 (Million) 3.4.12 The US Irons Appliances Market by Value Table 39: The US Irons Appliances Market by Value; 2017-2021 (US$ Million) Table 40: The US Irons Appliances Market by Value; 2022-2027 (US$ Billion) 3.4.13 The US Irons Appliances Market by Volume Table 41: The US Irons Appliances Market by Volume; 2017-2021 (Million) Table 42: The US Irons Appliances Market by Volume; 2022-2027 (Million) 3.4.14 The US Hair Clippers Appliances Market by Value Table 43: The US Hair Clippers Appliances Market by Value; 2017-2021 (US$ Million) Table 44: The US Hair Clippers Appliances Market by Value; 2022-2027 (US$ Billion) 3.4.15 The US Hair Clippers Appliances Market by Volume Table 45: The US Hair Clippers Appliances Market by Volume; 2017-2021 (Million) Table 46: The US Hair Clippers Appliances Market by Volume; 2022-2027 (Million) 3.4.16 The US Toasters Appliances Market by Value Table 47: The US Toasters Appliances Market by Value; 2017-2021 (US$ Million) Table 48: The US Toasters Appliances Market by Value; 2022-2027 (US$ Billion) 3.4.17 The US Toasters Appliances Market by Volume Table 49: The US Toasters Appliances Market by Volume; 2017-2021 (Million) Table 50: The US Toasters Appliances Market by Volume; 2022-2027 (Million) 3.4.18 The US Hair Dryers Appliances Market by Value Table 51: The US Hair Dryers Appliances Market by Value; 2017-2021 (US$ Million) Table 52: The US Hair Dryers Appliances Market by Value; 2022-2027 (US$ Million) 3.4.19 The US Hair Dryers Appliances Market by Volume Table 53: The US Hair Dryers Appliances Market by Volume; 2017-2021 (Million) Table 54: The US Hair Dryers Appliances Market by Volume; 2022-2027 (Million) 3.4.20 The US Electric Kettles Appliances Market by Value Table 55: The US Electric Kettles Appliances Market by Value; 2017-2021 (US$ Million) Table 56: The US Electric Kettles Appliances Market by Value; 2022-2027 (US$ Million) 3.4.21 The US Electric Kettles Appliances Market by Volume Table 57: The US Electric Kettles Appliances Market by Volume; 2017-2021 (Million) Table 58: The US Electric Kettles Appliances Market by Volume; 2022-2027 (Million) 3.5 The US Small Household Appliances Market: Distribution Channel Analysis 3.5.1 The US Small Household Appliances Market by Distribution Channel: An Overview 3.5.2 The US Online Small Household Appliances Market by Value Table 59: The US Online Small Household Appliances Market by Value; 2017-2021 (US$ Billion) Table 60: The US Online Small Household Appliances Market by Value; 2022-2027 (US$ Billion) 3.5.3 The US Other Small Household Appliances Market by Value Table 61: The US Other Small Household Appliances Market by Value; 2017-2021 (US$ Billion) Table 62: The US Other Small Household Appliances Market by Value; 2022-2027 (US$ Billion) 4. Impact of COVID-19 4.1 Impact of Covid-19 4.1.1 Impact of COVID-19 on the US Small Household Appliances Market 4.1.2 Impact of COVID-19 on Online Sales Table 63: The US Online Purchasing Receipt; 2020 (Per-Capita Receipt Index) 4.1.3 Impact of COVID-19 on Store Sales Table 64: The US Store Purchasing Receipt; 2020 (Per-Capita Receipt Index) 4.1.4 Impact of COVID-19 on Total Retail Sales Table 65: The US Total Retail Purchasing Receipt; 2020 (Per-Capita Receipt Index) 4.1.5 Post COVID-19 Scenario 5. Market Dynamics 5.1 Growth Drivers 5.1.1 Growing Number of Single-Person Households Table 66: The US Number of Single-Person Households; 2015-2021 (Million) 5.1.2 Rise in Disposable Income Table 67: The US Disposable Personal Income; Jan’2016-Jan’2020 (US$ Trillion) 5.1.3 Surging Urban Population Table 68: The US Urban Population; 2015-2022 (Percentage, %) 5.1.4 Growth in Number of Smart Homes Table 69: The US Number of Smart Home; 2019-2023 (Million) 5.1.5 Rising Millennial Population Table 70: The US Millennial Population; 2016-2036 (Million) 5.1.6 Surging Online Sales of Small Household Appliances Table 71: The US Retail E-commerce Sales; 2018-2024 (US$ Billion) 5.1.7 Surging Smart Sensors Demand 5.1.8 Rising Demand for Energy Optimization 5.2 Challenges 5.2.1 Increased Tariffs on Raw Materials 5.2.2 Rising Privacy Threats 5.2.3 Changing Regulations 5.3 Market Trends 5.3.1 Cloud Technology Table 72: The US Cloud Computing Market by Value; 2020-2024 (US$ Billion) 5.3.2 Integration of Artificial Intelligence Technology Table 73: The US Artificial Intelligence Market; 2020-2024 (US$ Billion) 5.3.3 Surge in Adoption of Internet of Things (IoT) Table 74: The US Internet of Things (IOT) Market; 2020-2024 (US$ Billion) 5.3.4 Growing Influence of Social Media Table 75: The US Social Network Users; 2019-2027 (Million) 5.3.5 Introduction of Innovative Small Household Appliances 6. Competitive Landscape 6.1 The US Small Household Appliances Market Players by Research & Development Expenditure Table 76: The US Small Household Appliances Market Players by Research & Development Expenditure; 2020-2021 (US$ Million) 7. Company Profiles 7.1 Haier Group Corporation 7.1.1 Business Overview 7.1.2 Operating Segments Table 77: Haier Group Corporation Revenue by Segments; 2021 (Percentage, %) 7.1.3 Business Strategy 7.2 Newell Brands Inc. 7.2.1 Business Overview 7.2.2 Operating Segments Table 78: Newell Brands Inc. Net Sales by Segments; 2021 (Percentage, %) 7.2.3 Business Strategy 7.3 Samsung Electronics Co., Ltd. 7.3.1 Business Overview 7.3.2 Operating Segments Table 79: Samsung Electronics Co., Ltd. Net Revenue by Segments; 2021 (Percentage, %) 7.3.3 Business Strategy 7.4 LG Electronics Inc. 7.4.1 Business Overview 7.4.2 Operating Segments Table 80: LG Electronics Net Sales by Segments; 2021 (Percentage, %) 7.4.3 Business Strategy 7.5 Whirlpool Corporation 7.5.1 Business Overview 7.5.2 Operating Segments Table 81: Whirlpool Corporation Net Sales by Segments; 2021 (Percentage, %) 7.5.3 Business Strategy 7.6 Panasonic Corporation 7.6.1 Business Overview 7.6.2 Operating Segments Table 82: Panasonic Corporation Net Sales by Segments; 2022 (Percentage, %) 7.6.3 Business Strategy 7.7 Electrolux AB 7.7.1 Business Overview 7.7.2 Operating Segments Table 83: Electrolux AB Net Sales by Segments; 2021 (Percentage, %) 7.7.3 Business Strategy 7.8 Robert Bosch GmbH 7.8.1 Business Overview 7.8.2 Operating Segments Table 84: Robert Bosch GmbH Sales by Segments; 2021 (Percentage, %) 7.8.3 Business Strategy 7.9 Spectrum Brands 7.9.1 Business Overview 7.9.2 Operating Segments Table 85: Spectrum Brands Net Sales by Segments; 2021 (Percentage, %) 7.9.3 Business Strategy 7.10 Koninklijke Philips N.V. 7.10.1 Business Overview 7.10.2 Operating Segments Table 86: Koninklijke Philips N.V. Sales by Segments; 2021 (Percentage, %) 7.10.3 Business Strategy 7.11 Dyson Limited 7.11.1 Business Overview 7.11.2 Business Strategy 7.12 Smeg SpA 7.12.1 Business Overview 7.12.2 Business Strategy 7.13 Hamilton Beach Brands Holding Company 7.13.1 Business Overview 7.13.2 Business Strategy

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