Nordic Eyewear Market (Sweden, Denmark, Norway & Finland): Insights & Forecast with Potential Impact of COVID-19 (2024-2028)

Nordic Eyewear Market (Sweden, Denmark, Norway & Finland): Insights & Forecast with Potential Impact of COVID-19 (2024-2028)


The Nordic eyewear market is forecasted to reach US$2.80 billion in 2028, experiencing growth at a CAGR of 3.18% during the period spanning from 2024 to 2028. Growth in the Nordic eyewear market has been supported by factors aging population, rising digital screen use, increasing cases of myopia, rising e-commerce penetration, inclining disposable income, increasing use of sports eyewear, and rise in prevalence of visual impairment. However, the market growth would be challenged by increasing refractive surgery, and increasing use of cheaper frames and sunglasses.

The Nordic eyewear market can be categorized into the following sectors Spectacles, Contact Lenses, and Sunglasses. In 2023, the dominant share of Nordic eyewear market was held by Spectacles sector. The market is anticipated to experience certain trends like rising social media usage, increasing adoption of daily disposable lenses, fashionable eyewear, rising digitalization, increase in awareness of eye problems.

COVID-19 has led to the closure of ophthalmic clinics and retail stores for an extended period. The postponement of non urgent eye examination appointments has caused a dip in the sales revenue of many players operating in the market. Additionally, disruptions in the manufacturing and transportation of spectacle lenses, contact lenses, and sunglasses owing to the pandemic have also influenced the decline of the market for eyewear in 2020.

The Nordic eyewear market can be segmented into the following regions: Sweden, Denmark, Norway, and Finland. In 2023, the dominant share of Nordic eyewear market was held by Sweden, followed by Denmark, Norway, and Finland. Sweden, considered a fashion hub, witnesses people adopting eyewear as a fashion accessory, such as colored contact lenses, sunglasses, and frames.

Scope of the report
  • The report provides a comprehensive analysis of the Nordic eyewear market.
  • The major regional markets for the Nordic eyewear market (Sweden, Denmark, Norway and Finland) have been analyzed.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Grand Vision, Specsaver, Synsam, Krogh Optikk, OptiK Team, Synologen AB) are also presented in detail.
Key Target Audience:
  • Eyewear providers
  • Raw Material Providers
  • End Users (Consumers)
  • Investment Banks
  • Government Bodies & Regulating Authorities


1. Market Overview
1.1 Eyewear
1.1.1 Introduction
1.2 Types of Lenses
Table 1: Types of Lenses
1.3 Advantages and Disadvantages of Contact Lenses
Table 2: Advantages and Disadvantages of Contact Lenses
1.4 Advantages and Disadvantages of Glasses
Table 3: Advantages and Disadvantages of Glasses
1.5 Refractive Errors
Table 4: Myopia and Hypermetropia
2. Impact of COVID-19
2.1 Impact of COVID-19 on Nordic Eyewear Market
2.2 Rising Nordic E-Commerce Penetration
Table 5: Nordic E-Commerce Penetration (2020)
2.3 Post-COVID Scenario
3. Market Analysis
3.1 Nordic Eyewear Market by Value
Table 6: Nordic Eyewear Market by Value (2019-2023)
3.2 Nordic Eyewear Market Forecast by Value
Table 7: Nordic Eyewear Market Forecast by Value (2024-2028)
3.3 Nordic Eyewear Market by Product
Table 8: Nordic Eyewear Market by Product (2023)
3.3.1 Nordic Spectacles Market by Value
Table 9: Nordic Spectacles Market by Value (2019-2023)
3.3.2 Nordic Spectacles Market Forecast by Value
Table 10: Nordic Spectacles Market Forecast by Value (2024-2028)
3.3.3 Nordic Contact Lenses Market by Value
Table 11: Nordic Contact Lenses Market by Value (2019-2023)
3.3.4 Nordic Contact Lenses Market Forecast by Value
Table 12: Nordic Contact Lenses Market Forecast by Value (2024-2028)
3.3.5 Nordic Sunglasses Market by Value
Table 13: Nordic Sunglasses Market by Value (2019-2023)
3.3.6 Nordic Sunglasses Market Forecast by Value
Table 14: Nordic Sunglasses Market Forecast by Value (2024-2028)
3.4 Nordic Eyewear Market by Region
Table 15: Nordic Eyewear Market by Region (2023)
4. Regional Market Analysis
4.1 Sweden
4.1.1 Sweden Eyewear Market by Value
Table 16: Sweden Eyewear Market by Value (2019-2023)
4.1.2 Sweden Eyewear Market Forecast by Value
Table 17: Sweden Eyewear Market Forecast by Value (2024-2028)
4.2 Denmark
4.2.1 Denmark Eyewear Market by Value
Table 18: Denmark Eyewear Market by Value (2019-2023)
4.2.2 Denmark Eyewear Market Forecast by Value
Table 19: Denmark Eyewear Market Forecast by Value (2024-2028)
4.3 Norway
4.3.1 Norway Eyewear Market by Value
Table 20: Norway Eyewear Market by Value (2019-2023)
4.3.2 Norway Eyewear Market Forecast by Value
Table 21: Norway Eyewear Market Forecast by Value (2024-2028)
4.4 Finland
4.4.1 Finland Eyewear Market by Value
Table 22: Finland Eyewear Market by Value (2019-2023)
4.4.2 Finland Eyewear Market Forecast by Value
Table 23: Finland Eyewear Market Forecast by Value (2024-2028)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Aging Population
Table 24: Sweden Aging Population - 65 years and older (2017-2023)
5.1.2 Rising Digital Screen Use
Table 25: Sweden Average Time Spent with Media per Day (2016-2023)
5.1.3 Increasing cases of Myopia
Table 26: Share of Global Population with Myopia (2010-2050)
5.1.4 Rising E-commerce Penetration
Table 27: Nordic E-commerce Penetration by Segments (2015-2025)
5.1.5 Inclining GDP
Table 28: Sweden GDP (2016-2023)
5.1.6 Increasing Use of Sports Eyewear
5.1.7 Rise in Prevalence of Visual Impairment
5.2 Key Trends & Developments
5.2.1 Rising Social Media Usage
Table 29: Share of Active Social Media Users in the Nordic Countries (2023)
5.2.2 Increasing Adoption of Daily Disposable Lenses
5.2.3 Growing Popularity of Fashionable Eyewear
5.2.4 Rise in Digitalization
5.2.5 Increase in Awareness of Eye Problems
5.3 Challenges
5.3.1 Increase in Refractive Surgery
5.3.2 Increasing Use of Cheaper Frames and Sunglasses
6. Competitive Landscape
6.1 Nordic Market
6.1.1 Nordic Market Share Comparison- Key Players
Table 30: Key Players – Nordic Market Share Comparison (2023)
6.2 Sweden Market
6.2.1 Sweden Market Capitalization Comparison- Key Players
Table 31: Key Players – Sweden Market Share Comparison (2023)
6.3 Denmark Market
6.3.1 Denmark Market Capitalization Comparison- Key Players
Table 32: Key Players – Denmark Market Share Comparison (2023)
6.4 Finland Market
6.4.1 Finland Market Capitalization Comparison- Key Players
Table 33: Key Players – Finland Market Share Comparison (2023)
6.5 Norway Market
6.5.1 Norway Market Share Comparison- Key Players
Table 34: Key Players – Norway Market Share Comparison (2023)
7. Company Profiles
7.1 Grand Vision
7.1.1 Business Overview
7.2 Synsam
7.2.1 Business Overview
7.3 Specsavers
7.3.1 Business Overview
7.4 Synologen AB
7.4.1 Business Overview
7.5 Optik Team
7.5.1 Business Overview
7.6 Krogh Optikk
7.6.1 Business Overview

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