Global Mobile Gaming Market (by Operating System, Device & Region): Insights & Forecast with Potential Impact of COVID-19 (2024-2028)

Global Mobile Gaming Market (by Operating System, Device & Region): Insights & Forecast with Potential Impact of COVID-19 (2024-2028)


The global mobile gaming market is expected to record a value of US$182.07 billion in 2028, rising at a CAGR of 9.62%, for the time period of 2024-2028. Factors such as expansion of gaming industry, rising consumer spending on mobile games, increase in number of mobile gaming users, surging ownership of smartphones, rising internet penetration rate and rapid urbanization would drive the growth of the market. However, the market growth would be challenged by major issues in the development of mobile games and identifying the optimal monetization policy for mobile games. A few notable trends may include escalating spending on mobile gaming advertising, growing adoption of cloud gaming, incorporation of augmented reality/virtual reality (AR/VR) in mobile games and implementation of free-to-play pricing model.

The gaming industry worldwide is expanding, and smartphone is playing a significant role in this expansion. The development of mobile games has resulted in scalability for the gaming industry. Various social media platforms are developing innovative mobile games to ensure high product differentiation and benefit from engaging games to enhance their advertisement strategies, which is also playing a key factor for the growth of the global mobile gaming market.

The fastest growing regional market was China due to the presence of major game vendors, launching a variety of new games annually. Further, others key regions such as the U.S. and Japan are adopting ground breaking strategies to build a strong consumer base in mobile gaming market, and thereby prompting the growth of the overall global market.

Scope of the report:

The report provides a comprehensive analysis of the global mobile gaming market.

The major regions (China, the U.S., Japan, Europe, Middle East & Africa, Latin America and ROW) in the mobile gaming market have been analyzed.

The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.

The company profiles of leading players (Nintendo, NetEase, Activision Blizzard, Electronic Arts, Zynga, GungHo Online) are also presented in detail.

Key Target Audience:

Mobile Game Developers

Mobile Game Publishers

End Users (Gaming Population and Mobile Users)

R&D and Investment Companies

Government Bodies & Regulating Authorities


1. Market Overview
1.1 Introduction
1.2 Advantages of Mobile Gaming
Table 1: Advantages of Mobile Gaming
1.3 Mobile Game Development Phases
Table 2: Mobile Game Development Phases
1.4 Top Mobile Game Genres
Table 3: Top Mobile Game Genres
1.5 The Evolution of Mobile Gaming
1.6 Structure and Main Activities in the Mobile Games Ecosystem
Table 4: Structure and Main Activities in the Mobile Games Ecosystem
2. Impact of COVID-19
2.1 Growth in Mobile Game Downloads
Table 5: Number of Mobile Game Download Worldwide by App Stores (3Q19-2Q20)
2.2 Surge in Mobile Gaming Hours
Table 6: Hours Played Per Week among New and Existing
Mobile Gamers in Selected Countries (2020)
2.3 Rise in Social Media Usage
Table 7: Number of Social Network Users Worldwide (2018-2020)
3. Global Market Analysis
3.1 Global Mobile Gaming Market by Value
Table 8: Global Mobile Gaming Market by Value (2019-2023)
3.2 Global Mobile Gaming Market Forecast by Value
Table 9: Global Mobile Gaming Market Forecast by Value (2024-2028)
3.3 Global Mobile Gaming Market by Operating System
Table 10: Global Mobile Gaming Market by Operating System (2023)
3.3.1 Global iOS Mobile Gaming Market by Value
Table 11: Global iOS Mobile Gaming Market by Value (2019-2023)
3.3.2 Global iOS Mobile Gaming Market Forecast by Value
Table 12: Global iOS Mobile Gaming Market Forecast by Value (2024-2028)
3.3.3 Global Android Mobile Gaming Market by Value
Table 13: Global Android Mobile Gaming Market by Value (2019-2023)
3.3.4 Global Android Mobile Gaming Market by Value Forecast by Value
Table 14: Global Android Mobile Gaming Market by Value Forecast by Value (2024-2028)
3.4 Global Mobile Gaming Market by Device
Table 15: Global Mobile Gaming Market by Device (2023)
3.4.1 Global Smartphones Gaming Market by Value
Table 16: Global Smartphones Gaming Market by Value (2019-2023)
3.4.2 Global Smartphones Gaming Market Forecast by Value
Table 17: Global Smartphones Gaming Market Forecast by Value (2024-2028)
3.4.3 Global Tablets Gaming Market by Value
Table 18: Global Tablets Gaming Market by Value (2019-2023)
3.4.4 Global Tablets Gaming Market Forecast by Value
Table 19: Global Tablets Gaming Market Forecast by Value (2024-2028)
3.5 Global Mobile Gaming Market by Region
Table 20: Global Mobile Gaming Market by Region (2023)
4. Regional Market Analysis
4.1 China
4.1.1 China Mobile Gaming Market by Value
Table 21: China Mobile Gaming Market by Value (2019-2023)
4.1.2 China Mobile Gaming Market Forecast by Value
Table 22: China Mobile Gaming Market Forecast by Value (2024-2028)
4.2 The U.S.
4.2.1 The U.S. Mobile Gaming Market by Value
Table 23: The U.S. Mobile Gaming Market by Value (2019-2023)
4.2.2 The U.S. Mobile Gaming Market Forecast by Value
Table 24: The U.S. Mobile Gaming Market Forecast by Value (2024-2028)
4.3 Japan
4.3.1 Japan Mobile Gaming Market by Value
Table 25: Japan Mobile Gaming Market by Value (2019-2023)
4.3.2 Japan Mobile Gaming Market Forecast by Value
Table 26: Japan Mobile Gaming Market Forecast by Value (2024-2028)
4.4 Europe
4.4.1 Europe Mobile Gaming Market by Value
Table 27: Europe Mobile Gaming Market by Value (2019-2023)
4.4.2 Europe Mobile Gaming Market Forecast by Value
Table 28: Europe Mobile Gaming Market Forecast by Value (2024-2028)
4.5 Middle East & Africa
4.5.1 Middle East & Africa Mobile Gaming Market by Value
Table 29: Middle East & Africa Mobile Gaming Market by Value (2019-2023)
4.5.2 Middle East & Africa Mobile Gaming Market Forecast by Value
Table 30: Middle East & Africa Mobile Gaming Market Forecast by Value (2024-2028)
4.6 Latin America
4.6.1 Latin America Mobile Gaming Market by Value
Table 31: Latin America Mobile Gaming Market by Value (2019-2023)
4.6.2 Latin America Mobile Gaming Market Forecast by Value
Table 32: Latin America Mobile Gaming Market Forecast by Value (2024-2028)
4.7 ROW
4.7.1 ROW Mobile Gaming Market by Value
Table 33: ROW Mobile Gaming Market by Value (2019-2023)
4.7.2 ROW Mobile Gaming Market Forecast by Value
Table 34: ROW Mobile Gaming Market Forecast by Value (2024-2028)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Expansion of Gaming Industry
Table 35: Global Games Market (2019-2023)
5.1.2 Rising Consumer Spending on Mobile Games
Table 36: Global Consumer Spending on Mobile Games (2017-2023)
5.1.3 Increase in Number of Mobile Gaming Users
Table 37: Number of Mobile Gaming Users Worldwide by Region (2023)
5.1.4 Surging Ownership of Smartphones
Table 38: Number of Smartphone Users Worldwide (2017-2023)
5.1.5 Rising Internet Penetration Rate
Table 39: Global Internet Penetration Rate by Region (2023)
5.1.6 Rapid Urbanization
Table 40: Global Urban Population (2018-2023)
5.2 Key Trends & Developments
5.2.1 Escalating Spending on Mobile Gaming Advertising
Table 41: Global Mobile Gaming Advertising Spending (2021-2025)
5.2.2 Growing Adoption of Cloud Gaming
Table 42: Global Cloud Gaming Market (2021-2024)
5.2.3 Incorporation of Augmented Reality/Virtual Reality (AR/VR) in Mobile Games
Table 43: Global Augmented Reality/Virtual Reality (AR/VR) Market (2021-2024)
5.2.4 Implementation of Free-to-play Pricing Model
5.3 Challenges
5.3.1 Major Issues in the Development of Mobile Games
Table 44: Major Issues in the Development of Mobile Games
5.3.2 Identifying the Optimal Monetization Policy for Mobile Games
6. Company Profiles
6.1 Nintendo
6.1.1 Business Overview
6.2 NetEase
6.2.1 Business Overview
6.3 Activision Blizzard
6.3.1 Business Overview
6.4 Electronic Arts
6.4.1 Business Overview
6.5 Zynga
6.5.1 Business Overview
6.6 GungHo Online
6.6.1 Business Overview
Table 45: GungHo Online Game Portfolio

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