Global Marketing Automation Market (by Deployment Type, Channel, Enterprise Size, Solution, Application, & Region): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

Global Marketing Automation Market (by Deployment Type, Channel, Enterprise Size, Solution, Application, & Region): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)


Market Insight:

Software that automates the marketing process is known as marketing automation. To put it another way, marketing automation helps marketers to deliver automated messages to customers. Automating tedious tasks and increasing the effectiveness of the overall marketing process are the key objectives of marketing automation software.

Marketing teams typically use marketing automation software to generate sales leads through a variety of channels, such as email, websites, social media, and text messages. The entire business, and the marketing staff in particular, is thought to profit from marketing automation. Marketing automation has benefits for the business in terms of decreased staffing expenses, greater revenue and average deal size, improved accountability, and improved efficacy. The global marketing automation market is anticipated to reach US$6.53 billion in 2023, progressing at a CAGR of 9.53% during the forecasted period.

Segment Covered:
  • By Deployment Type: The report provides the bifurcation of marketing automation market into two segments, in terms of deployment type: Cloud and On-premise. Among the deployment type, cloud deployment dominated the market, with the largest share. Cloud technology's scalability and flexibility, as well as data center control, are some of the primary characteristics that are expected to increase the usability of cloud technology in the marketing automation market.
  • By Channel: On the basis of channel, the report identifies eight segments of the global marketing automation market: E-mail Marketing, Social Media Marketing, Inbound Marketing, Mobile Application, Lead Nurturing & Lead Scoring, Campaign Management, Reporting & Analytics and Others. Among channel, due to the widespread usage of email promotions across industries and the growing use of mobile devices, email marketing channel dominated the market. However, reporting and analytics channel is expected to be the fastest-growing segment in the coming years.
  • By Enterprise Size: The report identifies two segments on the basis of enterprise size: Large Enterprises and Small and Medium Enterprises (SMEs). Marketing automation had few uses in the early stages of technological spread, and it was mostly used by large enterprises. With the digitalization of sectors and the increasing rate of internet and mobile device penetration, as well as the necessity to successfully engage consumers, a considerable number of SMEs have begun incorporating automation solutions into their existing systems.
  • By Solution: The report provides the segmentation of marketing automation market into six segments on the basis of solution: Cross Channel Campaign Management (CCCM), Real-time Interaction Management (RTIM), Lead-to-revenue Management (L2RM), Marketing Resource Management (MRM), Content Marketing Platform (CMP) and Through-channel Marketing Automation (TCMA). Content Marketing Platform is predicted to be the fastest growing segment, during the foreacasted period. Some of the key driving factors supporting the segment’s growth include a growing focus on improving customer experience, rising acceptance of new and emerging technologies and rising demand for analytics-based content marketing software.
  • By Application: The report provides the bifurcation of marketing automation market into eight segments on the basis of application: Retail, BFSI, Advertising & Design, Manufacturing & Distribution, Academic & Education, Healthcare, Media & Entertainment and Others. Many professionals in the healthcare industry have already implemented marketing automated strategies in order to save a great deal of time and resources. Improved customer service, consistent messaging, personalised connections, and analysis and improvement of in-depth customer and campaign data are just a few of the primary benefits of marketing automation in the healthcare sector. The aforementioned benefits are the key factors expected to make healthcare sector a fastest growing segment, during the forecasted period.
Geographic Coverage:
  • In the report, the global marketing automation market is divided into four regions: North America, Europe, APAC and ROW. The countries covered in Asia Pacific region include China, India, Japan, South Korea and Australia, while Europe includes UK, Germany, Spain, and Rest of Europe. Moreover, the US and Canada, & Mexico are included in the North American region.
North America accounted for the largest share in the global marketing automation market. Because of the early adoption of marketing solutions, North America and Europe are projected to be major markets over the forecast period. The adoption of marketing automation technologies is being impacted significantly by increased regulatory pressure in the European region and improvements in EU data protection standards for protecting enterprise data. The Asia Pacific region is expected to be the fastest-growing market, because of rising knowledge of advertising methods, increased internet penetration, and increased mobile device usage.

Top Impacting Factors:

Growth Drivers
  • Increasing Number of Gmail Users
  • Surging Adoption of Cloud Computing Technology
  • Growing Social Media Usage
  • Growing Trend of Mobile Marketing
Challenges
  • Data Quality Issues
  • Problem of Cyber Security
Trends
  • Integration of Artificial Intelligence (AI) with Marketing Automation Software
  • Increasing Focus on Personalized Marketing
  • Growing Use of Predictive Analytics
  • Introduction of Chatbots
  • Driver: Increasing Number of Gmail Users
Because of the continuously growing number of Gmail users, the majority of organizations adopting marketing automation use email marketing. Users receive automated mailings based on their previous purchases and profiles. In fact, marketing automation denotes brand trustworthiness. As a result, automated communications delivered via Email have higher open and click-through rates than marketing messages sent via any other platform. As a result of the large increase in Email users, more marketing firms are likely to invest in marketing automation software in the coming years. Thus, driving the growth of marketing automation market.
  • Challenge: Data Quality Issues
Data quality issues is one of the largest barriers in the marketing automation industry. Every year, marketers across the world waste millions of dollars because of poor data. Poor quality data can also devastate the company’s brand image. The majority of businesses lack accurate customer information. This is due to the fact that in many companies, each department manages its own data in multiple systems that are not always in sync. Customers may also receive incorrect and, on occasion, repetitive information from marketers. Not everyone can use marketing automation software to its full potential due to inadequate customer data management. This provides a significant impediment to the market's expansion.
  • Trend: Integration of Artificial Intelligence (AI) with Marketing Automation Software
AI combined with marketing automation software, can empower businesses to better understand customer needs, translate data into decisions, interact with potential customers, and positively impact business outcomes. In fact, use of AI enables better personalization of offers, analysis of customer behavior and offers data to build mailing campaigns. One of the developments of AI in marketing automation is lead scoring. Through lead scoring, marketing automation tools offers the convenience of predicting whether a lead is on the verge of becoming a customer without human intervention. Thus, integration of AI would support the growth of marketing automation market in the coming years.

The COVID-19 Analysis:

Digital solutions for marketing and sales automation are fast gaining traction. Marketing automation enables businesses to optimize their marketing campaigns, track their customers' journeys, and create real-time information so they can respond to customers more quickly and effectively. The COVID-19 pandemic has highlighted the need of marketing automation, since people have transferred their interactions with businesses and purchases to digital media. The pandemic has increased the importance of marketing automation as customers have massively shifted towards digital channels to interact with businesses and purchase products and services.

The pandemic has sparked a new e-commerce and internet marketing trend, which is expected to persist during the post-COVID period, propelling market growth. Furthermore, the growing demand for personalization and the incorporation of AI into marketing automation are expected to drive market growth in the post-COVID timeframe.

Analysis of Key Players:

The global marketing automation market is moderately concentrated. Because of the increased need for promotional services and automation solutions, the marketing automation industry is seeing massive investments. As consumers prefer products with the most advanced features, market innovation is critical. The capital expenditure is likewise high, allowing enterprises with strong competitive strategies to advance quickly. The key players of the global marketing automation market are:

Microsoft Corporation

IBM Corporation

Adobe Inc.

Oracle Corporation

HubSpot, Inc

Salesforce Inc.

SAS Institute

Teradata

Act On

SAP

Collaborations, new product development, investments connected to growing capabilities, mergers and acquisitions, partnerships and agreements, and investments in research and development are just a few of the major strategies used by the players.


1. Executive Summary
2. Introduction
2.1 Marketing Automation: An Overview
2.1.1 Benefits of Marketing Automation
Table 1: Benefits of Marketing Automation
2.2 Marketing Automation Segmentation: An Overview
2.2.1 Marketing Automation Segmentation
Table 2: Marketing Automation Segmentation
3. Global Market Analysis
3.1 Global Marketing Automation Market: An Analysis
3.1.1 Global Marketing Automation Market by Value
Table 3: Global Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Table 4: Global Marketing Automation Market by Value; 2022-2026 (US$ Billion)
3.1.2 Global Marketing Automation Market by Deployment Type (Cloud and On-premise)
Table 5: Global Marketing Automation Market by Deployment Type; 2021 (Percentage, %)
3.1.3 Global Marketing Automation Market by Channel (E-mail Marketing, Social Media Marketing, Inbound Marketing, Mobile Application, Lead Nurturing & Lead Scoring, Campaign Management, Reporting & Analytics and Others)
Table 6: Global Marketing Automation Market by Channel; 2021 (Percentage, %)
3.1.4 Global Marketing Automation Market by Enterprise Size (Large Enterprises and Small and Medium Enterprises (SMEs))
Table 7: Global Marketing Automation Market by Enterprise Size; 2021 (Percentage, %)
3.1.5 Global Marketing Automation Market by Solution (Cross Channel Campaign Management (CCCM), Real-time Interaction Management (RTIM), Lead-to-revenue Management (L2RM), Marketing Resource Management (MRM), Content Marketing Platform (CMP) and Through-channel Marketing Automation (TCMA))
Table 8: Global Marketing Automation Market by Solution; 2021 (Percentage, %)
3.1.6 Global Marketing Automation Market by Application (Retail, BFSI, Advertising & Design, Manufacturing & Distribution, Academic & Education, Healthcare, Media & Entertainment and Others)
Table 9: Global Marketing Automation Market by Application; 2021 (Percentage, %)
3.1.7 Global Marketing Automation Market by Region (North America, Europe, APAC and ROW)
Table 10: Global Marketing Automation Market by Region; 2021 (Percentage, %)
3.2 Global Marketing Automation Market: Deployment Type Analysis
3.2.1 Global Cloud Marketing Automation Market by Value
Table 11: Global Cloud Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Table 12: Global Cloud Marketing Automation Market by Value; 2022-2026 (US$ Billion)
3.2.2 Global On-premise Marketing Automation Market by Value
Table 13: Global On-premise Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Table 14: Global On-premise Marketing Automation Market by Value; 2022-2026 (US$ Billion)
3.3 Global Marketing Automation Market: Channel Analysis
3.3.1 Global E-mail Marketing Automation Market by Value
Table 15: Global E-mail Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 16: Global E-mail Marketing Automation Market by Value; 2022-2026 (US$ Billion)
3.3.2 Global Social Media Marketing Automation Market by Value
Table 17: Global Social Media Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 18: Global Social Media Marketing Automation Market by Value; 2022-2026 (US$ Million)
3.3.3 Global Inbound Marketing Automation Market by Value
Table 19: Global Inbound Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 20: Global Inbound Marketing Automation Market by Value; 2022-2026 (US$ Million)
3.3.4 Global Mobile Application Marketing Automation Market by Value
Table 21: Global Mobile Application Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 22: Global Mobile Application Marketing Automation Market by Value; 2022-2026 (US$ Million)
3.3.5 Global Lead Nurturing & Lead Scoring Marketing Automation Market by Value
Table 23: Global Lead Nurturing & Lead Scoring Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 24: Global Lead Nurturing & Lead Scoring Marketing Automation Market by Value; 2022-2026 (US$ Million)
3.3.6 Global Campaign Management Marketing Automation Market by Value
Table 25: Global Campaign Management Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 26: Global Campaign Management Marketing Automation Market by Value; 2022-2026 (US$ Million)
3.3.7 Global Reporting & Analytics Marketing Automation Market by Value
Table 27: Global Reporting & Analytics Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 28: Global Reporting & Analytics Marketing Automation Market by Value; 2022-2026 (US$ Million)
3.4 Global Marketing Automation Market: Enterprise Size Analysis
3.4.1 Global Large Enterprises Marketing Automation Market by Value
Table 29: Global Large Enterprises Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Table 30: Global Large Enterprises Marketing Automation Market by Value; 2022-2026 (US$ Billion)
3.4.2 Global Small and Medium Enterprises (SMEs) Marketing Automation Market by Value
Table 31: Global Small and Medium Enterprises (SMEs) Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Table 32: Global Small and Medium Enterprises (SMEs) Marketing Automation Market by Value; 2022-2026 (US$ Billion)
3.5 Global Marketing Automation Market: Solution Analysis
3.5.1 Global Cross Channel Campaign Management (CCCM) Marketing Automation Market by Value
Table 33: Global CCCM Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Table 34: Global CCCM Marketing Automation Market by Value; 2022-2026 (US$ Billion)
3.5.2 Global Real-time Interaction Management (RTIM) Marketing Automation Market by Value
Table 35: Global RTIM Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Table 36: Global RTIM Marketing Automation Market by Value; 2022-2026 (US$ Billion)
3.5.3 Global Lead-to-revenue Management (L2RM) Marketing Automation Market by Value
Table 37: Global L2RM Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 38: Global L2RM Marketing Automation Market by Value; 2022-2026 (US$ Million)
3.5.4 Global Marketing Resource Management (MRM) Marketing Automation Market by Value
Table 39: Global MRM Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 40: Global MRM Marketing Automation Market by Value; 2022-2026 (US$ Million)
3.5.5 Global Content Marketing Platform (CMP) Marketing Automation Market by Value
Table 41: Global CMP Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 42: Global CMP Marketing Automation Market by Value; 2022-2026 (US$ Million)
3.5.6 Global Through-channel Marketing Automation (TCMA) Market by Value
Table 43: Global TCMA Market by Value; 2017-2021 (US$ Million)
Table 44: Global TCMA Market by Value; 2022-2026 (US$ Million)
3.6 Global Marketing Automation Market: Application Analysis
3.6.1 Global Retail Marketing Automation Market by Value
Table 45: Global Retail Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 46: Global Retail Marketing Automation Market by Value; 2022-2026 (US$ Billion)
3.6.2 Global BFSI Marketing Automation Market by Value
Table 47: Global BFSI Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 48: Global BFSI Marketing Automation Market by Value; 2022-2026 (US$ Billion)
3.6.3 Global Advertising & Design Marketing Automation Market by Value
Table 49: Global Advertising & Design Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 50: Global Advertising & Design Marketing Automation Market by Value; 2022-2026 (US$ Million)
3.6.4 Global Manufacturing & Distribution Marketing Automation Market by Value
Table 51: Global Manufacturing & Distribution Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 52: Global Manufacturing & Distribution Marketing Automation Market by Value; 2022-2026 (US$ Million)
3.6.5 Global Academic & Education Marketing Automation Market by Value
Table 53: Global Academic & Education Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 54: Global Academic & Education Marketing Automation Market by Value; 2022-2026 (US$ Million)
3.6.6 Global Healthcare Marketing Automation Market by Value
Table 55: Global Healthcare Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 56: Global Healthcare Marketing Automation Market by Value; 2022-2026 (US$ Million)
3.6.7 Global Media & Entertainment Marketing Automation Market by Value
Table 57: Global Media & Entertainment Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 58: Global Media & Entertainment Marketing Automation Market by Value; 2022-2026 (US$ Million)
4. Regional Market Analysis
4.1 North America Marketing Automation Market: An Analysis
4.1.1 North America Marketing Automation Market by Value
Table 59: North America Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Table 60: North America Marketing Automation Market by Value; 2022-2026 (US$ Billion)
4.1.2 North America Marketing Automation Market by Region (The US and Canada)
Table 61: North America Marketing Automation Market by Region; 2021 (Percentage, %)
4.1.3 The US Marketing Automation Market by Value
Table 62: The US Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 63: The US Marketing Automation Market by Value; 2022-2026 (US$ Billion)
4.1.4 Canada Marketing Automation Market by Value
Table 64: Canada Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 65: Canada Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.2 Europe Marketing Automation Market: An Analysis
4.2.1 Europe Marketing Automation Market by Value
Table 66: Europe Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Table 67: Europe Marketing Automation Market by Value; 2022-2026 (US$ Billion)
4.2.2 Europe Marketing Automation Market by Region (UK, Germany, Spain and Rest of Europe)
Table 68: Europe Marketing Automation Market by Region; 2021 (Percentage, %)
4.2.3 UK Marketing Automation Market by Value
Table 69: UK Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 70: UK Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.2.4 Germany Marketing Automation Market by Value
Table 71: Germany Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 72: Germany Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.2.5 Spain Marketing Automation Market by Value
Table 73: Spain Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 74: Spain Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.2.6 Rest of Europe Marketing Automation Market by Value
Table 75: Rest of Europe Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 76: Rest of Europe Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.3 APAC Marketing Automation Market: An Analysis
4.3.1 APAC Marketing Automation Market by Value
Table 77: APAC Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Table 78: APAC Marketing Automation Market by Value; 2022-2026 (US$ Billion)
4.3.2 APAC Marketing Automation Market by Solution (Cross Channel Campaign Management (CCCM), Real-time Interaction Management (RTIM), Lead-to-revenue Management (L2RM), Marketing Resource Management (MRM), Content Marketing Platform (CMP) and Through-channel Marketing Automation (TCMA))
Table 79: APAC Marketing Automation Market by Solution; 2021 (Percentage, %)
4.3.3 APAC Cross Channel Campaign Management (CCCM) Marketing Automation Market by Value
Table 80: APAC CCCM Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 81: APAC CCCM Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.3.4 APAC Real-time Interaction Management (RTIM) Marketing Automation Market by Value
Table 82: APAC RTIM Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 83: APAC RTIM Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.3.5 APAC Lead-to-revenue Management (L2RM) Marketing Automation Market by Value
Table 84: APAC L2RM Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 85: APAC L2RM Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.3.6 APAC Marketing Resource Management (MRM) Marketing Automation Market by Value
Table 86: APAC MRM Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 87: APAC MRM Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.3.7 APAC Through-channel Marketing Automation (TCMA) Market by Value
Table 88: APAC TCMA Market by Value; 2017-2021 (US$ Million)
Table 89: APAC TCMA Market by Value; 2022-2026 (US$ Million)
4.3.8 APAC Content Marketing Platform (CMP) Marketing Automation Market by Value
Table 90: APAC CMP Marketing Automation Market by Value; 2018-2021 (US$ Million)
Table 91: APAC CMP Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.3.9 APAC Marketing Automation Market by Region (China, India, Japan, South Korea and Australia)
Table 92: APAC Marketing Automation Market by Region; 2021 (Percentage, %)
4.3.10 China Marketing Automation Market by Value
Table 93: China Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 94: China Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.3.11 India Marketing Automation Market by Value
Table 95: India Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 96: India Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.3.12 Japan Marketing Automation Market by Value
Table 97: Japan Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 98: Japan Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.3.13 South Korea Marketing Automation Market by Value
Table 99: South Korea Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 100: South Korea Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.3.14 Australia Marketing Automation Market by Value
Table 101: Australia Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 102: Australia Marketing Automation Market by Value; 2022-2026 (US$ Million)
4.4 ROW Marketing Automation Market: An Analysis
4.4.1 ROW Marketing Automation Market by Value
Table 103: ROW Marketing Automation Market by Value; 2017-2021 (US$ Million)
Table 104: ROW Marketing Automation Market by Value; 2022-2026 (US$ Million)
5. Impact of COVID-19
5.1 Impact of COVID-19
5.1.1 Impact of COVID-19 on Global Marketing Automation Market
5.1.2 Post COVID-19 Scenario
6. Market Dynamics
6.1 Growth Driver
6.1.1 Increasing Number of Gmail Users
Table 105: Global Number of Active Email Users; 2020-2024 (Billion)
6.1.2 Surging Adoption of Cloud Computing Technology
Table 106: Global Cloud Computing Market by Value; 2019-2024 (US$ Billion)
6.1.3 Growing Social Media Usage
Table 107: Global Number of Social Media Users; Jan, 2018-Jan, 2022 (Billion)
6.1.4 Escalating E-commerce Adoption
Table 108: Global Retail E-commerce Sales; 2015-2021 (US$ Trillion and Percentage, %)
6.1.5 Growing Trend of Mobile Marketing
Table 109: Global Mobile Marketing Market by Value; 2020-2025 (US$ Billion)
6.2 Challenges
6.2.1 Data Quality Issues
6.2.2 Problem of Cyber Security
6.2.3 High Initial Implementation Cost
6.3 Market Trends
6.3.1 Integration of Artificial Intelligence (AI) with Marketing Automation Software
Table 110: Global Artificial Intelligence Software Market Revenue; 2021-2025 (US$ Billion)
6.3.2 Increasing Focus on Personalized Marketing
6.3.3 Growing Use of Predictive Analytics
5.3.4 Growing Shift towards Multi-channel Marketing
6.3.5 Introduction of Chatbots
7. Competitive Landscape
7.1 Global Marketing Automation Players by Market Share
Table 111: Global Marketing Automation Players by Market Share; 2021 (Percentage, %)
7.2 The US Marketing Automation Players by Market Share
Table 112: The US Marketing Automation Players by Market Share; 2021 (Percentage, %)
8. Company Profiles
8.1 IBM Corporation
8.1.1 Business Overview
8.1.2 Operating Segments
Table 113: IBM Corporation Revenue by Segments; 2021 (Percentage, %)
8.1.3 Business Strategy
8.2 HubSpot, Inc.
8.2.1 Business Overview
8.2.2 Operating Segments
Table 114: HubSpot, Inc. Total Revenue by Segments; 2021 (Percentage, %)
8.2.3 Business Strategy
8.3 Microsoft Corporation
8.3.1 Business Overview
8.3.2 Operating Segments
Table 115: Microsoft Corporation Revenue by Segments; 2021 (Percentage, %)
8.3.3 Business Strategy
8.4 Adobe Inc.
8.4.1 Business Overview
8.4.2 Operating Segments
Table 116: Adobe Inc. Revenue by Segments; 2021 (Percentage, %)
8.4.3 Business Strategy
8.5 Oracle Corporation
8.5.1 Business Overview
8.5.2 Operating Segments
Table 117: Oracle Corporation Revenue by Segments; 2021 (Percentage, %)
8.5.3 Business Strategy
8.6 Salesforce Inc.
8.6.1 Business Overview
8.6.2 Operating Segments
Table 118: Salesforce Inc. Revenues From Sources; 2021 (Percentage, %)
8.6.3 Business Strategy
8.7 SAP
8.7.1 Business Overview
8.7.2 Operating Segments
Table 119: SAP Revenue by Segments; 2021 (Percentage, %)
8.7.3 Business Strategy
8.8 Teradata
8.8.1 Business Overview
8.8.2 Operating Segments
Table 120: Teradata Revenue by Segments; 2021 (Percentage, %)
8.8.3 Business Strategy
8.9 Act On
8.9.1 Business Overview
8.9.2 Business Strategy
8.10 SAS Institute
8.10.1 Business Overview
8.10.2 Business Strategy

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