Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)
European SVOD market is expected to record a value of US$19.92 billion in 2026, rising at a CAGR of 10.84%, for the period spanning 2022-2026. The factors such as growth in video streaming, rising use of social media, upsurge in tablet users and rapid urbanization would drive the growth of the market. However, the market growth would be challenged by presence of numerable OTT platforms, challenge of content piracy and problems associated with customer retention. A few notable trends may include rising adoption of artificial intelligence, reducing cost of connectivity and rising role of cloud services.
In 2021, the SVOD industry in Europe has witnessed a remarkable surge, with the increase in the number of subscribers. The free trial proposition during the pandemic has represented a major incentive to familiarize with the SVOD services. As a result, on-demand services have experienced greater popularity, extending their influence on all Western Europe households, reaching the mass market in many countries.
Based on country, the U.K. had the fastest growing market in Europe and would continue to dominate in coming years, due to the presence of a vast population that supports online video streaming services. Companies in the SVOD space would enable better delivery of video streaming services; helping to drive OTT video services adoption across the region. Further, competition among streaming services providers would also ramp up as more services become available to consumers in Europe.
Scope of the report:
- The report provides a comprehensive analysis of the Europe SVOD (Subscription Video on Demand) market.
- The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
- The competitive landscape of the market, along with the company profiles of leading players (Amazon.com, Inc., Apple Inc., The Walt Disney Company, Netflix Inc., Warner Media and DAZN Group) are also presented in detail.
- Video Streaming Service Providers
- OTT (Over-the-Counter) Platforms
- End Users (Potential Viewers, Advertising Agencies and Media Industry)
- Network Providers
- Consulting Firms
- Investment Banks
- Government Bodies & Regulating Authorities
- 1. Overview
- 1.1 Introduction
- 1.2 Categorization of Video on Demand (VOD)
- Table 1: Categorization of Video on Demand (VOD)
- 1.3 Monetization Models of SVOD, AVOD and TVOD
- Table 2: Monetization Models of SVOD, AVOD and TVOD
- 1.4 Benefits of SVOD
- Table 3: Benefits of SVOD
- 1.5 SVOD and The Emerging Video Content
- Table 4: SVOD and The Emerging Video Content
- 2. COVID-19 Impact
- 2.1 Growth in Work From Home (WFH) Population
- Table 5: Europe WFH Population Share by Top Ten Countries (2020)
- 2.2 Increase in Over-the-Top (OTT) Video Subscription
- Table 6: Number of Over-the-Top (OTT) Video Subscribers in Europe (2016-2020)
- 2.3 Surge in Internet Users
- Table 7: Number of Internet Users in Top Ten European Union countries (2020)
- 2.4 Digital Release of Theatrical Movies
- 3. Europe Market Analysis
- 3.1 Europe SVOD Market by Value
- Table 8: Europe SVOD Market by Value (2017-2021)
- 3.2 Europe SVOD Market Forecast by Value
- Table 9: Europe SVOD Market Forecast by Value (2022-2026)
- 3.3 Europe SVOD Market by Country
- Table 10: Europe SVOD Market by Country (2021)
- 3.3.1 The U.K. SVOD Market by Value
- Table 11: The U.K. SVOD Market by Value (2017-2021)
- 3.3.2 The U.K. SVOD Market Forecast by Value
- Table 12: The U.K. SVOD Market Forecast by Value (2022-2026)
- 3.3.3 Germany SVOD Market by Value
- Table 13: Germany SVOD Market by Value (2017-2021)
- 3.3.4 Germany SVOD Market Forecast by Value
- Table 14: Germany SVOD Market Forecast by Value (2022-2026)
- 3.3.5 France SVOD Market by Value
- Table 15: France SVOD Market by Value (2017-2021)
- 3.3.6 France SVOD Market Forecast by Value
- Table 16: France SVOD Market Forecast by Value (2022-2026)
- 3.3.7 Sweden SVOD Market by Value
- Table 17: Sweden SVOD Market by Value (2017-2021)
- 3.3.8 Sweden SVOD Market Forecast by Value
- Table 18: Sweden SVOD Market Forecast by Value (2022-2026)
- 3.3.9 Italy SVOD Market by Value
- Table 19: Italy SVOD Market by Value (2017-2021)
- 3.3.10 Italy SVOD Market Forecast by Value
- Table 20: Italy SVOD Market Forecast by Value (2022-2026)
- 3.3.11 Rest of Europe SVOD Market by Value
- Table 21: Rest of Europe SVOD Market by Value (2017-2021)
- 3.3.12 Rest of Europe SVOD Market Forecast by Value
- Table 22: Rest of Europe SVOD Market Forecast by Value (2022-2026)
- 4. Market Dynamics
- 4.1 Growth Drivers
- 4.1.1 Growth in Video Streaming
- Table 23: Europe Video Streaming Market (2020-2025)
- 4.1.2 Rising Use of Social Media
- Table 24: Active Social Media Penetration in Selected European Countries (2021)
- 4.1.3 Upsurge in Tablet Users
- Table 25: Number of Tablet Users in Western Europe (2016-2021)
- 4.1.4 Rapid Urbanization
- Table 26: Europe Urban Population (2016-2021)
- 4.2 Key Trends
- 4.2.1 Rising Adoption of Artificial Intelligence
- Table 27: Europe Artificial Intelligence Spending (2019-2021)
- 4.2.2 Declining Cost of Connectivity
- Table 28: Average Mobile Data Price in Selected Western European Countries (2019-2021)
- 4.2.3 Rising Role of Cloud Services
- Table 29: Europe Cloud Services Market Revenue (2018-2021)
- 4.3 Challenges
- 4.3.1 Presence of Numerable OTT Platforms
- 4.3.2 Challenge of Content Piracy
- 4.3.3 Problem Associated with Customer Retention
- 5. Competitive Landscape
- 5.1 Europe Market
- 5.1.1 Europe SVOD Market Share by Company
- Table 30: Europe SVOD Market Share by Company (2021)
- 5.1.2 Germany SVOD Market Share by Company
- Table 31: Germany SVOD Market Share by Company (2021)
- 5.1.3 Austria SVOD Market Share by Company
- Table 32: Austria SVOD Market Share by Company (2021)
- 6. Company Profiles
- 6.1 Amazon.com, Inc. (Prime Video)
- 6.1.1 Business Overview
- 6.2 Apple Inc. (Apple TV+)
- 6.2.1 Business Overview
- 6.3 The Walt Disney Company (Disney+)
- 6.3.1 Business Overview
- 6.4 Netflix Inc.
- 6.4.1 Business Overview
- 6.5 Warner Media (HBO MAX)
- 6.5.1 Business Overview
- 6.6 DAZN Group (DAZN)
- 6.6.1 Business Overview
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