Europe Online Fashion Market

Europe Online Fashion Market (Apparel and Footwear): Insights & Forecast with Potential Impact of COVID-19 (2023-2027)


Europe online fashion market is forecasted to reach US$180.70 billion in 2027, experiencing growth at a CAGR of 10% during the period spanning from 2023 to 2027. Growth in the Europe online fashion market was supported by factors rising internet users, increasing urban population, rising mobile web traffic, high adoption rate of e-commerce over retail outlets and snowballing social media users. However, the market growth would be challenged by difficulty to retain customers and environmental impact & human rights violations.

The market is anticipated to experience certain trends like personalization, multi-channel demands immersion through social media and involvement of artificial intelligence. The Europe online fashion market by type can be segmented into the following segments: apparel and footwear. In 2022, the dominant share of Europe online fashion market was held by apparel, followed by footwear.

The Europe online fashion market by region can be segmented into the following regions: North and Western Europe, Southern Europe, Central Europe, and Eastern Europe. In 2022, the dominant share of market was held by North and Western Europe, followed by Southern Europe, Central Europe, and Eastern Europe. Further, the Central Europe online fashion market can be segmented as follows: Poland, Romania, Czechia, and Hungary. In 2022, dominant share of the Central Europe online fashion market was held by Poland, followed by Czechia, Romania, and Hungary.

Scope of the report:
  • The report provides a comprehensive analysis of the Europe online fashion market with potential impact of COVID-19.
  • The major regional markets (North and Western Europe, Southern Europe, Central Europe, and Eastern Europe) have been analyzed.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The company profiles of leading players (Zalando, Inditex, Amazon, Asos, H&M, and Next) are also presented in detail.
Key Target Audience:
  • Apparel and Footwear Manufacturers
  • Raw Material Providers
  • End Users (Consumers)
  • Investment Banks
  • Government Bodies & Regulating Authorities


1. Market Overview
1.1 Online Shopping
1.1.1 Online Shopping- Introduction
1.1.2 History
Table 1: History of Online Shopping
1.2 E-Commerce
1.2.1 Types of E- Commerce
Table 2: Types of E- Commerce
1.2.2 Advantages and Disadvantages of E-commerce
Table 3: Advantages and Disadvantages
2. Impact of COVID-19
2.1 Impact of COVID-19 on Global Economy
2.2 Impact of COVID-19 on Industries
Table 4: Online Penetration of Industries (2019-2020)
2.3 Impact of COVID-19 on Online Fashion
Table 5: Online Penetration of Fashion Market in Europe (2019-2021)
3. Market Analysis
3.1 Europe Online Fashion Market by Value
Table 6: Europe Online Fashion Market by Value (2018-2022)
3.2 Europe Online Fashion Market Forecast by Value
Table 7: Europe Online Fashion Market Forecast by Value (2023-2027)
3.3 Europe Online Fashion Market by Segment
Table 8: Europe Online Fashion Market by Segment (2022)
3.3.1 Europe Online Apparel Market by Value
Table 9: Europe Online Apparel Market by Value (2018-2022)
3.3.2 Europe Online Apparel Market Forecast by Value
Table 10: Europe Online Apparel Market Forecast by Value (2023-2027)
3.3.3 Europe Online Footwear Market by Value
Table 11: Europe Online Footwear Market by Value (2018-2022)
3.3.4 Europe Online Footwear Market Forecast by Value
Table 12: Europe Online Footwear Market Forecast by Value (2023-2027)
3.4 Europe Online Fashion Market by Region
Table 13: Europe Online Fashion Market by Region (2022)
4. Regional Market
4.1 North and Western Europe
4.1.1 North and Western Europe Online Fashion Market by Value
Table 14: North and Western Europe Market by Value (2018-2022)
4.1.2 North and Western Europe Online Fashion Market Forecast by Value
Table 15: North and Western Europe Market Forecast by Value (2023-2027)
4.1.3 North and Western Europe Online Fashion Market by Segment
Table 16: North and Western Europe Online Fashion Market by Segment (2022)
4.1.4 North and Western Europe Online Fashion Segment Market Forecast by Value
Table 17: North and Western Europe Online Fashion Segment Market Forecast by Value (2022-2027)
4.2 Eastern Europe
4.2.1 Eastern Europe Online Fashion Market by Value
Table 18: Eastern Europe Online Fashion Market by Value (2018-2022)
4.2.2 Eastern Europe Online Fashion Market Forecast by Value
Table 19: Eastern Europe Online Fashion Market Forecast by Value (2023-2027)
4.2.3 Eastern Europe Online Fashion Market by Segment
Table 20: Eastern Europe Online Fashion Market by Segment (2022)
4.2.4 Eastern Europe Online Fashion Market Segment Forecast by Value
Table 21: Eastern Europe Online Fashion Market Segment Forecast by Value (2022-2027)
4.3 Southern Europe
4.3.1 Southern Europe Online Fashion Market by Value
Table 22: Southern Europe Online Fashion Market by Value (2018-2022)
4.3.2 Southern Europe Online Fashion Market Forecast by Value
Table 23: Southern Europe Online Fashion Market Forecast by Value (2023-2027)
4.3.3 Southern Europe Online Fashion Market by Segment
Table 24: Southern Europe Online Fashion Market by Segment (2022)
4.3.4 Southern Europe Online Fashion Market Segment Forecast by Value
Table 25: Southern Europe Online Fashion Market Segment Forecast by Value (2022-2027)
4.4 Central Europe
4.4.1 Central Europe Online Fashion Market by Value
Table 26: Central Europe Online Fashion Market by Value (2018-2022)
4.4.2 Central Europe Online Fashion Market Forecast by Value
Table 27: Central Europe Online Fashion Market Forecast by Value (2023-2027)
4.4.3 Central Europe Online Fashion Market by Segment
Table 28: Central Europe Online Fashion Market by Segment (2022)
4.4.4 Central Europe Online Fashion Market Segment Forecast by Value
Table 29: Central Europe Online Fashion Market Segment Forecast by Value (2022-2027)
4.4.5 Poland Online Fashion Market Forecast by Value
Table 30: Poland Online Fashion Market Forecast by Value (2022-2027)
4.4.6 Poland Online Fashion Market by Segment
Table 31: Poland Online Fashion Market by Segment (2022)
4.4.7 Poland Online Fashion Market Segment Forecast by Value
Table 32: Poland Online Fashion Market Segment Forecast by Value (2022-2027)
4.4.8 Czechia Online Fashion Market Forecast by Value
Table 33: Czechia Online Fashion Market Forecast by Value (2022-2027)
4.4.9 Czechia Online Fashion Market by Segment
Table 34: Czechia Online Fashion Market by Segment (2022)
4.4.10 Czechia Online Fashion Market Segment Forecast by Value
Table 35: Czechia Online Fashion Market Segment Forecast by Value (2022-2027)
4.4.11 Romania Online Fashion Market Forecast by Value
Table 36: Romania Online Fashion Market Forecast by Value (2022-2027)
4.4.12 Romania Online Fashion Market by Segment
Table 37: Romania Online Fashion Market by Segment (2022)
4.4.13 Romania Online Fashion Market Segment Forecast by Value
Table 38: Romania Online Fashion Market Segment Forecast by Value(2022-2027)
4.4.14 Hungary Online Fashion Market Forecast by Value
Table 39: Hungary Online Fashion Market Forecast by Value (2022-2027)
4.4.15 Hungary Online Fashion Market by Segment
Table 40: Hungary Online Fashion Market by Segment (2022)
4.4.16 Hungary Online Fashion Market Segment Forecast by Value
Table 41: Hungary Online Fashion Market Segment Forecast by Value (2022-2027)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Rising Internet Users
Table 42: Europe Internet Users (2010-2025)
5.1.2 Mounting Urban Population
Table 43: Europe Total and Urban Population (2015-2022)
5.1.3 Increasing Mobile Web Traffic
Table 44: Global Mobile’s Share of Web Traffic (2015-2022)
5.1.4 Adopting E-commerce over Retail Stores
Table 45: Global Online and Offline Fashion Users (2017-2022)
5.1.5 Increasing Social Media Users
Table 46: Global Social Media Users (2016-2022)
5.2 Key Trends & Developments
5.2.1 Personalization
5.2.2 Multi-Channel Demands Immersion through Social Media
5.2.3 Technological Innovations
5.2.4 Involvement of Artificial Intelligence
Table 47: Europe Artificial Intelligence Penetration in Various E-commerce Business (2022)
5.3 Challenges
5.3.1 Difficult to Retain Customers
5.3.2 Environmental Impact & Human Rights Violations
6. Company Profiles
6.1 Zalando
6.1.1 Business Overview
6.2 Inditex
6.2.1 Business Overview
6.3 H&M
6.3.1 Business Overview
6.4 Next
6.4.1 Business Overview
6.5 Amazon
6.5.1 Business Overview
6.6 Asos
6.6.1 Business Overview

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