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China Short Video & Live Streaming Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

Best Price Guarantee Length Publisher Published Date SKU
from $1,250 65 Pages Koncept Analytics December, 2022 KOAN17553532
Best Price Guarantee
Price from $1,250
Length 65 Pages
Publisher Koncept Analytics
Published Date December, 2022
SKU KOAN17553532

China Short Video & Live Streaming Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China short video market is expected to record a value of US$179.24 billion in 2026, growing at a CAGR of 33.46% for the period spanning 2022-2026. Further, China live streaming market is anticipated to reach US$103.39 billion in 2026, experiencing growth at a CAGR of 35.29% during the period spanning from 2022 to 2026. Factors such as increasing population, growing adoption of smartphones, surging integration with artificial intelligence, mounting penetration of internet users and expanding urbanization would drive the growth of the market. However, the market growth would be challenged by stringent government regulations regarding video content, fake traffic on live streaming sites and low network connectivity. A few notable trends may include upsurge in demand for video content, accelerating penetration of 4G and 5G networks, escalating popularity of online videos and rising preference for live streaming over social posts.

Short videos and live streaming are gaining popularity on social platforms. Short videos offer social entertainment to users with fragmented time, while live streaming addresses real-time socializing needs. China has the world’s largest user base of short videos and live streaming.

Based on the type of live streaming, China live streaming market can be classified into two key categories, named as, game live streaming and non-game live streaming which includes entertainment, e-commerce and education among others.

Scope of the Report:

  • The report provides a comprehensive analysis of China short video & live streaming market, segmented on the basis of DAUs and type.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Tencent Holdings Ltd. (Tencent Video), Beijing Kuaishou Technology Co. Ltd. (Kuaishou), Momo Inc. (Momo), JOYY Inc. (Bigo Live), Bilibili Inc. (Bilibili) and ByteDance Ltd. (Douyin)) are also presented in detail.
Key Target Audience:
  • Network Providers
  • Video Streaming Service Providers and Distributors
  • Web Browsing & Advertisement Agencies
  • Potential Audience (Consumers & Business Entities)
  • Industry Investors
  • Government Bodies & Regulating Authorities


1. Market Overview
1.1 Introduction
1.2 China Short Video Business Model
Table 1: China Short Video Business Model
1.3 Content Categories of Live Streaming
Table 2: Content Categories of Live Streaming
1.4 Working of Live Streaming
Table 3: Working of Live Streaming
1.5 Value Chain of China Live Streaming Sector
Table 4: Value Chain of China Live Streaming Sector
1.6 Live Streaming E-commerce
Table 5: China Live Streaming E-commerce Ecosystem
1.7 Difference of Live Streaming from Other Shopping Channels
Table 6: Difference of Live Streaming in China from Other Shopping Channels
1.8 Emerging Monetization Opportunities
Table 7: Emerging Monetization Opportunities
2. Impact of COVID-19
2.1 Growth in Short Video Advertising Expenses
Table 8: Short Video Advertising Expenses in China (3Q 2019-3Q 2020)
2.2 Increased Time Spent on Live Streaming Platforms
Table 9: Average Daily Time Spend per DAU with Live Streaming in China (2016-2020)
2.3 Decline in Tourism
Table 10: Impact of COVID-19 on Tourist Arrivals in Asia Pacific by Country (2020)
2.4 Rise in User Base of Video-based Social Platforms
Table 11: Average DAUs & MAUs of Kuaishou (2017- 9M 2020)
2.5 Upswing in Consumption of Short Video Services
Table 12: Penetration of Short Video Services in China (September 2019 - September 2020)
3. China Market Analysis
3.1 China Short Video Market by Value
Table 13: China Short Video Market by Value (2017-2021)
3.2 China Short Video Market Forecast by Value
Table 14: China Short Video Market Forecast by Value (2022-2026)
3.3 China Short Video Market by Average DAUs
Table 15: China Short Video Market by Average DAUs (2017-2021)
3.4 China Short Video Market Forecast by Average DAUs
Table 16: China Short Video Market Forecast by Average DAUs (2022-2026)
3.5 China Live Streaming Market by Value
Table 17: China Live Streaming Market by Value (2017-2021)
3.6 China Live Streaming Market Forecast by Value
Table 18: China Live Streaming Market Forecast by Value (2022-2026)
3.7 China Live Streaming Market by Average DAUs
Table 19: China Live Streaming Market by Average DAUs (2017-2021)
3.8 China Live Streaming Market Forecast by Average DAUs
Table 20: China Live Streaming Market Forecast by Average DAUs (2022-2026)
3.9 China Live Streaming Market by Type
Table 21: China Live Streaming Market by Type (2021)
3.9.1 China Game Live Streaming Market by Value
Table 22: China Game Live Streaming Market by Value (2017-2021)
3.9.2 China Game Live Streaming Market Forecast by Value
Table 23: China Game Live Streaming Market Forecast by Value (2022-2026)
3.9.3 China Non-Game Live Streaming Market by Value
Table 24: China Non-Game Live Streaming Market by Value (2017-2021)
3.9.4 China Non-Game Live Streaming Market Forecast by Value
Table 25: China Non-Game Live Streaming Market Forecast by Value (2022-2026)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Increasing Population
Table 26: Population of China (2017-2021)
4.1.2 Growing Adoption of Smartphones
Table 27: Number of Smartphone Users in China (2016-2023)
4.1.3 Surging Integration with Artificial Intelligence
Table 28: China Artificial Intelligence Market (2017-2021)
4.1.4 Mounting Penetration of Internet Users
Table 29: China Mobile Internet User Population (2016-2023)
4.1.5 Rising Popularity of Video Games & eSports
Table 30: Game-Centric Live Streaming Platform MAUs in China (2016-2023)
4.1.6 Rising Urbanization
Table 31: Urban Population of China (2017-2021)
4.2 Key Trends and Developments
4.2.1 Upsurge in Demand for Video Content
Table 32: Digital Video Viewers in China (2018-2023)
4.2.2 Accelerating Penetration of 4G and 5G Networks
Table 33: Mobile Subscriptions by Technology Generations in China (2020-2025)
4.2.3 Escalating Popularity of Online Videos
Table 34: China Mobile Internet Users' Average Daily Time Spent Online by Core App Function (2015-2025)
4.2.4 Rising Preference for Live Streaming over Social Posts
4.3 Challenges
4.3.1 Stringent Government Regulations regarding Video Content
4.3.2 Fake Traffic on Live Streaming Sites
4.3.3 Low Network Connectivity
5. Competitive Landscape
5.1 China Market
5.1.1 China Talent Show Live Streaming Market Share by Key Players
Table 35: China Talent Show Live Streaming Market Share by Key Players (2021)
6. Company Profiles
6.1 Tencent Holdings Ltd. (Tencent Video)
6.1.1 Business Overview
6.2 Beijing Kuaishou Technology Co. Ltd. (Kuaishou)
6.2.1 Business Overview
6.3 Momo Inc. (Momo)
6.3.1 Business Overview
6.4 JOYY Inc. (Bigo Live)
6.4.1 Business Overview
6.5 Bilibili Inc. (Bilibili)
6.5.1 Business Overview
6.6 ByteDance Ltd. (Douyin)
6.6.1 Business Overview

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