China Household Care Market (Fabric Care, Home Care & Personal Hygiene): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)
China’s household care market is forecasted to reach US$29.23 billion in 2026, representing growth at a CAGR of 8.30% for the period spanning from 2022-2026. The factors such as rapid urbanization, increasing personal disposable income, improvement in consumer confidence, changing lifestyle habits and growing preference of personalized soaps are expected to drive the market. However, growth of the industry would be challenged by high competitive pressure, retail consolidations and quality control. Few notable trends include high demand for premium products and technological innovations. In 2020, the outbreak of COVID-19 pandemic has created a favorable impact on the market as the great lockdown has raised the demand of household care products.
Household care products (fabric care, home care and personal hygiene) includes wide range of consumer goods (air care, dishwashing, bleach, insecticides, laundry care, surface care, toilet care, clothes detergents & soaps) which are used by users at home on daily basis. Among them, personal hygiene products (liquid soap and bar soap) are becoming popular necessities for consumers due to increase in healthcare awareness.
The market is growing due to increasing number of fabric care distribution channels in urban cities, improving consumer confidence among population, accelerating household consumption expenditure and growing personal care market.
Scope of the report:
- The report provides a comprehensive analysis of the China household care market, segmented into fabric care (bar laundry detergent, liquid laundry detergent & bar laundry detergent), home care (kitchen care, general home care & toilet care) and personal hygiene (liquid soap & bar soap).
- The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.
- The company profiles of leading players (Blue Moon Group Holdings Limited, Vinda International, Hengan International Group Company Limited, The Procter & Gamble Company, Reckitt Benckiser Group Plc and Unilever Plc) are also presented in detail.
- Household Care Product Manufacturers
- Ingredients Suppliers
- End Users
- Consulting Firms
- Investment Banks
- Government Bodies & Regulating Authorities
- 1. Market Overview
- 1.1 Introduction
- Table 1: Classification of Household Care Products
- 1.2 Classification of Household Care Products
- 1.3 Supply Chain of Chinese Household Care Industry
- Table 2: Supply Chain of Chinese Household Care Industry
- 1.4 Distribution Channels of Chinese Household Care Industry
- Table 3: Distribution Channels of Chinese Household Care Industry
- 2. Impact of COVID-19
- 2.1 Introduction
- 2.2 Growth in Online Distribution Channels
- Table 4: China Online Household Care Industry* (2016-2020)
- 3. China Household Care Market Analysis
- 3.1 China Household Care Market Value
- Table 5: China Household Care Market Value (2017-2021)
- 3.2 China Household Care Market Value Forecast
- Table 6: China Household Care Market Value Forecast (2022-2026)
- 3.3 China Household Care Market Value by Segments
- Table 7: China Household Care Market Value by Segments (2021)
- 3.3.1 China Fabric Care Market Value
- Table 8: China Fabric Care Market Value (2017-2021)
- 3.3.2 China Fabric Care Market Value Forecast
- Table 9: China Fabric Care Market Value Forecast (2022-2026)
- 3.3.3 China Fabric Care Market Value by Segments
- Table 10: China Fabric Care Market Value by Segments (2021)
- 3.3.4 China Powder Laundry Detergent Market Value
- Table 11: China Powder Laundry Detergent Market Value (2017-2021)
- 3.3.5 China Powder Laundry Detergent Market Value Forecast
- Table 12: China Powder Laundry Detergent Market Value Forecast (2022-2026)
- 3.3.6 China Liquid Laundry Detergent Market Value
- Table 13: China Liquid Laundry Detergent Market Value (2017-2021)
- 3.3.7 China Liquid Laundry Detergent Market Value Forecast
- Table 14: China Liquid Laundry Detergent Market Value Forecast (2022-2026)
- 3.3.8 China Liquid Laundry Detergent Market Value by City
- Table 15: China Liquid Laundry Detergent Market Value by City (2021)
- 3.3.9 China Liquid Laundry Detergent Market Value by Distribution Channels
- Table 16: China Liquid Laundry Detergent Market Value by Distribution Channels (2021)
- 3.3.10 China Bar Laundry Detergent Market Value
- Table 17: China Bar Laundry Detergent Market Value (2017-2021)
- 3.3.11 China Bar Laundry Detergent Market Value Forecast
- Table 18: China Bar Laundry Detergent Market Value Forecast (2022-2026)
- 3.3.12 China Home Care Market Value
- Table 19: China Home Care Market Value (2017-2021)
- 3.3.13 China Home Care Market Value Forecast
- Table 20: China Home Care Market Value Forecast (2022-2026)
- 3.3.14 China Home Care Market Value by Segments
- Table 21: China Home Care Market Value by Segments (2021)
- 3.3.15 China Kitchen Care Market Value
- Table 22: China Kitchen Care Market Value (2017-2021)
- 3.3.16 China Kitchen Care Market Value Forecast
- Table 23: China Kitchen Care Market Value Forecast (2022-2026)
- 3.3.17 China General Home Care Market Value
- Table 24: China General Home Care Market Value (2017-2021)
- 3.3.18 China General Home Care Market Value Forecast
- Table 25: China General Home Care Market Value Forecast (2022-2026)
- 3.3.19 China Toilet Care Market Value
- Table 26: China Toilet Care Market Value (2017-2021)
- 3.3.20 China Toilet Care Market Value Forecast
- Table 27: China Toilet Care Market Value Forecast (2022-2026)
- 3.3.21 China Personal Hygiene Market Value
- Table 28: China Personal Hygiene Market Value (2017-2021)
- 3.3.22 China Personal Hygiene Market Value Forecast
- Table 29: China Personal Hygiene Market Value Forecast (2022-2026)
- 3.3.23 China Personal Hygiene Market Value by Segments
- Table 30: China Personal Hygiene Market Value by Segments (2021)
- 3.3.24 China Bar Soap Market Value
- Table 31: China Bar Soap Market Value (2017-2021)
- 3.3.25 China Bar Soap Market Value Forecast
- Table 32: China Bar Soap Market Value Forecast (2022-2026)
- 3.3.26 China Liquid Soap Market Value
- Table 33: China Liquid Soap Market Value (2017-2021)
- 3.3.27 China Liquid Soap Market Value Forecast
- Table 34: China Liquid Soap Market Value Forecast (2022-2026)
- 3.3.28 China Liquid Soap Market Value by City
- Table 35: China Liquid Soap Market Value by City (2021)
- 3.4 China Household Care Market Value by Distribution Channels
- Table 36: China Household Care Market Value by Distribution Channels (2021)
- 4. Market Dynamics
- 4.1 Growth Drivers
- 4.1.1 Rapid Urbanization
- Table 37: China Urban Population (2017-2021)
- 4.1.2 Increasing Personal Disposable Income
- Table 38: China GDP per Capita (2017-2021)
- 4.1.3 Improvement in Consumer Confidence
- 4.1.4 Changing Lifestyle Habits
- 4.1.5 Growing Preference of Personalized Soaps
- 4.2 Key Trends and Developments
- 4.2.1 High Demand for Premium Products
- 4.2.2 Technological Advancements
- 4.3 Challenges
- 4.3.1 High Competitive Pressure
- 4.3.2 Retail Consolidations
- 4.3.3 Quality Control
- 5. Company Profiles
- 5.1 Blue Moon Group Holdings Limited
- 5.1.1 Business Overview
- Table 39: Blue Moon Product Portfolio
- 5.2 Vinda International
- 5.2.1 Business Overview
- 5.3 Hengan International Group Company Limited
- 5.3.1 Business Overview
- 5.4 The Procter & Gamble Company
- 5.4.1 Business Overview
- Table 40: P&G Product Portfolio
- 5.5 Reckitt Benckiser Group Plc
- 5.5.1 Business Overview
- 5.6 Unilever Plc
- 5.6.1 Business Overview
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