China Grocery Market with Focus on Fresh Segment (Type, Channel, & Product): Insights & Forecast with Potential Impact of COVID-19 (2024-2028)

China Grocery Market with Focus on Fresh Segment (Type, Channel, & Product): Insights & Forecast with Potential Impact of COVID-19 (2024-2028)


The China fresh grocery market is forecasted to reach US$1.12 trillion in 2028, experiencing growth at a CAGR of 4.76% during the period spanning from 2024 to 2028. Growth in the China fresh grocery market was supported by factors such as aging population, rising disposable income, growth in organic food market and rising adoption of e-commerce. However, the market growth is expected to be restrained by regulatory tightening, infrastructural & logistic challenges and high wastage & low profit margins.

The China grocery market by type can be segmented as follows: fresh grocery market and fast moving consumer goods (FMCG). In 2023, the dominant share of China grocery market was held by fresh grocery, followed by FMCG. The China grocery market by channel can be segmented as follows: brick and mortar and online channel. The largest share of the market was being held by brick and mortar, followed by online channel. The China brick & mortar store grocery market can be further segmented as follows: modern retailing, traditional retailing and other, whereas online grocery market can be further segmented as follows: traditional e-commerce, on-demand and community group purchase.

The China fresh grocery market by product can be segmented as follows: dairy products & eggs, fresh vegetables, fresh fruits, fresh meat, fresh fish and fresh seafood. In 2023, the dominant share of market was being held by dairy products & eggs, followed by fresh vegetables and fresh fruits. Factors such as expansion in lower tier cities and changing lifestyle and dietary patterns helped in boosting market growth.

Scope of the report:
  • The report provides a comprehensive analysis of the China grocery market with focus on fresh segment with potential impact of COVID-19.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Walmart Inc., JD.com, Inc., Alibaba Group Holding Limited, Sun Art Retail Group Limited, Yonghui Superstores Co. Limited, China Resources Holdings Co., Ltd.) are also presented in detail.
Key Target Audience:
  • Grocery Retailers
  • Warehouse Players
  • E-Grocery Players
  • End Users (Businesses/Consumers)
  • Investment Banks
  • Government Bodies & Regulating Authorities


1. Market Overview
1.1 Grocery
1.1.1 Grocery- Introduction
1.2 Type of Grocery
1.2.1 Fresh Food
1.2.2 Fast Moving Consumer Goods (FMCG)
1.3 Grocery Channels
Table 1: Distribution Channel
1.3.1 Traditional Retailers
1.3.2 Modern Retailers
1.3.3 Online Retailers
1.4 Value Chain Analysis
Table 2: Fresh Food Value Chain Analysis
1.5 Advantages of Fresh Grocery
Table 3: Advantages of Fresh Grocery
1.6 Disadvantages of Fresh Grocery
Table 4: Disadvantages of Fresh Grocery
2. Impact of COVID- 19
2.1 Impact of COVID-19 on Grocery Market
2.2 Increased E- Grocery Penetration
Table 5: E-Grocery Penetration Rate in China (2016-2020)
2.3 Decreased Retail Stores Sales Growth
Table 6: Impact on Customer Numbers in Retail Outlets (2020)
2.4 Bulk Buying
Table 7: Common Stocked up Groceries (2020)
2.5 Rise in adoption of New Business Models
2.6 Post-COVID Scenario
3. Market Analysis
3.1 China Grocery Market by Value
Table 8: China Grocery Market by Value (2019-2023)
3.2 China Grocery Market Forecast by Value
Table 9: China Grocery Market Forecast by Value (2024-2028)
3.3 China Grocery Market by Type
Table 10: China Grocery Market by Type (2023)
3.3.1 China Fresh Grocery Market by Value
Table 11: China Fresh Grocery Market by Value (2019-2023)
3.3.2 China Fresh Grocery Market Forecast by Value
Table 12: China Fresh Grocery Market Forecast by Value (2024-2028)
3.3.3 China FMCG Market by Value
Table 13: China FMCG Market by Value (2019-2023)
3.3.4 China FMCG Market Forecast by Value
Table 14: China FMCG Market Forecast by Value (2024-2028)
3.4 China Grocery Market by Channel
Table 15: China Grocery Market by Channel (2023)
3.4.1 China Brick & Mortar Store Grocery Market by Value
Table 16: China Brick & Mortar Store Grocery Market by Value (2019-2023)
3.4.2 China Brick & Mortar Store Grocery Market Forecast by Value
Table 17: China Brick & Mortar Store Grocery Market Forecast by Value (2024-2028)
3.4.3 China Online Grocery Market by Value
Table 18: China Online Grocery Market by Value (2019-2023)
3.4.4 China Online Grocery Market Forecast by Value
Table 19: China Online Grocery Market Forecast by Value (2024-2028)
3.5 China Brick & Mortar Store Grocery Market by Segment
Table 20: China Brick & Mortar Store Grocery Market by Segment (2023)
3.5.1 China Modern Retailing Grocery Market by Value
Table 21: China Modern Retailing Grocery Market by Value (2019-2023)
3.5.2 China Modern Retailing Grocery Market Forecast by Value
Table 22: China Modern Retailing Grocery Market Forecast by Value (2024-2028)
3.5.3 China Traditional Retailing Grocery Market by Value
Table 23: China Traditional Retailing Grocery Market by Value (2019-2023)
3.5.4 China Traditional Retailing Grocery Market Forecast by Value
Table 24: China Traditional Retailing Grocery Market Forecast by Value (2024-2028)
3.6 China Online Grocery Market by Segment
Table 25: China Online Grocery Market by Segment (2023)
3.6.1 China Traditional E-commerce Grocery Market Forecast by Value
Table 26: China Traditional E-commerce Grocery Market Forecast by Value (2022-2028)
3.6.2 China Community Group Purchase Grocery Market Forecast by Value
Table 27: China Community Group Purchase Grocery Market Forecast by Value (2022-2028)
3.6.3 China On-Demand Grocery Market Forecast by Value
Table 28: China On-Demand Grocery Market Forecast by Value (2022-2028)
3.7 China Fresh Grocery Market by Channel
Table 29: China Fresh Grocery Market by Channel (2023)
3.7.1 China Brick & Mortar Store Fresh Grocery Market Forecast by Value
Table 30: China Brick & Mortar Store Fresh Grocery Market Forecast by Value (2022-2028)
3.7.2 China Online Fresh Grocery Market Forecast by Value
Table 31: China Online Fresh Grocery Market Forecast by Value (2022-2028)
3.8 China Fresh Grocery Market by Product
Table 32: China Fresh Grocery Market by Product (2023)
3.8.1 China Dairy Products & Eggs Market Forecast by Value
Table 33: China Dairy Products & Eggs Market Forecast by Value (2023-2028)
3.8.2 China Fresh Vegetables Market Forecast by Value
Table 34: China Fresh Vegetables Market Forecast by Value (2023-2028)
3.8.3 China Fresh Fruits Market Forecast by Value
Table 35: China Fresh Fruits Market Forecast by Value (2023-2028)
3.8.4 China Fresh Meat Market Forecast by Value
Table 36: China Fresh Meat Market Forecast by Value (2023-2028)
3.8.5 China Fresh Fish Market Forecast by Value
Table 37: China Fresh Fish Market Forecast by Value (2023-2028)
3.8.6 China Fresh Seafood Market Forecast by Value
Table 38: China Fresh Seafood Market Forecast by Value (2023-2028)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Aging Population
Table 39: China Population of Age 65 Years and Above (2016-2023)
4.1.2 Rising Disposable Income
Table 40: China Gross National Income (GNI) Per Capita (2016-2023)
4.1.3 Growth in Organic Food Market
Table 41: Organic Food Domestic Sales Value in China (2016-2023)
4.1.4 Rising Adoption of E- Commerce
Table 42: Gross Merchandise Volume of Fresh Food E-commerce in China (2016-2023)
4.1.5 Expansion in Lower Tier Cities
4.1.6 Change in Lifestyles
4.2 Key Trends & Developments
4.2.1 In-Store Digitalization
4.2.2 Revamping Foodservice Models
4.2.3 Development in Cold Chain Logistics
4.2.4 New Business Models
4.3 Challenges
4.3.1 Regulatory Tightening
4.3.2 Infrastructural & Logistic Challenges
4.3.3 Unhygienic Environment
4.3.4 High Wastage & Low Profit Margins
5. Competitive Landscape
5.1 China Market
5.1.1 Market Share - Key Players
Table 43: Key Players – Market Share (2023)
5.1.2 Market Share in Total Grocery Retailing - Key Players
Table 44: Key Players – Market Share in Total Grocery Retailing (2015-2023)
5.1.3 Market Share in Modern Grocery Retailing - Key Players
Table 45: Key Players – Market Share in Modern Grocery Retailing (2015-2023)
6. Company Profiles
6.1 JD.com, Inc.
6.1.1 Business Overview
Table 46: Business Segments
6.2 Alibaba Group Holding Limited
6.2.1 Business Overview
Table 47: Business Segments
6.3 Sun Art Retail Group Limited
6.3.1 Business Overview
6.4 Walmart Inc.
6.4.1 Business Overview
Table 48: Business Segments
6.5 Yonghui Superstores Co., Ltd.
6.5.1 Business Overview
6.6 China Resources Holdings Co., Ltd.
6.6.1 Business Overview

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