South Korea, The Philippines, and Vietnam Probiotic Supplements Market - Forecasts from 2023 to 2028

South Korea, The Philippines, and Vietnam Probiotic Supplements Market - Forecasts from 2023 to 2028

The Philippines probiotic supplements market was valued at US$284.65 million in 2022 and is expected to grow at a CAGR of 9.47% during the forecast period.

Probiotic supplements have gained immense popularity in recent years, offering a natural approach to enhancing gut health and overall well-being. These supplements contain live microorganisms, typically bacteria or yeast, that are similar to the beneficial bacteria found naturally in the human digestive tract. When consumed, these probiotics can help restore balance to the gut microbiome, a complex community of microorganisms that plays a crucial role in digestion, nutrient absorption, and immune system function. The potential benefits of probiotic supplements are numerous and well-documented. They have been shown to alleviate symptoms of digestive disorders such as irritable bowel syndrome (IBS) and constipation, strengthen the immune system, and even protect against traveler's diarrhea.

Additionally, research suggests that probiotics may play a role in weight management, skin health, and even mental health. While probiotic supplements are generally considered safe, it is important to choose a reputable brand and consult with a healthcare professional before starting any new supplement regimen. This is especially important for individuals with compromised immune systems or underlying health conditions. Probiotic supplements offer a promising and natural approach to promoting gut health and overall well-being. With continued research and advancements in probiotic formulations, these supplements are poised to play an increasingly significant role in maintaining health and preventing disease.

Introduction:

The probiotic supplements market in the Philippines is a significant component of the expanding nutritional supplements industry in the country. Government initiatives, coupled with a heightened awareness of health and lifestyle choices among consumers, have propelled the growth of this market. The increasing prevalence of various diseases has driven citizens to seek natural and organic products, contributing to the rise in demand for vitamins and nutraceuticals in the Philippines. Regulation of the probiotics market is stringent, overseen by the Food and Drug Administration (FDA) and the Philippines' food regulations, ensuring product safety and efficacy.

The growing population, augmented consumer health awareness, technological advancements, and fast-paced lifestyles in the Philippines are key factors fostering the expansion of the probiotics market. E-commerce is playing a pivotal role in the market's growth, capitalizing on the rising trend of online shopping. This is attributed to the lack of strong local players, a flourishing online culture, and a diverse array of products addressing various health concerns. The supply chain for probiotics in the Philippines revolves around key ingredient suppliers and their partners, with a notable emphasis on generic rather than proprietary products.

Drivers:

Increasing Consumer Awareness of Health and Lifestyle: The market for nutrition and supplements in the Philippines is primarily driven by increasing consumer awareness of health and lifestyle. Filipinos are becoming more conscious of their health and are seeking natural and organic products to incorporate into their daily diets.
Government Initiatives: Government initiatives play a significant role in driving the market for probiotic supplements in the Philippines. The government's efforts to promote health and wellness contribute to the growth of the nutritional supplements market, including probiotics.
Increasing Disease Prevalence: The increasing prevalence of various diseases in the Philippines is driving the demand for probiotic supplements. As the population faces health challenges such as cardiovascular diseases, diabetes, and respiratory diseases, there is a growing interest in supplements that can support overall health and well-being, including probiotics.
Growing Online Culture: The growth of e-commerce in the Philippines is driving the market for probiotic supplements. The online culture in the country provides opportunities for the sale and distribution of probiotic products, contributing to market growth.
Regulatory Environment: The market for probiotic supplements in the Philippines is heavily regulated by the Food and Drug Administration (FDA) Philippines' food regulations. The regulatory framework ensures the efficacy, safety, and quality of medications and health products, providing a conducive environment for the growth of the probiotic supplements market.

Products offered by key companies:

NOW Foods Probiotic-10 is a dietary supplement that contains 10 strains of beneficial bacteria to support digestive health, immune function, and overall well-being. Each capsule provides 25 billion live microorganisms, including Lactobacillus acidophilus, Bifidobacterium lactis, and Lactobacillus plantarum. These strains have been extensively studied for their health-promoting effects.
Amway offers Nutrilite Botanical Beverage Mix - Chicory Root Extract with Probiotics is a dietary supplement that combines the benefits of chicory root extract and probiotics to support digestive health and overall well-being.

Prominent growth in the online segment within the Philippines probiotics supplement market:

The dynamic landscape of the Philippines' probiotics supplement market has been significantly influenced by the thriving online segment. This surge in the digital realm is underpinned by a remarkable escalation in consumer awareness and engagement with probiotics, indicating a profound interest in these health-oriented products. The online platform has emerged as a robust growth opportunity for probiotics, propelled by a confluence of factors. E-commerce has become a pivotal driver for the expansion of the probiotics market in the Philippines. The platform offers a steady growth trajectory, buoyed by a substantial increase in online reviews and a notably low percentage of product withdrawals. This trend underscores the e-commerce sector's resilience and its role in enhancing the availability and accessibility of probiotic supplements to a wider consumer base. The shifting tide of consumer behavior, shaped by the fast-paced nature of modern life and technological advancements, has further bolstered the prominence of the online segment.

As lifestyle patterns evolve, including shopping habits, consumers are increasingly turning to online platforms as their preferred avenue for purchasing various products, with a notable inclination towards health and wellness items like probiotic supplements. A key contributing factor to the success of the online segment is the increased availability of probiotics through digital storefronts, complementing other distribution channels. This multi-channel approach has created a seamless and convenient experience for consumers, contributing significantly to the robust growth of the online probiotics supplement market in the Philippines.

Prominent growth in the adult segment within the Philippines probiotics supplement market:

The robust expansion of the adult segment within the Philippines probiotics supplement market can be attributed to several key factors. Firstly, there is a palpable increase in health awareness among adults in the country, who are becoming more cognizant of the vital role that gut health plays in maintaining overall well-being. This heightened awareness has fueled a surge in interest in probiotic supplements, particularly among the adult demographic, as individuals seek proactive measures to support their digestive health.

Furthermore, the changing lifestyle patterns of adults in the Philippines have significantly contributed to the upswing in demand for probiotic products. The frenetic pace of modern life, coupled with shifts in lifestyle choices, has resulted in a greater need for supplements that can effectively bolster digestive health. Factors such as elevated stress levels, irregular eating habits, and increased consumption of processed foods have underscored the relevance of probiotic supplements in addressing the unique health challenges faced by adults.

The prevalence of digestive issues among adults is another driving force behind the burgeoning demand for probiotics. Given the multifaceted nature of factors contributing to digestive discomfort, ranging from dietary choices to the inevitable impact of stress and aging, adults are increasingly turning to probiotic supplements to alleviate these concerns and foster a healthier gut environment.

Market development:

In November 2023, Leucine Rich Bio, a pioneering microbiome company, unveiled its revolutionary microbiome testing kit, BugSpeaks, in the Philippines market. This groundbreaking innovation empowers individuals to gain valuable insights into their unique gut microbiome, paving the way for personalized healthcare and wellness strategies.

Segmentation

By Ingredient

Bacteria
Lactobacilli
Bifidobacterium
Streptococcus thermophilus
Yeast
Saccharomyces boulardii

By Type

Tablets/Capsules
Sachet & Drops

By End User

Adult
Kids

By Distribution Channel

Online
Offline
Pharmacy
Super Markets
Other Outlets