Digital Wallet Market - Forecasts from 2023 to 2028

Digital Wallet Market - Forecasts from 2023 to 2028

The transaction value of the global digital wallet industry is expected to witness a compound annual growth rate of 19.67% to grow to US$17,111.755 billion by 2029, from US$6,971.000 billion in 2024.

A digital wallet stores credit card details on a mobile device. It is convenient to use a digital wallet to pay for things at the store. Through a digital wallet, people can also transfer money from their bank account, pay bills such as electricity or water, book movie tickets, travel reservations, mobile recharges, etc. The demand for payment systems built around newer technologies like virtual currency in recent years seems high. The adoption of mobile payment systems in developing countries is thus contributing to the intensification of a profound consumer revolution.

Moreover, the ability to know customers in real time is one of the technological innovations that contribute to the rise in mobile wallet adoption. Since it can retrieve usernames and information instantly, more retailers are adopting the technology at a faster rate because it makes their jobs easier, which, in turn, fosters market growth.

Global Digital Wallet Industry Drivers:

Increasing adoption of smartphones

Smartphones are becoming cheaper and more affordable to many. Smartphone use has become common worldwide, leading to the digital wallet market growth because of the availability of internet resources globally. Furthermore, a large portion of the population now owning smartphones increases the potential user base for mobile wallet services.

Moreover, smartphones are becoming regarded as indispensable instruments for day-to-day activities, such as banking. Further, the market growth is characterized by the increased use of digital payment modes that offer more convenience to their users. Moreover, to continue their essentiality in the digital age, leading firms are putting money into user-friendly services and applications that are tailored to meet the diverse requirements of smartphone owners.
Increasing focus on contactless payment

The higher emphasis on using digital wallets has resulted in increased demand, implying that the market will be favourable henceforth. There also continues to be a growth in the popularity of touchless payment systems because individuals need a safer mode since they deviate from the use of paper money or cards. Moreover, digital wallets are provided with almost proximity interaction (NFC) technology, enabling quick and secure contactless transactions by customers using their smartphones on POS machines. It means that prompt payment is more convenient for those who are busy. Paying for goods or services using contactless cards has seen an increased use among people in a bid to maintain cleanliness against spreading diseases like coronavirus. Businesses are spending money on NFC-capable terminals in an attempt to meet customer preferences, which has resulted in the expansion of the market.
Rising security concerns

Digital wallet providers understand that their products need to be more secure than before. Hence, they are rolling out advanced security features such as biometric authentication and tokenization to boost public trust. Moreover, authentication techniques based on biometrics create a very secure layer, thereby ensuring that only legitimate users can access or use the phone wallets that they have created. Additionally, tokenization reduces the likelihood of a data breach by making it deeper.

Some of the best-known companies worldwide have set up cutting-edge security systems to increase their customers' confidence while making various types of payments. Such companies like Google or Amazon could use cutting-edge security systems to enhance consumer confidence while making online payments.
Easy checkout process

Digital wallet apps make it possible for users to store different payment methods, like debit cards and credit cards, among other cards, in one place. Because of this, there is no need to carry plastic cards around anymore because any transaction can be quickly made. Furthermore, digital wallets simplify both online and offline payments, thus easing checkouts. Digital wallets also make it easier to check out for both in-person and online purchases. In keeping with this, consumers can finish transactions on their smartphones with a few taps, cutting down on time spent in line or entering payment information. Additionally, digital wallets provide tools for budgeting and tracking transaction histories. The market is growing because consumers can easily keep an eye on their spending and get insightful information about their financial habits.

Global Digital Wallet Industry Restraint:

Increasing cases of cyber crimes

Digital wallets and mobile payment applications have become more popular which is why they have attracted the eyes of cyber-criminals. Due to mobile wallet attacks, many people have lost their sensitive information, and hundreds of millions of dollars have been lost in the process. NITI Aayog data shows that such attacks have affected more than half the Indian enterprises; a few examples are ransomware, phishing scams, Trojans, and denial-of-service attacks; all these are cyber threats that could disrupt the steady growth of the company’s business. Providers of financial technology services are more susceptible to various types of cyber-attacks owing to the constant addition of new features and technologies aimed at satisfying customer demands, which could, in turn, inhibit market development.

Global Digital Wallet Industry Geographical Outlook:
Asia Pacific is projected to grow at a high rate during the forecast period

China has long been a prominent participant in the mobile economy, using its fintech companies to facilitate nationwide cashless transactions until recently. The speed at which Southeast Asia's economy is growing is extremely high, and at the same time, there has been an increase in smartphone use. Also, this region depended mainly on cash, but now it has many vendors, including banks, ride-rental companies, remittance companies, and fintech startups, making this transformation possible.

Global Digital Wallet Industry Key Developments:
In June 2023, Google revealed plans to expand Google Wallet into five additional nations. Montenegro, North Macedonia, Argentina, Albania, and Bosnia and Herzegovina. In a forum post, a company representative announced the launch and mentioned that the app was made available in 12 countries across Asia, Europe, and North America.
In June 2023, Mastercard, a payments network, and Alipay, a Chinese mobile payment platform, partnered to give foreign visitors another simple way to make cashless payments in China. Through cooperation, foreign visitors can link any Mastercard card to their Alipay digital wallet, simplifying e-payments in China.

Key Market Segmentation:

Global digital wallet industry is segmented and analyzed as below:

By Device

PC/Laptops
Smartphones

By Application

Money Transfer
Recharge
Movie Booking
Food Ordering
Others

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
UK
France
Germany
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
China
Japan
India
South Korea
Taiwan
Thailand
Indonesia
Others